tag:blogger.com,1999:blog-80703939376123843682024-03-13T15:39:50.992+00:00Make Money OnlineMake money online, Internet marketing, Affiliate marketing, Home business, Online Business, Twitter,Social MediaMakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.comBlogger172125tag:blogger.com,1999:blog-8070393937612384368.post-23230116713844049522013-11-09T19:26:00.000+00:002013-11-09T19:26:30.137+00:004 Social Analytics Tips to Improve Your Social Media MarketingWould you like to find out when your social media followers are most active?<br />
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Do you want to know which social network drives the most leads to your website?<br />
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There are many social media statistics you can track, but it’s important to track the data specific to your business’s use of social media.<br />
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Track the right metrics for your community and you’ll better understand how and when to share information, as well as what type of content drives the most traffic to your website.<br />
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In this article, you’ll learn how to track and measure four important social media metrics to help you improve your social media marketing.<br />
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<b><span style="font-size: large;">#1: Determine the Best Times to Post Updates on Twitter and Facebook</span></b><br />
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<i><b>Twitter</b></i><br />
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Because Twitter moves at such a rapid pace, tweets get buried quickly. Knowing when your followers are online plays a crucial part in your tweet’s visibility and success.<br />
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Luckily there are some great tools to analyze the activity of your followers.<br />
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Tweriod looks at the recent tweets of your followers and provides you with analytics and data that show when your followers are the most active.<br />
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Once you <b>connect your Twitter account to Tweriod,</b> it runs an analysis and summarizes the best hours of each day for you to reach your followers with your tweets. The report is delivered to you by email or a DM when the results are ready.<br />
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<img alt="tweroid results" data-indexer="2" height="213" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/10/ld-tweriod-results.png" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="394" /><br />
Tweriod results show the optimal times for you to tweet.<br />
Besides recommending the best hours of each day to tweet, Tweriod also gives you an overall analysis you can review to get a <b>sense of your community’s most active days.</b><br />
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<img alt="tweriod analytics" data-indexer="3" height="351" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/10/ld-tweriod-analytics.png" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="400" /><br />
Tweriod analytics show your followers' daily activity.<br />
Tweriod also gives you the ability to synchronize this data with your Buffer account to automatically update your auto-scheduling hours.<br />
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Tweriod is free for accounts with up to 1000 followers and offers a monthly subscription if you have more followers or are interested in premium features.<br />
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<b>Use the data from Tweriod to adjust the days and times you post on Twitter.</b><br />
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<i><b>Facebook</b></i><br />
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With Story Bump, EdgeRank and the sheer volume of posts that roll through the general news feed, it’s getting difficult to make sure your fans see your page posts. To maximize the lifespan of your posts, you need to know when your fans are most likely to see them.<br />
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Facebook Insights offers a simple way to find out when your fans are most likely to be active on Facebook.<br />
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To find the best hours to share updates on your Facebook page, pull up the Insights dashboard, click on the Posts tab, and choose “When Your Fans Are Online.”<br />
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<img alt="facebook fans online" height="82" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/10/ld-facebook-fans-online.png" width="400" /><br />
The Posts tab in Insights shows when your fans are most often online.<br />
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Here, Facebook shows you easy-to-read graphs of your fans’ diversity, including the average number of fans who saw your post in any given hour.<br />
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<img alt="insight graph" data-indexer="5" height="167" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/10/ld-facebook-fans-times.png" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="400" /><br />
Insights has easily readable graphs.<br />
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That’s it. Now, you just have to post during your strong hours and highlight your most important posts during your peak exposure times.<br />
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<b><span style="font-size: large;">#2: Find the Magic Number of Facebook Posts per Day</span></b><br />
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Many studies show the average brand should post about 1-2 times a day on Facebook. You need to know if that’s true for your page.<br />
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Find the magic number of posts to share on your page, and you’ll dramatically affect your engagement and community growth.<br />
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Facebook’s new Insights dashboard gives you information about your recent posts and the frequency of engagement. To view the information, click on “See All” from your page to reveal the Overview tab.<br />
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<img alt="insights dashboard" height="119" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/10/ld-facebook-fan-page-overview.png" width="400" /><br />
Access your Insights dashboard.<br />
Now, export the Overview data into a spreadsheet file directly from the dashboard by selecting “Data Type: Post-Level Data.”<br />
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<img alt="facebook insights dashboard" height="160" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/10/ld-facebook-insights-overview-data.png" width="400" /><br />
A view of the Facebook Insights dashboard Overview tab.<br />
In the spreadsheet,<b> group the posts by day and compare the average Lifetime Post Total Impressions and Lifetime Engaged Users columns.</b><br />
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For each day, look for the lower engagement numbers to discover which post count is decreasing the average metrics you measure.<br />
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That is your magic number of posts to share each day.<br />
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<b><span style="font-size: large;">#3: Measure the Click-through Rate</span></b><br />
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If you’re active on social media, you’re likely to share a lot of content from your blog, website, YouTube channel or other media platforms.<br />
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When you share a link to your various platforms, your goal is to have people click on your link. The click-through rate (CTR) your links receive is most likely your primary metric for measuring success.<br />
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To measure your CTR, you need a URL shortener to track clicks.<br />
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Bitly is a free URL shortener with a set of tools to create shortened links, share your links and measure the CTR on your links.<br />
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You can shorten links from within the Bitly dashboard or use an extension for Firefox or Chrome to automatically shorten and share links straight from your browser.<br />
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After you’ve shortened a link with Bitly, click on it from the library at any time to get detailed information on its CTR, click sources, geographic distribution of clicks and more.<br />
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<img alt="bitly dashboard" data-indexer="8" height="315" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/10/ld-bitly-stats-1.png" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="400" /><br />
This Bitly dashboard shows a CTR of 44 and other data on platforms and demographics.<br />
<img alt="bitly link origination" data-indexer="9" height="176" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/10/ld-bitly-link-stats-2.png" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="400" /><br />
This map shows where the clicks on a Bitly link originate.<br />
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On the Bitly stats dashboard, you get <b>both aggregated and individual statistics about the links you share</b> from Bitly. Aggregated stats show complete global activity on a link and individual stats show activity specific to your shares of the link.<br />
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There are other tools to measure your CTR, but Bitly’s analytics give you more detail than most, for free.<br />
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<img alt="click through rates" height="88" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/10/ld-bitly-link-stats-1.png" width="400" /><br />
Bitly shows you click-through rates on every link you shorten.<br />
Spend some time analyzing the data behind your Bitly links to find trends in CTRs and shares that will help you <b>deliver content suited to the needs and interests of your community.</b><br />
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<h2>
<b>#4: Compare Lead Sources and Conversion Rates</b></h2>
Most brands’ social media strategies use more than one social media platform to drive traffic to their websites and generate new leads.<br />
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Although each platform has its place in your strategy, you won’t receive an equal ROI from each one. You’ll want to find out which platform generates the best ROI so you can put more effort into your marketing on that platform.<br />
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UTM Link Building and Google Analytics can help you track the leads and conversions from each social network. UTMs are tags you add to a URL that make it easy to track and monitor in Google Analytics.<br />
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Use the Google URL builder to create a measurable URL that Google Analytics can segregate into campaigns.<br />
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<img alt="google url builder" data-indexer="11" height="400" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/10/ld-url-builder.png" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="280" /><br />
Google's URL Builder.<br />
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Google’s URL Builder page has some helpful hints on how to use each of the UTM parameters:<br />
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<ul>
<li><b>Campaign Source</b>. This helps Google Analytics identify the source of your traffic as a search engine, newsletter or other referrer.</li>
<li><b>Campaign Medium</b>. This specifies whether the link is used in an email, a CPC ad or another method of sharing.</li>
<li><b>Campaign Name</b>. This associates your URL with a specific product promotion or strategic campaign such as a spring sale or other promotion.</li>
</ul>
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<b>Build unique URLs</b> for any landing page on each of the social networks used in your strategy. You’ll be able to differentiate among leads that come from your Twitter bio, your tweets or Facebook.<br />
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If this seems too complicated, you’ll want to get the help of someone with the appropriate technical skills.<br />
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To see which social network provides the most leads or conversions for a specific campaign, go to your Google Analytics dashboard and check out your campaigns.<br />
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<img alt="google analytics campaign" height="142" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/10/ld-ga-campaigns.png" width="400" /><br />
Google Analytics Campaigns overview.<br />
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Set up your goals, then look under Traffic Sources > Campaigns to see which source and medium drives more leads to your various landing pages and the conversion rate from each of them. Eventually, you’ll see which source (social network) brings you more leads or more signups or sales (conversions).<br />
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Anytime you share an inbound link on social media, measure it with custom UTM parameters to get full ROI information on leads and conversions.<br />
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<b>Summary</b><br />
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You can track many metrics on social media, but the metrics you choose to measure should reflect your business goals.<br />
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I recommend tracking these social media metrics because they give you the information you need to better market your business and products.<br />
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What do you think? What metrics do you track to measure the success of your social media efforts? Are there tools you have found to be helpful? Join the conversation below and let me hear your thoughts!<br />
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<span style="font-size: x-small;">Author: Lior Degani</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/learn-about-your-community/</span>MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-18837503525666565032013-09-22T15:57:00.000+01:002013-09-22T15:57:00.413+01:008 Ways to Improve Your Facebook EngagementAre you looking for fun ways to get your Facebook fans engaged?<br />
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Wondering how other pages are developing their posts to increase likes, shares and comments?<br />
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In this article I’ll show you eight examples of how to create Facebook posts that drive more engagement on your Facebook page.<br />
<b><span style="font-size: large;"><br /></span></b>
<b><span style="font-size: large;">#1: Solve Problems With Photos</span></b><br />
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Posts with a simple image and a caption that shows fans the solution to a problem or a way to improve their daily lives receive marked engagement.<br />
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Whole Foods uses this post tactic to encourage fan discussions about product-related solutions to common problems.<br />
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<img alt="whole foods lifestyle tips" data-indexer="2" height="444" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/08/kb-whole-foods.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="373" /><br />
Whole Foods boosts engagement by sharing lifestyle tips.<br />
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Tips for posting images to Facebook:<br />
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<ul>
<li>Larger images tend to get more likes, shares and comments. Use the Upload Photos/Video function to publish photo files directly into your post instead of posting a link that shows a thumbnail.</li>
<li>Optimize images for the 403 x 403 pixel display in the timeline. Larger images display from the center of the image, and some of the edges may not appear in the news feed unless a user clicks through.</li>
</ul>
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Find a great selection of socially recommended how-to’s on Snapguide or Reddit’s Life Pro Tips.<br />
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<b><span style="font-size: large;">#2: Give a Shout-out to Your Customers</span></b><br />
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People love to see their content and their friends’ content shared by brands.<br />
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<b>Use your fans’ content instead of your own</b> to give your post a viral push through specific communities that are close to the content creator.<br />
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Starbucks showcased a talented customer’s drawing as their cover photo, then provided a shout-out to this dedicated customer by including a link to the artist’s Instagram profile in the image description.<br />
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<img alt="starbucks customer cover photo" data-indexer="3" height="274" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/08/kb-shout-outs-instragram-starbucks.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="373" /><br />
Starbucks uses customers' art in their cover photo.<br />
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Every few weeks, Walmart creates a new seasonal cover image with photos of real people from their fan base.<br />
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Check out a recent one below:<br />
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<img alt="walmart fan photos" data-indexer="4" height="183" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/08/kb-shout-outs-walmart.jpg" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="400" /><br />
Walmart using fan photos for its cover photo.<br />
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Tips for customer shout-outs:<br />
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<ul>
<li>Cross-promote your Facebook shout-outs with Instagram and Twitter to extend your reach and impact.</li>
<li>Call attention to fans who show off your products or promote your brand.</li>
<li>Capitalize on brand-related content from clubs and teams with many members to boost your shout-out exposure.</li>
</ul>
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<b><span style="font-size: large;">#3: Involve Customers With a Question</span></b><br />
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Every customer wants to be heard and questions let them use their voice in the form of comments.<br />
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<b>Ask your fans to share</b> about consumer preferences, help you name a product or describe memories and moments associated with your brand.<br />
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When Skittles asked fans to describe the moment they opened a pack of the candy, the post received over 5,000 interactions.<br />
<img alt="skittle asks questions" height="177" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/08/kb-fill-in-blank-skittles.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="378" /><br />
Skittles asks questions to engage their Facebook fans.<br />
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London Drugs asks their fans to weigh in on either/or questions.<br />
<img alt="london drugs photo" data-indexer="6" height="217" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/08/kb-question-london-drugs.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="467" /><br />
London Drugs' "Crafty or Tacky" photo.<br />
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Tips for asking questions on Facebook:<br />
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<ul>
<li>Keep your questions <b>simple</b>.</li>
<li><b>Relate questions to specific consumer lifestyles</b>, such as where or how they use your product.</li>
<li><b>Monitor your customer feedback</b> on Facebook posts and comments, Twitter mentions and emails to find question topic ideas.</li>
</ul>
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<b><span style="font-size: large;"><br /></span></b>
<b><span style="font-size: large;">#4: Let Them Fill in the Blank</span></b><br />
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<b>Use a short sentence with one word missing</b> to generate a significant amount of comments, likes and shares.<br />
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Pringles used a fill-in-the-blank post to connect their chips with a relaxing summer holiday. A bonus of this tactic is that Pringles got a snapshot of their fans’ product preferences by monitoring the comments.<br />
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<img alt="pringles fill in the blank" data-indexer="7" height="503" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/08/kb-fill-in-the-blank-pringles.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="373" /><br />
Pringles markets using fill-in-the-blank posts.<br />
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Tips for fill-in-the-blank posts on Facebook:<br />
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<ul>
<li><b>Use fill-in-the-blank posts as a two-pronged engagement tactic</b>: interact with your online community and get to know them better for future marketing campaigns.</li>
<li>Use the<b> post tactic in conjunction with a specific event</b>, such as a summer holiday or a family ski trip.</li>
<li>Awkward or funny situations <b>get people to engage on a more personal level.</b></li>
</ul>
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<b><span style="font-size: large;">#5: Crowdsource Photo Captions</span></b><br />
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Photo caption posts combine the allure of photos with people’s love of interacting with brands they identify with.<br />
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Think about the emotion you want to trigger and <b>choose an image that makes participating irresistible. Upload your image and write a short description that invites fans to provide a caption.</b><br />
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In keeping with their core 125-year-old brand, National Geographic posts the world’s best photos from experts and amateurs alike. They interact with their Facebook fans by asking for captions. This one post had over 250,000 interactions.<br />
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<img alt="national geographic invitation" data-indexer="8" height="567" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/08/kb-photo-caption-national-geographic.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="367" /><br />
National Geographic invites us to do what we've always dreamed of—contribute to its photos.<br />
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Tips for photo captions on Facebook:<br />
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<ul>
<li>Use inspiring, provocative or humorous images for captioning.</li>
<li>Find photos on Reddit’s Pics, Flickr Creative Commons, Shutterstock and iStockphoto. Remember to mind copyright if you share images that aren’t in the public domain.</li>
<li>To add a boost to your photo caption engagement, offer an incentive through a photo caption contest.</li>
</ul>
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<b><span style="font-size: large;">#6: Share Quotes</span></b><br />
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Quotes are great for engaging people’s “Me, too!” feelings. On Facebook this is especially powerful as the Like button makes it easy for fans to express that feeling. A quote can associate your brand with good feelings and create a deeper connection with your market on Facebook.<br />
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Just like Apple used imagery of iconic 20th-century personalities in its “Think Different” campaign, you can use quotes from icons to reinforce your company’s brand.<br />
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Disney uses quotes from their feature films to inspire, relate to and create funny moments with their audience. Each quote is posted with a full image to increase engagement.<br />
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<img alt="disney shares a quote" data-indexer="9" height="501" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/08/kb-disney-quote.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="371" /><br />
Disney shares a classic quote to connect emotionally with their audience.<br />
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Tips for quotes on Facebook:<br />
<br />
<br />
<ul>
<li>Tie your brand to quotes that support your campaign goals.</li>
<li>Use visuals and memes with your quotes to increase shareability—a few good sites to create memes are Quickmeme, Imgflip and Memecrunch.</li>
<li>Find quotes on Bartleby.com and The Quotations Page, or use a #quote hashtag search on Facebook or Twitter.</li>
</ul>
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<b><span style="font-size: large;"><br /></span></b>
<b><span style="font-size: large;">#7: Gather Votes With Like vs. Share</span></b><br />
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<b>Ask your fans to like a post to vote for option A, or share the post to vote for option B. Because vote counts are visible</b>, fans are motivated to participate.<br />
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Walmart frequently uses the like vs. share post with a mashup of two competing images and a small graphic overlay of a like vs. share icon. They post the full image with a brief description that tells fans how to participate.<br />
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<img alt="walmart asks for likes and shares" data-indexer="10" height="542" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/08/kb-like-share-walmart.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="370" /><br />
Walmart directly asks for likes and shares by giving their fans a face-off.<br />
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Tips for like vs. share posts on Facebook:<br />
<br />
<br />
<ul>
<li><b>Use controversial choices</b> that evoke strong emotions within your community.</li>
<li><b>Integrate your product or brand </b>in the posts.</li>
<li>Use digital image editing applications like Photoshop, Photofiltre or Paint.net to create your image with a graphic overlay that shares simple participation instructions.</li>
</ul>
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<b><span style="font-size: large;"><br /></span></b>
<b><span style="font-size: large;">#8: Use Hashtags</span></b><br />
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A relatively new addition to Facebook, hashtags use categorized terms behind a # symbol to increase brand, product and campaign awareness to wider audiences.<br />
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Sephora uses the hashtag “#OneQuickQuestion” to open up engagement for a campaign beyond the reach of their current fans.<br />
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<img alt="sephora uses hashtags" data-indexer="11" height="537" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/08/kb-hashtags-sephora.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="370" /><br />
Sephora spreads its reach with #hashtags.<br />
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Tips for #hashtags on Facebook:<br />
<br />
<br />
<ul>
<li>Use tags to create awareness and engagement for specific marketing campaigns such as contests or product sales.</li>
<li>Use common terms such as #socialmedia in your hashtags to increase post dialogue and visibility.</li>
<li>Search for hashtags being used by your customers, competitors and partners to find keywords and conversations you can participate in.</li>
</ul>
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<br />
Your Turn<br />
<br />
These are just a few examples of posts that can be adapted to help you connect with your customers and drive engagement on your Facebook page. Incorporate them to help you build long-lasting relationships, extend your post visibility and learn more about your customers’ preferences.<br />
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What do you think? How do you intentionally create interactive posts on your Facebook page? What successes have you had? Share your thoughts in the comments section below.<br />
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Tags: engagement, facebook, facebook engagement, facebook page, facebook post, fan content, hashtag, krista bunskoek, post engagement<br />
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<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">author: Krista Bunskoek</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/facebook-fan-engagement-tips/</span>MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-19263935732140852472013-09-19T20:51:00.000+01:002013-09-19T20:51:15.999+01:005 Ways to Sell With Social MediaDo you want to convert your fans and followers into paying customers?<br />
<br />
Are your social activities working?<br />
<br />
In this article I’ll show you<b> 5 simple ways to tweak your social media updates for better sales conversion</b>.<br />
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Some social media updates can go further toward bringing in sales than others. And they can do this without detracting from the spirit of social media.<br />
<img alt="sale sign" data-indexer="2" height="241" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/09/jb-sale-istock-photo-12833365.jpg" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="400" /><br />
Some social media updates can help with sales more than others. Image source: iStockPhoto.<br />
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<b><span style="font-size: large;">#1: Incorporate a Clear Call to Action</span></b><br />
<b><span style="font-size: large;"><br /></span></b>
Your customers and fans visit your social media pages for a variety of reasons, but generally speaking, they want to do something or learn something.<br />
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Some people are looking for information about your company, some are looking for details about products and services, some want access to special deals and coupons, some want to see if you have any contests or promotions running and some may be looking for expert tips and how-to tricks.<br />
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If you don’t give them what they’re after, they won’t return. <b>Use status updates to give them what they want </b>and what you want: a sale.<br />
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Post calls to action like “Click here for a Facebook fan exclusive coupon,” or “Enter to win…”<br />
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Here you see how Target offers daily deals on Twitter.<br />
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<img alt="target twitter account" data-indexer="3" height="400" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/09/jb-target.png" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="321" /><br />
Target has a Twitter account where followers can see deals the retailer has in stores.<br />
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But remember to stay true to the 70-20-10 rule: 70 percent of your page’s content should be information that’s valuable and relevant to your fans; 20 percent should be content that comes from other people and 10 percent should be promotional.<br />
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Once you know why your audience wants to interact with you on social media, be sure to <b>give them the types of information they’re looking for.</b><br />
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<b><span style="font-size: large;">#2: Convey a Sense of Urgency</span></b><br />
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Due to the ticker-tape nature of most social media platforms, you have a very limited amount of time to<b> catch the attention of your customers/fans/followers</b>. If they see an update with verbiage that compels them to “act now,” you win.<br />
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Using words like “For a limited time” or “On sale this week” or “Own it first” will<b> catch the eye of your visitors.</b><br />
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You can also <b>offer incentives for booking or buying immediately instead of later</b>. Depending on your business, you could waive shipping fees, offer an extra week of your service or even a buy-one/get-one, etc. Ideally, <b>post different time-sensitive offers on different networks.</b><br />
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For example, “The next 10 people who retweet this will receive 10% off their next purchase.” On Facebook you could use an <b>app to make an offer like</b>, “The first 10 people to share this on Facebook get $25 off a $50 purchase,” and so on.<br />
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Here, Chili’s uses their Facebook cover photo to connect and offer a deal.<br />
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<img alt="chili facebook photo" data-indexer="4" height="237" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/09/jb-chilis.png" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="400" /><br />
Chili's uses their cover photo to announce a limited-time offer.<br />
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This is one way to use the <b>instant nature of social media to your advantage.</b><br />
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<b><span style="font-size: large;">#3: Offer Followers and Fans Exclusive Deals</span></b><br />
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This idea is similar to the previous one, but you want to <b>make sure that your fans know the deals you’re offering are for fans of a particular network only.</b><br />
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To grow your following on a variety of networks and inspire loyalty, <b>offer deals that are exclusive to each network.</b><br />
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Kate Spade New York always has something special cookin’ for their Facebook fans. Periodically offering special deals is a great tactic for a business that wants to keep its fans coming back again and again. And doesn’t every business want that?<br />
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<img alt="kate spade new york" data-indexer="5" height="400" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/09/jb-kate-spade-new-york.png" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="330" /><br />
Kate Spade New York offers Facebook fans exclusive deals and coupons on a regular basis. It keeps them coming back again and again.<br />
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This is a great way to reach out to specific audiences within your social media strategy.<br />
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<b><span style="font-size: large;">#4: Encourage Sharing</span></b><br />
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It never hurts to<b> ask your fans and followers to retweet, repin or share</b>. Ideally you’re offering such a great deal that your fans and followers will want to share it anyway, but a little nudge is okay.<br />
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If your update is about a Facebook contest, you can even let your followers know that if they share the news about your contest, they’ll get an extra chance (or chances) to win.<br />
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National Builder Supply uses Pinterest to give fans a chance to win a chandelier.<br />
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<img alt="repinning contest" data-indexer="6" height="400" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/09/jb-nat-builder-supply.png" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="316" /><br />
National Builder Supply gives fans a chance to win a new chandelier by repinning their contest image on Pinterest.<br />
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When you<b> ask your audience to interact with your content</b>, they’re more likely to do it.<br />
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<b><span style="font-size: large;">#5: Keep All of Your Social Media Profiles Current</span></b><br />
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When potential customers land on your various social pages, they should have a clear idea of what your business/brand is all about. At the very least, go through each of your business’s social profiles (Facebook, Google+, Twitter, LinkedIn, etc.) once a quarter and make sure all of the information is current, because social networks occasionally change dimensions and other details.<br />
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For example, earlier this year Facebook relaxed its rules about using calls to action on cover photos, but many companies haven’t yet updated their pages to make the most of this space.<br />
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Tip: You can now<b> include price or purchase information on a Facebook cover photo</b> including phrases like “40% off this week only” or “Download our new eBook here,” contact information or other calls to action such as “Get it now” or “Tell your friends.” The main image should also <b>give customers and prospective customers some insights about you.</b><br />
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In this image, Trunk Club tells you everything about what they do right on their Pinterest page.<br />
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<img alt="trunk club pinterest profile" data-indexer="7" height="272" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/09/jb-trunk-club.png" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="400" /><br />
The men's personal shopping service Trunk Club has a fantastic Pinterest profile that tells you everything you need to know about what the company does.<br />
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Never forget to <b>give your social media audience the information they need about your business.</b><br />
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<b>Over to You</b><br />
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These are just a few opportunities for you to connect with potential leads for your business. But together with a strategic plan, they can help convert the quality leads your business is looking for.<br />
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What do you think? What kinds of posts and updates have you found are the most effective for making a sale? Leave your questions and comments in the box below.<br />
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Images from iStockPhoto.<br />
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<br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Author: Jim Belosic</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/social-updates-for-more-sales/</span>MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-33500357093702493992013-08-21T22:11:00.004+01:002013-08-21T22:11:57.684+01:003 Strategies for Finding Customers With Social MediaDo you need a strategy to reach your ideal prospects with social media?<br />
<br />
Are you overwhelmed by all the social media options?<br />
<br />
If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face.<br />
<br />
In this article, I’m going to show you three social media strategies so you can focus your efforts on the channels that best align with your business objective and target audience.<br />
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<b><span style="font-size: large;">The Simple Solution</span></b><br />
Fortunately, there’s a simple solution for it: only focus on where your customers are.<br />
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<img alt="focus" class=" " data-indexer="2" height="284" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/08/rm-focus-istock-image-14336275.jpg" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="293" /><br />
Where are your customers on social media? Image source: iStockPhoto.<br />
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Once you find out where your customers are on social media, it becomes easier to<b> come up with a strategy that will help you find your future customers.</b><br />
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Here are three strategies you should consider:<br />
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<b><span style="font-size: large;">Strategy #1: Ask Your Customers</span></b><br />
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Asking is the low-hanging fruit that’s easy for small business owners to overlook. It’s such a simple thing to do and allows you to further cement the personal connection you have with your customers.<br />
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If you have a brick-and-mortar business, when your customers visit your location, ask whether they use social media. If you have another type of business, <b>figure out the best time and place to ask your customers whether they use social media.</b><br />
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If they do use social media, ask them what channels they spend their time on. Is it Facebook? Pinterest? Maybe it’s LinkedIn.<br />
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Maybe they don’t even use social media. By asking, you’d know.<br />
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If your customers are using social media, take it a step further and ask them how they like to be engaged on those channels. This will give you invaluable insight into how you can best add value in a way they’ll find useful.<br />
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You can also take the same approach if your business is online.<br />
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Most online businesses have an email list. Send your customer contacts an email and ask the same questions. It doesn’t have to be the subject of an entire email, necessarily; just a simple “P.S.” at the end of your weekly newsletter or part of a quarterly survey you send out should work wonders.<br />
<img alt="email ps" height="90" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/08/rm-email-ps.jpg" width="400" /><br />
Ask you using a P.S. in your email.<br />
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Implementing this strategy can separate you and your business from your competitors, because so few businesses make the effort to ask. Asking removes any assumptions you may have about where your customers are hanging out online and shows them how much you care.<br />
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This is an easy way to<b> get the important information you need</b> to set up a successful social media strategy for your business.<br />
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<b><span style="font-size: large;">Strategy #2: Use Google Alerts</span></b><br />
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I’m sure you’ve heard of Google Alerts, but are you using them?<br />
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If not, you’re missing a simple and free way to<b> monitor what’s going on in your industry and find where your customers are online.</b><br />
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Google Alerts are updates you can set up in Google that allow you to keep track of a specific topic anytime it’s mentioned on the web.<br />
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For example, you can monitor if you or your business is mentioned across the web or keep track of industry news. When there’s a mention of your topic, you receive an email with a link to that search result.<br />
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How does this help you find your customers on social media?<br />
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Say you’re a small toy company that specializes in locally made wooden toys. You have an online presence but want to expand it and you think that social media might be an effective strategy. You’re unsure, though, which channels your target audience is using.<br />
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You could use Google Alerts to find this out.<br />
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You decide to enter “birthday gift ideas for kids” as a search query in Google Alerts. And the results show Pinterest boards and articles on “mommy blogs” that are relevant to your business.<br />
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When checking out the Pinterest board, you also find several other boards that are similar to your niche. Bingo! Pinterest may be one social channel you want to focus on.<br />
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Here’s how to set up your Google Alerts:<br />
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<br />
<ul>
<li>Go to Google Alerts.</li>
<li>Enter the term or phrase you want to monitor in the Search Query field.</li>
<li>Choose the type of results you’d like to get in the Result Type field. (I recommend starting out with “Everything.” You can always change it once you see the type of results you’re getting.)</li>
<li>Then choose how often you want to receive the results, how many results you want (I recommend “Only the best results”) and the email where you want to receive them.</li>
</ul>
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<img alt="google alerts" data-indexer="4" height="194" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/08/rm-google-alerts.jpg" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; line-height: 22.390625px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="400" /><br />
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Google Alerts require a little market research, but can get you the valuable information you need to find the social media strategy that works best for your business.<br />
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<b><span style="font-size: large;">Strategy #3: Use the Search Function Within Social Channels</span></b><br />
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Sometimes you may want to take a <b>deeper dive into researching your customers</b> on a specific social media platform. Or you may love using a certain social platform and want to know whether your customers are there too. You can use the platform’s search functionality to quickly find out if your customers use the same one.<br />
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Each social channel has a search function that gives you the opportunity to instantly determine whether your customers are using it. And this can be as simple as entering the names of some of your customers in the search box on the social platform.<br />
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You can also search on things like your niche topic, relevant industry leaders, brands within your niche and any competitors you might have.<br />
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Using the search function is another simple and effective strategy that’s often overlooked, yet it will give you great insight into whether your customers are actively using that platform.<br />
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If you have a large customer base, consider pulling together a short list selection of the typical customers you want to reach on social media, and then search for them on a social media platform. This would give you information to work with.<br />
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<b>Use the Google+ Communities Search:</b><br />
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<img alt="google+ community search" height="79" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/08/rm-google%2B-search.jpg" width="400" /><br />
Google+ Community search.<br />
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Or use the LinkedIn Search:<br />
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<img alt="google+ community search" height="79" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/08/rm-google%2B-search.jpg" width="400" /><br />
LinkedIn search.<br />
Twitter’s Advanced Search is especially effective because not only can you search by all the attributes mentioned above, you can also search within a specific geographic region.<br />
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<img alt="twitter search" data-indexer="7" height="298" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/08/rm-twitter-search.jpg" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="400" /><br />
Twitter Advanced Search includes geographic locations.<br />
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Remember to<b> stay up to date with changes on your favorite social platform</b>. For example, there have been developments recently with Facebook Graph Search.<br />
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Conducting a little research on your customers using the search functions on the social platforms can help you determine where you should invest your social media marketing.<br />
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<i>Finding Your Customers Doesn’t Have to Be Complicated</i><br />
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Use these simple, effective (and free!) ideas to find which social channels your customers are using.<br />
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As a business, if you’re not engaging with your customers on their terms, you’re missing a huge opportunity to add value and ultimately grow your business.<br />
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Focus your efforts on the few channels that align with your customers and business objectives and let your competitors be overwhelmed by thinking they need to be on every social media platform.<br />
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What do you think? Have you used any of these simple strategies to find out which social channels your customers are using? What other strategies have you used to find where your customers are online? Let me know in the comments below.<br />
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<span style="font-size: x-small;">Image from iStockPhoto.</span><br />
Tags: email strategy, facebook graph search, google alerts, google+ community search, linkedin search, rick mulready, social media, social media channel, social media engagement, social media platform, social media strategy, social media survey, twitter advanced search<br />
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<span style="font-size: x-small;">author: Rick Mulready</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/3-strategies-for-finding-customers-with-social-media/</span>MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-40849129771691004252013-08-04T21:28:00.004+01:002013-08-04T21:29:45.758+01:00How to Setup Social Media Discussion Groups for BusinessIs networking a big part of your job or business?<br />
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Have you participated in or considered starting a discussion group?<br />
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The good news is LinkedIn, Facebook and Google+ all offer options.<br />
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In this post, we’re going to look at how social media groups work for businesses and how you can benefit from them as both an owner and a participant.<br />
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<b><span style="font-size: large;">#1: Google+ Communities</span></b><br />
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Let’s start with the newest kid on the block for social media groups: Google+ communities. When Google+ launched communities in December 2012, they grew at lightning speed. You can now find thousands of communities that cover every topic.<br />
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<b>Benefits as a Member</b><br />
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One of the nice parts about Google+ communities is that you can<b> participate in them using your personal profile or your business page</b>—an option you won’t find on any other social network. This means that you can build your business’s authority on a particular topic within communities.<br />
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<div class="pinit" data-indexer="2" style="background-color: #cec7b2; border: none; color: #3d3d3d; display: inline-block; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; max-width: 100%; outline: 0px; overflow: hidden; padding: 0px; position: relative;">
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<img alt="page activities in communities" data-indexer="2" height="396" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/07/kh0713-page-activity-in-communities.png" style="border: none; margin: 0px; outline: 0px; padding: 0px;" width="480" /></div>
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Google+ page participating in a Google+ community.<br />
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The challenge for any member of a community, including businesses using their page, is getting past the Google+ community moderation filter. Most posts within a group that contain links will automatically be put in moderation, and will not be published to the group until the admin or manager of the community approves it.<br />
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This means that if you’re considering sharing a link in the community, you need to be sure it’s something that the community administrators will find useful enough to share. It helps to be an active member of the community so if you do share a link, the community administrators will recognize you as a valuable member of the community.<br />
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<b>Benefits as an Owner</b><br />
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When your business creates a community, you get some perks as well. For starters, your community will be listed on your page’s About tab so that visitors can connect with you by following your page and joining your group.<br />
<img alt="communities owned by pages" data-indexer="3" height="318" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/07/kh0713-communities-owned-by-pages.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="400" /><br />
Google+ community listed on your business page.<br />
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In the community, your business will be noted at the top of the right column of the page for all members to see.<br />
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<img alt="communities owned by pages benefits" data-indexer="4" height="325" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/07/kh0713-communities-owned-by-pages-benefits.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="400" /><br />
Communities created by a business page will show the page at the top.<br />
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As an added bonus, you can <b>add links to your business on the community page </b>in the About this Community section. This way, every time visitors and members of your community visit the page, they’ll have the opportunity to click through to learn more about your business.<br />
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<img alt="add links" data-indexer="5" height="327" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/07/kh0713-communities-add-link.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="210" /><br />
Add links to your community to boost website traffic.<br />
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If you want to increase click-through to your website and build your email list,<b> consider creating some free content</b> that is relevant to the topic of the group. For example, Unbounce, creators of the Conversion Heroes community, could market a free ebook on conversion tips that would likely be of interest to all of the members of the group.<br />
<b><span style="font-size: large;"><br /></span></b>
<b><span style="font-size: large;">#2: Facebook Groups</span></b><br />
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Creating or participating in a Facebook group is beneficial simply because Facebook is the largest social media network. The only downside is that there’s no way for a business to use its Facebook Page—all group interaction must be done through personal profiles.<br />
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<b>Benefits as a Member</b><br />
<br />
So how can a business promote itself within a group using its personal profile? The easiest way is to<b> make sure your Facebook Page is linked to your personal profile</b>. That way, when you make an informative post or comment within a group, people can hover over your name, see your business name in the popup and click through to your Page.<br />
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<img alt="facebook groups page link" data-indexer="6" height="309" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/07/kh0713-facebook-groups-page-link.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="447" /><br />
Link to a business's Facebook Page from personal profiles.<br />
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To make this happen, simply edit your personal profile and add your current employment information in the Work section. Be sure that your business Page comes up when you are entering your business name in the employer field.<br />
<img alt="adding facebook page profile" data-indexer="7" height="216" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/07/kh0713-adding-facebook-page-profile.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="428" /><br />
Adding your Facebook Page to your personal profile.<br />
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Your most recent employment listing will be listed on the front of your personal profile as well as in the popup when someone hovers over your name throughout Facebook, including the groups.<br />
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<b>Benefits as an Owner</b><br />
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If you want to<b> create a Facebook group for your business</b>, you’ll have to do so using your personal profile. The only ways to promote your business that all members will see is to create a post within the group and pin it to the top.<br />
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You can also <b>add a link to the group’s description</b>, but only non-members will see it when they visit your group Page. Once people have joined, they would have to click to the About tab to find the link.<br />
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<b><span style="font-size: large;">#3: LinkedIn Groups</span></b><br />
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LinkedIn is best known as the top social network for professionals. Therefore, if you’re looking to <b>build business relationships</b>, participating in LinkedIn Groups is a must.<br />
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<b>Benefits as a Member</b><br />
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Most people on LinkedIn are there for their business, either to promote it or to find resources for it. By participating in groups where you’re likely to find peers, it can help you build strong business partnerships. By participating in groups where you’re likely to find customers, it can help you build authority in the eyes of those most likely to hire or buy from you.<br />
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You can also use<b> groups to build your network of like-minded professionals.</b> If you’re interacting with someone in a group often, you can click on their profile photo to see their group activity page. From here, you can add them to your network based on your mutual group connection.<br />
<img alt="linkedin connection request" data-indexer="8" height="377" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/07/kh-0713-linkedin-connection-request.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="390" /><br />
Using LinkedIn Groups to make connections.<br />
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If you want to message or connect with a member whom you do not know otherwise, using LinkedIn Groups can be a great way to do it. You can even bypass the need for a premium account since you can also <b>direct message anyone that you share a group with.</b><br />
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These are just a few of the many reasons that Social Media Examiner decided to move the Social Media Marketing Networking Club over to LinkedIn.<br />
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<b>Benefits as an Owner</b><br />
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LinkedIn definitely offers the best benefits for businesses that own a group. While you do have to create and own the group using your professional profile, you can incorporate it into your company page by adding your group under the Featured Groups section.<br />
<img alt="featured groups on linkedin" data-indexer="9" height="204" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/07/kh0713-featured-groups-linkedin.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="230" /><br />
Featured groups on a LinkedIn company page.<br />
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One of the biggest perks for most businesses and marketers to owning a LinkedIn Group is the ability to email your group members. You can set up an initial welcome message template for all new group members to receive, and then you can follow it up by sending weekly group announcements.<br />
<img alt="linkedin group announcements" data-indexer="10" height="225" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/07/kh0713-linkedin-group-announcements.png" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="400" /><br />
LinkedIn Group announcement template.<br />
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The key to getting the most out of your group announcements is to<b> tie in promotion of your business </b>with the group topic. Many businesses do this by offering free content giveaways (ebooks, webinars, etc.) that are relevant to group members.<br />
<b><span style="font-size: large;"><br /></span></b>
<b><span style="font-size: large;">A Recommended Group</span></b><br />
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Are you looking for a group for social media marketers?<br />
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Be sure to check out Social Media Examiner’s new LinkedIn Group: the Social Media Marketing Networking Club.<br />
<img alt="" data-indexer="11" height="238" src="http://cdn.socialmediaexaminer.com/images/LIgroup-example2.gif" style="background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px;" width="400" /><br />
<br />
Social Media Examiner hosts the Social Media Marketing Networking Club group on LinkedIn<br />
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It’s a LinkedIn Group for marketers and business owners to network, learn and make connections.<br />
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You’ll find discussions around the best ways to use social media tools to help your business.<br />
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<b>Your Turn</b><br />
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What do you think? Do you belong to groups? Please share in the comments and be sure to join the Social Media Networking Club on LinkedIn!<br />
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<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">author: Kristi Hines</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/social-media-discussion-groups/</span><br />
<br />MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-20782810935988830972013-08-01T15:43:00.000+01:002013-08-01T15:44:04.397+01:004 Ways Marketers Can Use Facebook HashtagsHave you started using Facebook hashtags for your business?<br />
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Are you wondering how to best use a Facebook hashtag?<br />
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In this article, I’ll reveal four important benefits of using hashtags on Facebook.<br />
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I’ll also explore important considerations when putting together your hashtag strategy.<br />
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<b><span style="font-size: large;">Why Facebook Hashtags?</span></b><br />
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As you’ve undoubtedly seen, hashtags are now clickable and useable on Facebook.<br />
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Using a hashtag # (or pound symbol) in front of a word or phrase turns the word into a clickable link.<br />
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When you click on the link, you’ll see a feed of public posts (or posts that are visible to you due to a friend relationship on Facebook) that include that hashtag.<br />
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Here’s how you can use Facebook hashtags:<br />
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<b><span style="font-size: large;">#1: Expand Your Reach</span></b><br />
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As hashtags gain momentum on Facebook (they’ve been in use on other platforms such as Twitter, Instagram, Pinterest and Google+), they’ll help you expand your reach to people who are looking at posts in your topic.<br />
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Hashtags have been a great way to<b> help people interested in niche topics find each other and find the conversation.</b><br />
<img alt="walking dead hashtag" data-indexer="2" height="398" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/07/av-walking-dead.png" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="400" /><span class="pinit-overlay" data-indexer="2" style="background-color: rgba(255, 255, 255, 0.0980392); border: none; color: #3d3d3d; display: inline; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; height: 478px; left: 0px; margin: 0px; outline: 0px; padding: 0px; position: absolute; top: 0px; width: 480px; z-index: 200;"></span><br />
The #WalkingDead hashtag connects people interested in this show.<br />
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By including a hashtag in your post, you can possibly <b>get in front of people who may not have seen your post </b>otherwise. But you’ll have to monitor this in your Facebook Insights. Make sure you watch your <b>Reach and Engagement Numbers to see if your hashtags are making a difference</b> in your posts.<br />
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<img alt="reach column" height="130" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/07/av-reach-insights.png" width="400" /><br />
Click the Reach column in your Facebook insights to see which posts are getting the highest reach.<br />
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<b><span style="font-size: large;">#2: Amplify Your Brand</span></b><br />
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Branding your Facebook Page with your own special hashtag can help an idea or new product catch on. By branding all your posts about a new product, you can break this information out into a separate stream of information and give people an easy way to share information about that product or idea.<br />
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<b>Think carefully about what types of things others would also be interested in sharing</b>. If the posts are too promotional and not valuable, you may have a hard time getting people to share them with their friends.<br />
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<img alt="home depot hashtag" data-indexer="4" height="400" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/07/av-home-depot-branding.png" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="285" /><span class="pinit-overlay" data-indexer="4" style="background-color: rgba(255, 255, 255, 0.0980392); border: none; color: #3d3d3d; display: inline; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; height: 670px; left: 0px; margin: 0px; outline: 0px; padding: 0px; position: absolute; top: 0px; width: 480px; z-index: 200;"></span><br />
Home Depot uses #HDHacks to share fun ideas with their audience.<br />
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<b><span style="font-size: large;">#3: Cross Social Platforms</span></b><br />
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If you’ve already been using hashtags in your Twitter, Google+, Instagram, LinkedIn or Pinterest posts, it’s now more natural to<b> use hashtags in Facebook</b>. You can save some time by being able to<b> post the same content across several platforms.</b><br />
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While I don’t recommend doing this for every post in Facebook (some people are annoyed by the hashtags entering into the Facebook realm) it does work to your benefit to <b>occasionally cross platforms with a single post</b>. Plus many people have already been doing this with their own posts from Twitter and now the hashtags are more searchable in Facebook.<br />
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<img alt="starbucks hashtag" data-indexer="5" height="640" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/07/av-starbucks.png" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="398" /><span class="pinit-overlay" data-indexer="5" style="background-color: rgba(255, 255, 255, 0.0980392); border: none; color: #3d3d3d; display: inline; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; height: 770px; left: 0px; margin: 0px; outline: 0px; padding: 0px; position: absolute; top: 0px; width: 480px; z-index: 200;"></span><br />
The Starbucks #treatreceipt hashtag has been in use on Twitter in the past and is now searchable on Facebook too.<br />
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<b><span style="font-size: large;">#4: Promote Specials and Events</span></b><br />
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You can <b>use a special hashtag in your posts to promote something special</b>. For example, this can work really well for a #contest.<br />
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<img alt="jasons deli" data-indexer="6" height="400" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/07/av-jasons-deli.png" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="340" /><span class="pinit-overlay" data-indexer="6" style="background-color: rgba(255, 255, 255, 0.0980392); border: none; color: #3d3d3d; display: inline; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; height: 549px; left: 0px; margin: 0px; outline: 0px; padding: 0px; position: absolute; top: 0px; width: 468px; z-index: 200;"></span><br />
Use a specially branded hashtag to help promote a contest across several platforms.<br />
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Realize that you can’t have people enter your contest on Facebook by including your branded hashtag like you can on Pinterest, Instagram or Twitter. Because of Facebook contest promotional rules, you can <b>help people find the content across platforms by including the hashtag in your Facebook posts.</b><br />
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If you know some popular hashtags that fit your marketing goals—such as offering a special coupon or deal—then you can include them in your post as well. I don’t recommend stuffing your posts with tons of hashtags that aren’t relevant because that doesn’t look good and may turn off some of your fans, but a few relevant hashtags are OK.<br />
<img alt="back to school hashtag" data-indexer="7" height="341" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/07/av-back-to-school.png" style="background-color: #f3f3f3; border: 0px none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; text-align: center;" width="400" /><span class="pinit-overlay" data-indexer="7" style="background-color: rgba(255, 255, 255, 0.0980392); border: none; color: #3d3d3d; display: inline; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; height: 410px; left: 0px; margin: 0px; outline: 0px; padding: 0px; position: absolute; top: 0px; width: 480px; z-index: 200;"></span><br />
You can also attach a hashtag at the end of your post that's relevant to people looking for special deals such as #backtoschooldeals.<br />
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<b><span style="font-size: large;">Important Considerations When Using Facebook Hashtags</span></b><br />
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<b>1. Privacy settings are still in effect.</b><br />
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If you’re using hashtags on posts on your personal profile, they’ll still have the privacy settings set up according to how you control your privacy on your profile. Just because you use a hashtag doesn’t make that post suddenly public. If you add a hashtag to a post that you only share with a certain group of your friends, only that group will be able to see that post.<br />
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<img alt="privacy settings" height="119" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/07/av-privacy.png" width="400" /><br />
Your privacy settings are still in effect even when you add a hashtag to your post.<br />
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<b>2. Hashtags have to be all one word.</b><br />
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If you wanted to use #Facebook Marketing as your hashtag, it will need to be posted as #FacebookMarketing or #facebookmarketing (see the next tip).<br />
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<b>3. Capitalization doesn’t matter.</b><br />
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You can <b>choose whatever capitalization you want in the words themselves</b> and the hashtags will show the same results. #FacebookMarketing and #facebookmarketing show the same search results.<br />
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<b><span style="font-size: large;">4. You can make up whatever hashtags you want.</span></b><br />
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There’s no “hashtag registration” or “database of approved hashtags”, you can make up whatever hashtags you want to use. Consider your goals. If you want to <b>brand your own hashtags</b>, you can, but make them <b>short and easy to use and understand.</b><br />
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A hashtag that’s overly complex or hard to read won’t get much traction. If you’re abbreviating, <b>make sure it’s clear what point you’re going for</b> – a hashtag like #IKPMTTTRWD won’t mean much to many people.<br />
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<b>5. Research your hashtag before you use it.</b><br />
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There have been some recent embarrassing cases of brands using a hashtag that’s already in use for an entirely different purpose that doesn’t align with their company message at all. Take a look at the social sites where hashtags are in use such as Pinterest, Twitter, Instagram and Google+ and <b>see if your hashtag is already being used by people.</b><br />
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<b>6. You can easily look for hashtags on Facebook by URL.</b><br />
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Easily<b> search for hashtags or bookmark their results</b> by using the URL: www.facebook.com/hashtag/ then just<b> include your keyword on the end.</b><br />
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For example https://www.facebook.com/hashtag/FacebookMarketing shows you the results of posts that include #facebookmarketing or #FacebookMarketing (or any alternate capitalizations).<br />
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<b>Conclusion</b><br />
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I strongly recommend you test out hashtags as part of your Facebook marketing strategy and measure your results. Use them sparingly (not in every single post) and don’t over-stuff hashtags into your posts.<br />
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While some people may not be as excited about hashtags on Facebook, they’re firmly entrenched in other social sites and aren’t going away anytime soon.<br />
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How about you? Have you been using hashtags in your posts? Are you going to give them a try? Share your thoughts with us in the comments section below!<br />
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<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">author: Andrea Vahl</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/facebook-hashtag-marketing/</span>MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-44586502625685976782013-07-28T16:15:00.000+01:002013-07-28T16:15:51.304+01:004 Ways to Use Social Media to Generate LeadsDo you use social media to generate inbound leads for your business?<br />
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Are you unsure about where and how to focus your efforts to meet your lead generation goals?<br />
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According to HubSpot’s Inbound Marketing Annual Report, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC.<br />
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If you’re starting a lead generation campaign, Facebook, Twitter, LinkedIn and Google+ are all excellent places to begin, but knowing how to pull leads from the conversations that happen on these platforms takes some knowledge and practice.<br />
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In this article, I’ll share <b>4 ways you can use social media to generate inbound marketing leads for your business.</b><br />
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<b><span style="font-size: large;">#1: Twitter Chats</span></b><br />
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Twitter chats are frequently scheduled discussions hosted by a Twitter account. Each chat uses a particular hashtag so that other Twitter users can follow the conversation even though topics change with each discussion.<br />
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Because of the focused audience communities that participate in Twitter chats, they are a great place to generate leads for your business.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_2uiL2SRgiTyBNcNoKo58PnwuJoZdYgNi4SswnzQsZNn-VpnPmFBqN6JzOYwkYRAnb5B8I1ZAsUF_HX_rDJWQYTrToQZStakThv8WsRAzX9Y1P13r1iQ96suz7xrg2jZMdF6IuE_I1sw/s1600/s1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="293" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_2uiL2SRgiTyBNcNoKo58PnwuJoZdYgNi4SswnzQsZNn-VpnPmFBqN6JzOYwkYRAnb5B8I1ZAsUF_HX_rDJWQYTrToQZStakThv8WsRAzX9Y1P13r1iQ96suz7xrg2jZMdF6IuE_I1sw/s400/s1.jpg" width="400" /></a></div>
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The #SmallBizChat is an example of a Twitter chat that successfully engages its community every week.<br />
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How do you start? You can participate in Twitter chats in two ways: <b>Join existing Twitter chats that are related to your industry or create and host your own Twitter chat.</b> Whichever route you choose, join in on relevant chats that potential customers would be participating in to make sure you gain visibility with the right people.<br />
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You can<b> find industry- and subject-specific chats</b> that relate to your business in this extensive library of existing Twitter chats.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_X_9PujH_mX4JLfgn02yK2kIvQ-0b0jR13X_ccEL_7d84JLnWBlpyrc4Dk3Rq47WvmTeDnPotWjGT6WT3t9Umw8XjT9Lli3bsTp9bPzB0M2FaiscgprrvZQLH8kiZnwWWbmmnCNVlqnk/s1600/s2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="395" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_X_9PujH_mX4JLfgn02yK2kIvQ-0b0jR13X_ccEL_7d84JLnWBlpyrc4Dk3Rq47WvmTeDnPotWjGT6WT3t9Umw8XjT9Lli3bsTp9bPzB0M2FaiscgprrvZQLH8kiZnwWWbmmnCNVlqnk/s400/s2.jpg" width="400" /></a></div>
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#Likeablechat is a weekly chat that offers social media tips and an opportunity to network with other marketers.<br />
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When participating in a Twitter chat, it’s important to be a good participant. This will help you to attract the leads you want for your business.<br />
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<b>Use the hashtag set by the host</b>. Ask and answer questions with contributions that are insightful and <b>illustrate your understanding of the industry and your business offerings</b>. Stay on topic and remember—this is not the forum for pitching your services.<br />
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Twitter chats are a place to establish thought leadership and credibility.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmsztMTV6lOxyV-240tMfThuGxZLkuvhOuNepyww_U-RT4JmiGpo9hzayP8XWVeOf1e1Y7khLXTdmmKHQk4X-zcxKLKkOBt9Xs8p6QFXuCALNEwTvhII4bhcIhj1O1NPKTHctTyYcekfc/s1600/s3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmsztMTV6lOxyV-240tMfThuGxZLkuvhOuNepyww_U-RT4JmiGpo9hzayP8XWVeOf1e1Y7khLXTdmmKHQk4X-zcxKLKkOBt9Xs8p6QFXuCALNEwTvhII4bhcIhj1O1NPKTHctTyYcekfc/s400/s3.jpg" width="400" /></a></div>
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Join conversations in chat with valuable tips and insights to establish yourself as a credible source.<br />
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<b>Here’s how to get the leads you’re looking for.</b><br />
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Once you’re taking part in a chat,<b> research other participants who have tweeted you as part of the discussion </b>or have participated in the chat overall.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgMN8rH2wfKB_djGl7xB7jS6ml1GSyJ3MPC9gNUgMEEd3JTm6P9IBsfbVkQQFOvwSD8ENn1NxGPDcpzA1ODvIb16524Ad2oirgb4gxnXJOgExR_CgDJ7_T8Zyc2vrFKD9fc4IzDKylKJg/s1600/s4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgMN8rH2wfKB_djGl7xB7jS6ml1GSyJ3MPC9gNUgMEEd3JTm6P9IBsfbVkQQFOvwSD8ENn1NxGPDcpzA1ODvIb16524Ad2oirgb4gxnXJOgExR_CgDJ7_T8Zyc2vrFKD9fc4IzDKylKJg/s400/s4.jpg" width="400" /></a></div>
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Friendly conversation with other chat members can help strengthen your ties and build long-lasting relationships on Twitter.<br />
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<b>Follow individuals who could be potential customers</b> down the line and keep tabs on any of their conversations that relate to your services.<br />
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<b>Tweet with these connections outside of the chat </b>and, when the time is right, <b>direct message them to share additional links to content or marketing materials</b> you have that will further establish your expertise and what your business could offer them.<br />
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<b>Be sensitive and strategic in your pitch</b>. Don’t oversell, spam, over-tweet or be vague with these relationships.<br />
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<b>Wait for the right time in conversation to message someone about your business offerings</b>. When you focus on building the right relationships through your Twitter chats, you’re sure to gather leads.<br />
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<b><span style="font-size: large;">#2: LinkedIn Groups</span></b><br />
<br />
LinkedIn Groups are made up of a variety of subject areas, bringing together professionals of similar interests to discuss topics that relate to business. Again, you can find potential leads by either creating your own LinkedIn Group or by joining an existing group that focuses on your area of expertise.<br />
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While it’s possible to join up to 50 groups, I suggest you<b> focus your efforts on a few of the right groups for your business.</b><br />
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Join LinkedIn Groups where potential customers or clients may be active, then engage in relevant conversations.<br />
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<b>Browse the directory of groups to find the right match</b>, join the discussions and connect with existing members. Begin by consistently posting your own content or others’ content that’s on topic. <b>Participate in existing conversations</b> by answering questions and providing resources.<br />
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People ask questions in almost every LinkedIn Group, answer them to bring value and help establish relationships.<br />
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<b>Here’s how to get the leads you’re looking for.</b><br />
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<b>Identify group members who continually ask questions about your line of business</b> or members who are generally looking for help.<b><i> Publicly answer their questions from within the group</i></b>, providing value and using brevity, <b>then follow up with a more in-depth message</b> by using the Reply Privately feature. This way you have both a public and a private point of contact with them.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAlTyRaX03nDNsqv0lYo0Gkm3hDt6Tzs452Pwf9yzepvSLU28ot61ZDpBaDQBg_FNaGULv_TuCzuYfDA2EHARWZ8U3VX-5OiRUYSYtW7RhOsfFW6PxEiXHmBY7GjxJaf19om4tu5mbjDk/s1600/s7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAlTyRaX03nDNsqv0lYo0Gkm3hDt6Tzs452Pwf9yzepvSLU28ot61ZDpBaDQBg_FNaGULv_TuCzuYfDA2EHARWZ8U3VX-5OiRUYSYtW7RhOsfFW6PxEiXHmBY7GjxJaf19om4tu5mbjDk/s400/s7.jpg" width="400" /></a></div>
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The Reply Privately feature is an often-overlooked tactic for generating quality leads from a one-on-one conversation where you’re able to provide value and build trust. This feature is found below a group member’s question under the More tab or by hovering over one of their comments in the discussion.<br />
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<b>In your private message, answer their question in full</b> and let them know you’re available to chat more extensively on the topic by phone, if need be. Phone calls within the right context, like a LinkedIn intro, are more likely than a cold call to<b> turn this conversation into a potential lead-builder for your business.</b><br />
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When you<b> focus on establishing credibility</b> with the information you share and then take the relationships you make in LinkedIn Groups to the next step and one-on-one conversations, you’ll gather leads.<br />
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<b><span style="font-size: large;">#3: Facebook Advertising</span></b><br />
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Running ads on Facebook can fulfill many different goals, one of which is generating leads from the right audience. Promoted Posts—an engaging form of Facebook advertising—highlight your content in the newsfeed of that audience.<br />
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Promoted Posts generate more views of your content than it would organically receive on its own on Facebook, giving it that extra boost.<br />
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While Facebook isn’t often conducive to direct sales, you can build trust with Facebook users when you <b>consistently distribute quality content and engage in one-to-one communication</b> through long-term interactions.<br />
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<b>Use Promoted Posts to highlight quality content</b> from your Facebook Page or your website. <b>Share a link to your latest contest</b>, ebook, instructional video, blog post, lookbook or other content that doesn’t send Facebook users directly to a product or services landing page.<br />
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Signup forms like this one from Offerpop require Facebook users to enter information about themselves in order to enter a contest or see original content.<br />
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<b>Here’s how to get the leads you’re looking for.</b><br />
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To help you capitalize on the click-through of a Facebook user,<b> use a signup form that reveals the content on your website</b> or Facebook tab only after the user fills out any required information that you define. This could be an email address, demographic data or geographic location information.<br />
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The more information your business has about a Facebook user, the better you can personalize your future messaging to match their interests, making it more likely that they will convert from lead to customer in the future.<br />
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With a content strategy adapted to your audience on Facebook and the consistent visibility offered by Promoted Posts, you’ll likely<b> gather leads from your community on Facebook</b>.<br />
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<b><span style="font-size: large;">#4: Google+ Hangouts</span></b><br />
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Google+ Hangouts on Air give you the ability to<b> communicate directly with your audience online</b>, in real time.<br />
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<b>Consider hosting a hangout focused on your offerings as a business to show the audience your unique value </b>and, most importantly, to <b>show a human face behind your business</b>.<br />
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The types of hangouts that are beneficial for lead generation are:<br />
<br />
<br />
<ul>
<li>Customer service sessions</li>
<li>Interviews with experts and leaders</li>
<li>Giveaways and contests</li>
<li>Free product demos</li>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJjEP-aHOpBAtvbS4NDthadYca9XyQoWr964tHJCXJvlJCooLxUT9kqZ7MexP21XniXd_uQbQT7LdsRjrCkBuwi1hUTLIYYFM2eJD8mj88-RnXe_KKYQF-_oZ9XMUTpN1kPW-OZEVsQjE/s1600/s10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="246" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJjEP-aHOpBAtvbS4NDthadYca9XyQoWr964tHJCXJvlJCooLxUT9kqZ7MexP21XniXd_uQbQT7LdsRjrCkBuwi1hUTLIYYFM2eJD8mj88-RnXe_KKYQF-_oZ9XMUTpN1kPW-OZEVsQjE/s400/s10.jpg" width="400" /></a></div>
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Sephora hosted a Google+ Hangout on Air to discuss what’s happening behind the scenes and to talk with beauty bloggers and experts about the latest trends in beauty.<br />
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There are many ways to host a Hangout on Air with your audience. You can allow anyone to join in the conversation or limit the discussion to a few individuals. <b>Choose the approach best suited to your the goals.</b><br />
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From the beginning,<b> define what you’re looking to achieve</b> from your hangout and how you plan to connect with your audience before, during and after the event.<br />
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<b>Here’s how to get the leads you’re looking for.</b><br />
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Offer value above all, and <b>use strong calls to action throughout your Hangout on Air.</b> <b>Encourage participants and viewers to interact with your business</b>, learn more about your offerings and <b>give people the tools and information they need </b>to make an informed decision about their purchases.<br />
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<b>Record your Google+ hangout and save it to YouTube</b> so you can<b> use the video in a blog post, share it across social media</b> and add it to relevant YouTube playlists.<br />
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To further drive leads for your business,<b> add links to the products and services discussed on the hangout</b> in the description of the YouTube video for easy reference.<br />
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In the YouTube video from their hangout, Sephora included links to the products they discussed to make it as easy as possible for people to become customers.<br />
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Google+ Hangouts on Air offer businesses a great opportunity to<b> create content and connect with potential clients.</b><br />
<br />
<b>Over to You</b><br />
<br />
Social media offers many untapped opportunities to connect with potential leads for your business. These are just a few suggestions on how you can activate your social audiences and generate leads that can affect your bottom line.<br />
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What do you think? How are you using social media to drive leads for your business? What social media channels have you found most successful for generating leads? Let me know your thoughts in the comments below.<br />
<br />
Tags: brian honigman, call to action, facebook ad, facebook advertising, google+ hangout, hangouts on air, inbound marketing lead, lead generation, linkedin group, promoted post, signup form, social media, social media marketing, twitter chat<br />
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<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">author: Brian Honigman</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/social-media-to-generate-leads/</span>MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-7665067013711986282013-07-21T21:56:00.000+01:002013-07-21T21:56:46.473+01:00Tony Robbins Explains How To Focus<iframe allowfullscreen="" frameborder="0" height="330" src="//www.youtube.com/embed/fWZGg3h8kxM" width="440"></iframe><br />
<br />
Another great short video from Tony. Apologies for video quality but it does not take away the great message.MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-89896242841485230982013-07-18T21:36:00.000+01:002013-07-18T21:36:04.262+01:00How to Find Great Content to Share on TwitterWhat content are you sharing on Twitter?<br />
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Do you struggle to <b>find interesting</b>, <b>relevant things</b> to tweet about every day?<br />
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In this post, I’ll show you how to curate content your followers will love so you can build a loyal community on Twitter.<br />
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<b><span style="font-size: large;">Why Curate?</span></b><br />
<br />
Today most marketers understand the need to create informative and relevant content. But it’s equally important to curate informative and relevant content.<br />
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In addition to creating great content for your site, the links to the other people’s content that you share on Twitter also matter.<br />
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When you share good content on Twitter, the kind your audience loves, it’s easier to build a strong community. And sharing great content will also<b> increase your credibility in your industry.</b><br />
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retweet<br />
When you create and curate relevant content, people are more likely to retweet and share your stuff. Image: iStockPhoto<br />
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<b><span style="font-size: large;">#1: Know Your Audience</span></b><br />
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So what content should you share on Twitter? Before you can determine what is the best content to share in your social updates, you need to dig deep and go inside your followers’ heads.<br />
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You’ll want to know your social media audience. What keeps your ideal follower up at night? What are his favorite blogs? What’s the first thing that pops into his head when he thinks of you?<br />
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If you’ve ever created a buyer persona for a marketing campaign, this is the same exercise.<br />
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You want to find the intersection of what interests you and what interests your audience.<br />
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You can also <b>ask your followers to find out what they want</b>. You may find general open-ended questions—such as “What would you like me to tweet about?”—too broad to give you the information you need.<br />
<br />
Instead, <b>ask your followers a multiple-choice question</b> such as, “Would you like me to tweet about a) social media marketing, b) mobile, c) productivity hacks, d) all of the above?”<br />
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You can <b>use their answers as a starting point to plan the content you share and identify what your followers want from you.</b><br />
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Once you identify the content your audience is interested in, commit to this topic. Don’t dilute it.<br />
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For example, Social Media Examiner focuses on social media. So you’ll find articles about generating email leads using social media. But you won’t find content devoted to increasing email open rates or the perfect auto-responder series or other topics with no connection to social media.<br />
<br />
<b>Find out what topics interest your audience most and share content related to these topics</b> on your social profiles.<br />
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<b><span style="font-size: large;">#2: Tools to Help You Curate Content</span></b><br />
<br />
Once you know your audience well, you’ll want to <b>set up a good aggregation tool to find content </b>worth tweeting about.<br />
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Here some of the popular news aggregators in the market today. Use the ones you like for your business to find the content you need to provide a valuable stream of daily tweets for your followers.<br />
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<b>Feedly – Your News Delivered</b><br />
<br />
Feedly is a tool to help you curate content. Feedly makes it easy for you to look for the articles most relevant for you to share.<br />
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One of the best aspects of Feedly is the variety of viewing interfaces available. You can format it to show articles in an email-type layout with headlines or arrange them as image cards or also choose a more traditional magazine layout.<br />
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<br />
Feedly is a great alternative to Google Reader and offers a variety of layouts to make RSS more enjoyable.<br />
<br />
Regardless of the layout you choose, Feedly shows you new content from the blogs and news sources you subscribe to. And it offers a consistent presentation across devices, so you can tweet from your laptop, your tablet or your smartphone.<br />
<br />
One of my favorite features is Feedly’s integration with multiple online tools such as Google+, Evernote, Buffer, Instapaper and more. This makes your content curation easier.<br />
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You can share and save your favorite articles to multiple social networks and web tools.<br />
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<b>Fever – Find Out What’s Hot</b><br />
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Do you want to know how hot the story is that you shared? Fever is a content feed reader that ranks the stories in your feed with a temperature gauge. This allows you to<b> measure how many links and shares a story has within your network.</b><br />
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Fever is a paid service that reads your feeds and picks out the most frequently talked about articles from a customizable time period.<br />
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This is a visual way to <b>see how the content you share on Twitter resonates with your audience</b>. It’s an easy way to <b>be sure the content you share matters to your followers.</b><br />
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It is important to note that Fever comes with a one-time price of $30 and you need to host the files on your own server.<br />
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The setup is a bit technical, so you may want to ask your IT department to help you get started.<br />
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<b>Prismatic – Discover New Content to Share</b><br />
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While RSS readers are great for keeping up with your favorite blogs, Prismatic helps you find new and interesting blogs.<br />
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Prismatic delivers socially curated content based on your interests to help you discover new blogs and content sources.<br />
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If you like to<b> keep your content curation fresh and interesting,</b> Prismatic does a great job of introducing new blogs and content sources you may never have come across otherwise .<br />
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Here’s how to <b>get the most out of Prismatic</b>.<br />
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<b>Step 1: Sign up</b><br />
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Sign up for Prismatic using your Facebook, Google+ or Twitter login, or create a stand-alone account on Prismatic.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUoUNhV3KM912hxZsq5_lcthSHltWH7irYL13TXLnag2p3L9_q9ecArhvXHcwog2Oqsg2k8U9qeGCkuFjdtqhiYwxs9XKkLaBZ6YbRu4TEybs4OHvGs6dTdMDb1qnnB6GeHeXtHX-4zqs/s1600/t7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="295" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUoUNhV3KM912hxZsq5_lcthSHltWH7irYL13TXLnag2p3L9_q9ecArhvXHcwog2Oqsg2k8U9qeGCkuFjdtqhiYwxs9XKkLaBZ6YbRu4TEybs4OHvGs6dTdMDb1qnnB6GeHeXtHX-4zqs/s400/t7.jpg" width="400" /></a></div>
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Sign up at GetPrismatic.com.<br />
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<b>Step 2: Choose Your Interests</b><br />
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After you sign up, you can <b>pick the different topics that you and your audience relate to</b>. As you use the service, Prismatic will suggest new topics based on what you share and click.<br />
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Find new content by choosing topics your community is interested in.<br />
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<b>Step 3: Pick Your Favorite Publishers</b><br />
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You can also use <b>Prismatic as an RSS reader</b>. Under the Favorite Authors section, add your favorite blogs and publishers to Prismatic.<br />
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Add your favorite blogs so you won’t miss a thing.<br />
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<b>Step 4: Share Your Curated Content</b><br />
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After you’re all set up, <b>share the articles your audience is interested in reading.</b><br />
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It’s easy to share the content you like from Prismatic.<br />
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When you share content, <b>remember to include the author’s Twitter handle</b>, so you can <b>introduce your followers to new and interesting people.</b><br />
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And be sure to <b>include relevant hashtags</b>, but don’t overdo it. Buddy Media reports that <b>tweets with one or two hashtags receive higher engagement</b> than those with three or more hashtags.<br />
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Prismatic has good sharing features and can help you share great content with your audience.<br />
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<b><span style="font-size: large;">#3: Analyze and Repeat</span></b><br />
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One of the most important steps to curating amazing content is to measure the results.<br />
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Are there certain articles that get more clicks, retweets and favorites than others? Is a certain topic or interest driving more engagement with your followers?<br />
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You can use Buffer to analyze shares, but management tools like HootSuite, SproutSocial and TweetDeck can all provide good analytics on your tweets.<br />
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These tools help you analyze metrics such as the number of clicks, retweets, favorites and potential reach each individual tweet receives.<br />
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Track who retweets your content and the reach they have.<br />
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<b>Use this data to see what really resonates with your audience</b> and A/B test different headlines for your content. Here’s an example of results from two different tweets promoting the same content.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisH-c1jV3RXvn9nGHBSyMflAhGiANIPeSyvUwa6GIdXlfW9tj2gRBbc19zOzWmgc3gzxSdJUSqNZ2C59B8hsp5AX7GOApET7r9gX_pfUIcDIUE2o9OqGhg0_Fruglg0zizSw-T9TR2xeg/s1600/t12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="201" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisH-c1jV3RXvn9nGHBSyMflAhGiANIPeSyvUwa6GIdXlfW9tj2gRBbc19zOzWmgc3gzxSdJUSqNZ2C59B8hsp5AX7GOApET7r9gX_pfUIcDIUE2o9OqGhg0_Fruglg0zizSw-T9TR2xeg/s400/t12.jpg" width="400" /></a></div>
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The example above shows how a simple product mention can help spread your content to a greater audience.<br />
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Be sure to <b>measure the response to different headlines</b> to see which one interests your audience most and learn from your results.<br />
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<b>Share the Content Your Audience Loves</b><br />
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With the wealth of information that exists on the web, marketers have a harder time finding great content to share.<br />
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Use these tools and tips and you’ll not only discover content that you enjoy consuming, you’ll also find content that drives greater engagement with your Twitter following.<br />
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What do you think? Did I miss any great tools? What are your favorite tips to curate content? Share your thoughts in the comments below.<br />
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Images from iStockPhoto.<br />
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<span style="font-size: x-small;">author: Steve Young</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/how-to-find-great-content-to-share-on-twitter/</span>MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-76353371323719232752013-07-14T13:30:00.000+01:002013-07-14T13:30:00.619+01:006 Ways to Use Facebook Apps for BusinessDoes your business leverage the power of Facebook apps?<br />
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Wondering how other businesses are using apps to better serve their customers?<br />
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Keep reading to discover many ways businesses are using Facebook apps.<br />
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<span style="font-size: large;"><b>Why Facebook Apps?</b></span><br />
<span style="font-size: large;"><b><br /></b></span>
There are many reasons why you may want to consider using Facebook apps. They can provide communication between your customers and your customer service team, allow people to sign up for and receive your newsletter or provide your customers with special rewards.<br />
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Each of these uses can help you <b>create a deeper relationship with your customers</b> and foster brand loyalty. If you use a fangate to conceal the content on strategic app tabs from non-fans, you can also increase the number of likes your Page is getting.<br />
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In this article, we’ll explore <b>6 ways to successfully use Facebook apps to build the reputation of your brand and reach your customer service goals.</b><br />
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<b><span style="font-size: large;">#1: Keep Customers in the Know</span></b><br />
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Email remains a very popular marketing tool and sending interested users email updates in the form of a newsletter keeps them in the know about your business.<br />
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<b>Use a newsletter signup</b> app to collect email addresses so you have an additional way to communicate with your customers when they leave Facebook. You can <b>even ask people to like your Page to reveal the newsletter signup form.</b><br />
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<b>Publish status updates</b> to tease newsletter content and then direct your fans to the app where they can sign up to receive the full newsletter.<br />
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The popular yoga and music festival, Wanderlust, has events all over North America, all year long. Wanderlust uses a newsletter signup app as a way to <b>stay connected with fans and tell them what’s happening where and when.</b><br />
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Wanderlust’s app is nothing fancy, just a simple form to keep their fans in the loop of upcoming events.<br />
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<b><span style="font-size: large;">#2: Reach Customer Support</span></b><br />
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The easier you make it for people to get in touch with you, the better.<br />
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Use a “contact us” app to<b> allow your fans and customers to get in touch with representatives</b> in specific departments within your company. This type of app helps you streamline the contact process and direct fans straight to whomever handles sales, customer support, press inquiries, etc.<br />
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You can link to this type of app whenever someone comments on a status update or asks for more information, keeping them inside your Facebook “property.”<br />
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Don’t let your timeline become a tech support forum—move the conversation to another channel. Use a customer service app to <b>offload conversations</b> that don’t need to take place on your timeline.<br />
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AOL knows their fans might be coming to their Facebook Page to receive customer support. To make it easier, they have built a customer service app that allow fans to submit their questions straight from Facebook. They also direct fans to their other customer support channels from within the app.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgh7DqJwVvnlp10FjKgNMZj-fMN8YyP67M1rs2Vfzec5treT-noxCcszCWItiSBU58rvRRMiV7TgTksWoA-XoWyuTflEPL8VoeuZqxuiI_R_i7AcQ_IiJBJrdzLr9_WQFmBC0bgaXD5T8o/s1600/a2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgh7DqJwVvnlp10FjKgNMZj-fMN8YyP67M1rs2Vfzec5treT-noxCcszCWItiSBU58rvRRMiV7TgTksWoA-XoWyuTflEPL8VoeuZqxuiI_R_i7AcQ_IiJBJrdzLr9_WQFmBC0bgaXD5T8o/s400/a2.jpg" width="400" /></a></div>
AOL has an app that hosts a simple customer support form dedicated to its Mail product.<br />
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<b><span style="font-size: large;">#3: Make Appointments and Reservations</span></b><br />
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Small business owners who wear many hats should definitely use an app that will allow clients/customers to <b>request or book appointments and reservations via Facebook.</b><br />
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<b>You can ask for name, telephone number and times that customers</b> want to come and then call them to book or confirm an appointment. This app is ideal for anyone who is in the service business, restaurants, hair salons, cleaning services, etc.<br />
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You can also iFrame in a more sophisticated reservation system that will actually make the reservation for your customers with something like OpenTable.<br />
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The Piano Bar uses their reservations app to book reservations and it also features an interactive map that directs customers to the restaurant.<br />
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Piano Bar makes it easy for fans to find the restaurant once they’ve made a reservation.<br />
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<b><span style="font-size: large;">#4: Promote Special Events and Occasions</span></b><br />
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There are certain times of the year when brands and businesses want to <b>capitalize on upcoming holidays.</b><br />
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Halloween, Thanksgiving and the variety of December holidays (Christmas, Hanukkah, New Year, etc.) are the obvious ones, but there are plenty of others throughout the year.<br />
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In the U.S., there are always huge retail sales events for President’s Day, Memorial Day and Labor Day weekends. Then there’s Valentine’s Day, Easter, Mother’s Day, Father’s Day, Fourth of July… and the list goes on.<br />
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Seasonal apps can <b>feature contests, quizzes, coupons</b> and just about anything else you might want.<br />
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The California Avocado Commission uses seasonal apps as a way to keep fans engaging with their Facebook Page all year long. Their current “What’s New” app links to a Fourth of July recipe contest and provides resources for avocado lovers.<br />
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The California Avocado Commission frequently runs seasonal contests. This one was for the Fourth of July.<br />
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<b><span style="font-size: large;">#5: Reward Fans</span></b><br />
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<b>Reward your loyal fans and customers</b> with access to special deals with a “Facebook exclusive” app.<br />
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Ideally your fans will get into the habit of checking your Page to see if there are offers available only to them. If you’re an e-tailer, you can even<b> link fans from the app to your website</b> where they can buy the deal.<br />
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Hotels.com offers a “Mystery Discount Coupon” that fans of the brand access from its Facebook Page. Wouldn’t it be cool to discover that your favorite hotel in San Francisco was having a $79 a night special?<br />
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<span style="text-align: start;">When you first come to the Hotels.com app, they request access to your Facebook Page and then start searching for a deal in your area.</span></div>
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Hotels.com offers a mystery discount coupon to its fans.<br />
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<b><span style="font-size: large;">#6: Collect Customer Feedback</span></b><br />
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<b>Use a testimonials app where your customers can leave detailed feedback</b> about their experience with your business. This feedback will give you valuable insight into what your existing customers like about your business and products, and what they’d like to see in the future. It’s also a place where they can leave suggestions for things you could do differently.<br />
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Your customers’ feedback is essential. Your customers tell you what they like about your product or services and what they don’t. They may also make requests for features they’d like you to add or other changes they’d like to see your company make.<br />
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Mutiny Kites, a top quality kitesurfing company, uses a testimonial app to hear about their kites’ performance from their customers. They also list the testimonials they’ve received from other satisfied customers on the same app.<br />
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Offering potential customers testimonials and customer feedback can help influence their buying decisions.<br />
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ShortStack fangates their testimonial app to grow their fan base while accepting feedback from customers.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhafkVakUQf6bmhUsOd-6ITGVMM0VGuDbHskjwPZh7oCvfsKLIj-R6Fk8Vn3-UApt0RxBCoVPqUjCGza5p5rWyG3-Mv5Goiy07iTIB05haBKxcCtZgm1nT4e1hipzmV2Ar4B0pRxfzY_D8/s1600/a8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhafkVakUQf6bmhUsOd-6ITGVMM0VGuDbHskjwPZh7oCvfsKLIj-R6Fk8Vn3-UApt0RxBCoVPqUjCGza5p5rWyG3-Mv5Goiy07iTIB05haBKxcCtZgm1nT4e1hipzmV2Ar4B0pRxfzY_D8/s400/a8.jpg" width="363" /></a></div>
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Once fans “Like” ShortStack, they can give their suggestions for the platform.<br />
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<b>Over to You</b><br />
<br />
These are just a few ongoing ways you can <b>use Facebook apps to achieve your business goals</b>. Consider using the apps that best suit your needs. If you want to get started using Facebook apps, here is a comprehensive list on third-party platforms.<br />
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Many businesses are using apps every day to create stronger ties with customers and to increase the lines of communication.<br />
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What do you think? What apps have you tried? Is there one that you think every business should consider? Leave your questions and comments in the box below.<br />
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<span style="font-size: x-small;">author:Jim Belosic</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/6-ways-to-use-facebook-apps/</span><br />
<br />MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-44773507744039123062013-07-11T20:55:00.001+01:002013-07-11T20:59:04.236+01:00The Getting Started Guide to LinkedIn Advertising<img alt="linkedin superman" height="277" src="http://unbounce.com/photos/linkedin-superman.png" width="400" /><br />
If you are trying to reach other businesses and professionals, then Advertising on LinkedIn is one to try. Unlike Facebook, Twitter, and other social advertising platforms, LinkedIn has targeting options so specific that you’ll be able to increase conversions while decreasing costs. In this post, <b>we’re going to look at the essentials of creating a successful advertisement on LinkedIn.</b><br />
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<b><span style="font-size: large;">LinkedIn Advertising Plan Outline</span></b><br />
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Before we dive in to details, here is the quick outline of what you will need to execute a successful LinkedIn advertising campaign.<br />
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<ul>
<li><b>A LinkedIn account</b> to use LinkedIn advertising. While you don’t need a completed profile or company page if you are linking to your website in your ad, having both are good for your overall online presence.</li>
<li><b>A definition of your ideal customer</b> for ad targeting purposes.</li>
<li>A <b>landing page</b> customized for the product or service you are advertising targeted to your ideal customer.</li>
<li>An idea of <b>how you want your ad to look</b> by researching other ads on LinkedIn.</li>
<li><b>Strong headlines, descriptions, and images</b> for your LinkedIn ad variations.</li>
<li><b>Time to review your ad variations</b> to only use the ones with the best conversion rates.</li>
<li><b>Time to measure your results</b> to determine if LinkedIn ads are right for your business.</li>
</ul>
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Now, let’s go into specifics!<br />
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<b><span style="font-size: large;">1. Define Your Ideal Customer</span></b><br />
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Before you get started with any paid advertising campaign, you need to define your ideal customer. Otherwise, you won’t know who to target your ad to and might wind up spending more money than is necessary to convert with the right audience.<br />
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Try to be as specific as possible when defining your ideal customer. What type of company do they work for (technology, retail, restaurant, etc.)? what position are they in (manager, sales, executive, etc.)? Where are they located? and so on.<br />
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If you’re not sure about these details, take a look at your current client list and see if they are LinkedIn. Specifically, look at the bottom of company pages to find basic about information…<br />
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<img alt="linkedin company information" height="171" src="http://unbounce.com/photos/linkedin-company-information.png" width="400" /><br />
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Then look under the How You’re Connected area to find people from the company that you are connected with.<br />
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<img alt="linkedin company connections" src="http://unbounce.com/photos/linkedin-company-connections.png" /><br />
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You can then note job titles, skills, and other important details that might come in handy for your LinkedIn ad targeting.<br />
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<b><span style="font-size: large;">2. Create One (or More) Landing Pages</span></b><br />
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Once you’ve defined your ideal customer and determined what you want to advertise to them, <b>make sure you have created landing pages that sell those ideal customers and your advertised product or service</b>.<br />
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Some great landing pages to use in your LinkedIn advertising campaign include:<br />
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<ul>
<li>Pages for specific products or services with emphasis on how they can help your ideal customer.</li>
<li>Free trial offer pages for your product or service.</li>
<li>Squeeze pages to build your company’s mailing list by offering free content or discounts.</li>
</ul>
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If you need help with landing pages, be sure to refer to the huge collection of articles here with<a href="http://unbounce.com/landing-pages/" target="_blank"> landing page tips and landing page examples.</a><br />
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Also, if you sell products, you can look at my favorite landing page examples from Shopify. They have over 100 targeted landing pages for a wide variety of businesses including those selling services, construction equipment, and office supplies. Targeted landing pages can help increase conversion rates dramatically.<br />
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<b><span style="font-size: large;">3. Research Other LinkedIn Ads</span></b><br />
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If you need a little inspiration, you can find LinkedIn ads while browsing most parts of the site at the bottom of the right-hand sidebar.<br />
<img alt="linkedin ads sidebar" src="http://unbounce.com/photos/linkedin-ads-sidebar.png" /><br />
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These ads are shown to you based on information in your professional profile. When you are viewing your main LinkedIn newsfeed, keep scrolling down. As the page shows you older activity from your network, it will also refresh the ads so you can see more than just the first three that match your profile.<br />
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As you do this, note which headlines, descriptions, and images stand out most to you. You may even want to click through to see what landing pages the advertiser is using if the ads are similar to what you will be creating.<br />
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<b><span style="font-size: large;">4. Create Your LinkedIn Ad</span></b><br />
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Now that you have your ideal customer defined and your targeted landing pages created, you are ready to create your ad. To get started, go to<a href="https://www.linkedin.com/ads/" target="_blank"> LinkedIn Advertising</a>, sign in with your LinkedIn account, and start a new campaign.<br />
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<img alt="linkedin ad creation" src="http://unbounce.com/photos/linkedin-ad-creation.png" /><br />
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For each campaign, you can create up to 15 ad variations. This can help you test different headline, description, image, and landing page combinations to find the one that works best on your ideal customer. Note that all 15 variations will have the same targeting criteria – you will have to create a new campaign per different targeting profile.<br />
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When you put in your landing page, be sure to use UTM parameters to help identify traffic coming to your landing page from your LinkedIn ad. You can use Google’s <a href="https://support.google.com/analytics/answer/1033867?hl=en" target="_blank">URL builder</a> to easily create the correct URL structure to identify the ad traffic in your Google Analytics.<br />
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<b><span style="font-size: large;">5. Target Your Ad</span></b><br />
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Once you have entered your ad variations, you will then target your ad towards a specific audience. You can target your ad to be shown to people based on location, company industry and size, job title and seniority, school, skills, groups they belong to, gender, and age. As you narrow down your audience, you will be shown an estimate of the audience size.<br />
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<img alt="linkedin estimated target audience" src="http://unbounce.com/photos/linkedin-estimated-target-audience.png" /><br />
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Be sure to keep targeting your ad to as specific of an audience as possible. The goal isn’t to have a huge potential audience to click on it. The goal is to have a targeted audience who will not only click through, but also convert. This will keep your advertising costs low and conversions high.<br />
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<b><span style="font-size: large;">6. Set Your Budget</span></b><br />
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Next, you will set your budget. You can choose a CPC campaign (cost per click) or a CPM campaign (cost per 1,000 impressions).<br />
<img alt="linkedin ad budget" height="246" src="http://unbounce.com/photos/linkedin-ad-budget.png" width="400" /><br />
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If the goal is conversions, then you’ll most likely want to choose the CPC option. If the goal is increased visibility for your business, then you’ll most likely want to choose the CPM option.<br />
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<b><span style="font-size: large;">7. Focus on Successful Variations</span></b><br />
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If you created multiple variations of your ad, you can visit the LinkedIn ad analytics, click on your campaign, and see the impressions vs. click through rate for each of the variations.<br />
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<img alt="linkeidn analytics variations" height="201" src="http://unbounce.com/photos/linkeidn-analytics-variations-560.png" width="400" /><br />
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Here, you can toggle off the least successful variations so that your high converting ones are showed prominently. You can also edit each variation in order to keep testing different copy, images, and landing pages to find the combination that delivers the best results.<br />
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<b><span style="font-size: large;">9. Measure the Results</span></b><br />
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There are three ways to measure your LinkedIn ad campaign results. The first is by viewing your LinkedIn ad analytics to see the clicks by date range and by campaign.<br />
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<img alt="linkedin analytics" height="236" src="http://unbounce.com/photos/linkedin-analytics-560.png" width="400" /><br />
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If you used UTM parameters for Google Analytics, you can see more information about visitor behavior from the ad to your website by looking under Traffic Sources > Sources > Campaigns.<br />
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<img alt="google analytics linkedin ads" height="92" src="http://unbounce.com/photos/google-analytics-linkedin-ads.png" width="400" /><br />
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If you don’t use UTM parameters, you can look under Traffic Sources > Sources > Referrals to see traffic from the entire LinkedIn network.<br />
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<img alt="google analytics linkedin referral" height="247" src="http://unbounce.com/photos/google-analytics-linkedin-referral.png" width="400" /><br />
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Here, you can see the difference in traffic from your ad compared to other areas like your profile, company page, search results, groups, and other LinkedIn areas.<br />
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The combination should help you decide if your LinkedIn ads are giving you the results you need compared to other social advertising platforms as well as compared to other activity on LinkedIn.<br />
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Do you use LinkedIn advertising? What results have you seen? Please share in the comments!<br />
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<span style="font-size: x-small;">author: <a href="http://unbounce.com/author/kristi-hines/" target="_blank">Kristi Hines</a></span><br />
<span style="font-size: x-small;">http://unbounce.com/social-media/guide-to-linkedin-advertising/</span><br />
<br />MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-43714220366341612512013-07-06T13:49:00.000+01:002013-07-06T13:49:30.727+01:00Best motivational video ever<iframe allowfullscreen="" frameborder="0" height="248" src="//www.youtube.com/embed/_pEBz6PzF50" width="440"></iframe><br />
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You Want Something- Go Get It! Period!!MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-76121426199663854902013-07-04T21:29:00.000+01:002013-07-04T21:29:00.765+01:00How to Choose the Right Type of Facebook ContestAre you thinking of launching a Facebook contest or giveaway?<br />
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Is your goal focused on recruiting new fans? Collecting qualified emails? Engaging your existing fan base?<br />
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How can you be <b>sure the type of contest you choose fits your Page and your goals</b>?<br />
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Choosing the right type of contest to run on Facebook can be a challenge.<br />
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To help you decide what will work best for your goals, here are <b>six types of contests</b> you can run on Facebook.<br />
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<b><span style="font-size: large;">#1: Sweepstakes Campaigns</span></b><br />
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A sweepstakes is a great vehicle for collecting email addresses from existing or new fans.<br />
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Participants enter and a winner is chosen by a random draw on a specified date.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp37KSDJgUkDXrdYKdXqQFyof5nfiCKQy7ckdhxRKyQIrKfGsYSktlDAY4QBn3A899mwk7xGgZm2aY4LINoH7EtYIY1HAGXCE3m1o2NhVe6mFEdBufbVFSQ0ieVOP3-34cW6tlBceDFd0/s491/f1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp37KSDJgUkDXrdYKdXqQFyof5nfiCKQy7ckdhxRKyQIrKfGsYSktlDAY4QBn3A899mwk7xGgZm2aY4LINoH7EtYIY1HAGXCE3m1o2NhVe6mFEdBufbVFSQ0ieVOP3-34cW6tlBceDFd0/s400/f1.jpg" width="400" /></a></div>
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A sweepstakes campaign shows your participating friends and provides various sharing features.<br />
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Sweepstakes are the contest of choice if you want to <b>maximize the number of participants without spending a lot of time on the effort.</b> But it has its drawbacks. Here’s what you need to know:<br />
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<i>The pros</i>: Sweepstakes are easy for the Page admin to set up and easy for participants to use. An excellent choice to <b>engage your existing fan base and recruit new fans</b>. The entry process is generally fast, which helps you to convert a higher percentage of participants and <b>get more fans through the process quickly</b>.<br />
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<i>The cons</i>: The user experience is a non-event. And they aren’t always as fun as some other promotion formats, so your participants’ experiences may not make an impression for your brand. A sweepstakes contest is not good for leveraging viral reach through share, invite buttons and any other of Facebook’s automatic sharing options.<br />
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If you want your participants to remember you next year, this is not the contest for you!<br />
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<b><span style="font-size: large;">#2: Instant-Win Contests</span></b><br />
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Instant-win contests are an excellent choice for recruiting new fans and they <b>engage your existing fan base.</b><br />
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Instant-win contests are almost as simple as a sweepstakes, except the contest works like a slot machine. So users know immediately whether they’ve won or lost, and are encouraged to return for another chance.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-H8eYh-YK9728Fczta07vkSh1tuC5tU9MIW_t-JBUb6j1I8UzkZSM0lXO8aRbwNR0tuOquzSUneKBed73FnM37nFvoRXvyYFP5O7op3BQg85HKHGhUUcT39UzhBxb5n3dtUEjOB-rVd8/s490/f2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="347" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-H8eYh-YK9728Fczta07vkSh1tuC5tU9MIW_t-JBUb6j1I8UzkZSM0lXO8aRbwNR0tuOquzSUneKBed73FnM37nFvoRXvyYFP5O7op3BQg85HKHGhUUcT39UzhBxb5n3dtUEjOB-rVd8/s400/f2.jpg" width="400" /></a></div>
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An instant-win contest where you can see the latest winners.<br />
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Due to the fast-paced user experience, you’ll <b>convert new fans more quickly</b>. This promotion format is a little more fun than the sweepstakes, so it’s slightly more memorable and may leave a lasting impression for your brand.<br />
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<i>The pros</i>: Instant-win contests are easy for the Page admin to set up and easy for participants to use. This format is a good choice for maximizing the number of participants without your team spending a lot of time and effort on management. The user experience will likely be more memorable than the sweepstakes, as participants will not have to wait to know if they have the winning ticket!<br />
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<i>The cons</i>: The instant-win contest still doesn’t cut it as the ultimate brand awareness tool. Given the nature of the contest, you’ll probably not experience high virality through share, invite buttons and other Facebook automatic sharing options.<br />
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<b>Choose one of the more “fun” contest options</b> below if you want a contest to help you <b>create brand awareness.</b><br />
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<b><span style="font-size: large;">#3: Photo Contest</span></b><br />
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You’ve got a hot product, and your fans can’t wait to share what they’re doing with it! If you’re looking to <b>engage and reward your existing fan base</b> while driving up interactions on your Page, look no further: Facebook loves photo contests!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcP8XqDEzF7DZYYMYTasY7wNLUO3M3ZTEXl5RCmJ2GVrnRC8iui3_ZAg7_Nyavp_ZZgEa4y1M8bz6AvG5rKIAWcJD5L84ftahaehJfOLd0Ci2lSI-yFB17g9AgOJzgJYgZSNC71iZuJXc/s436/f3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="288" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcP8XqDEzF7DZYYMYTasY7wNLUO3M3ZTEXl5RCmJ2GVrnRC8iui3_ZAg7_Nyavp_ZZgEa4y1M8bz6AvG5rKIAWcJD5L84ftahaehJfOLd0Ci2lSI-yFB17g9AgOJzgJYgZSNC71iZuJXc/s400/f3.jpg" width="400" /></a></div>
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Facebook frictionless sharing will share each participant’s vote on their timeline and on their friends’ ticker and newsfeed. Make sure your contest has frictionless sharing built in.<br />
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As votes play a role in the selection of the winners, some people will try to game the system. Be sure to choose an <b>app that has built-in fraud protection and moderation</b>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX_ZA7cWf-63U5smo7MH-J0aqfAmEaMHi-YSUAD4FDlWHRkvVBJVZ3DQYHelPDuAC-GUAy0DRStRirMY0pewnQD-8pbb7Aby5lpZzLhKiv1yVq-vmWidltGNkk8MxIMU2iL6xlySvviXg/s490/f4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX_ZA7cWf-63U5smo7MH-J0aqfAmEaMHi-YSUAD4FDlWHRkvVBJVZ3DQYHelPDuAC-GUAy0DRStRirMY0pewnQD-8pbb7Aby5lpZzLhKiv1yVq-vmWidltGNkk8MxIMU2iL6xlySvviXg/s400/f4.jpg" width="400" /></a></div>
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Here's an example of a photo contest.<br />
In the image above, the MV Agusta Brutale Page allows fans to showcase their bikes through a photo contest.<br />
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<i>The pros</i>: Photo contests are relatively easy for Page admins to set up. An excellent choice to <b>engage your existing fans</b> who must take an active role in the game by submitting their entry and/or voting for others. Fans will remember their experience more than with a contest that does not make them part of the process. Every vote a photo receives will contribute to your Page’s viral reach as the vote is shared on the voter’s timeline, ticker and newsfeed.<br />
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<i>The cons</i>: While fans love photo contests, the necessary effort required to enter may inhibit participation of existing and new fans. Poor fan recruitment also means poor email collection. If your goal is to collect a lot of qualified emails, stay away from the photo contest.<br />
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Managing a photo contest will require more time and attention than other promotion formats. You’ll have to <b>monitor the game closely,</b> which means you’ll have to spend much more time on the contest than on a simple sweepstakes or instant-win campaign.<br />
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<b><span style="font-size: large;">#4: Let Your Fans Vote</span></b><br />
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Fan vote is the win-win contest for engaging your fan base. You’ll <b>get helpful insights from your customers</b> on your newest product or idea, and your fans get to participate in creating their next purchase.<br />
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Simply <b>provide some examples of your next product model,</b> color or menu item, and let your fans <b>choose which one they like best!</b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ5Zdt4CYW1LUqKb1wP2r-hYXrpcQu33cQ_7d6W2BARlH6fG5n1pgeqEF4sQLFjAtjv472UIyfig7L4TCO5niC7RUNDUc5BJ5A7mwAm6rTTwLdLLrEYDL_QxpOteeP-Vu775EnsmG48gA/s495/f5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ5Zdt4CYW1LUqKb1wP2r-hYXrpcQu33cQ_7d6W2BARlH6fG5n1pgeqEF4sQLFjAtjv472UIyfig7L4TCO5niC7RUNDUc5BJ5A7mwAm6rTTwLdLLrEYDL_QxpOteeP-Vu775EnsmG48gA/s400/f5.jpg" width="400" /></a></div>
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A fan vote can also be just for fun: this fan vote contest lets you choose your favorite president during the 2012 presidential election.<br />
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While not as time-consuming as photo contests, fan vote contests come with the same great viral reach opportunity. Every vote will generate a story on Facebook.<br />
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<i>The pros</i>: Fan vote contests are easy for Page admins to set up and manage. This type of promotion is easy for fans to participate in, requiring just one vote to participate. An excellent choice to engage your existing fan base. Fans who participate are generally interested in the outcome and will remember their experience. Every vote will contribute to your Open Graph viral reach.<br />
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<i>The cons</i>: Fan votes offer poor fan recruitment as there is usually nothing to win, but this can be improved by integrating a sweepstakes among your voters.<br />
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<b><span style="font-size: large;">#5: Quiz Your Audience</span></b><br />
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So far we’ve drawn a line between engaging your fans and recruiting new ones. A quiz does both.<br />
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Though quizzes generally don’t have the same draw as a photo or fan vote contest, they can <b>offer a fun experience to the fans you already have</b>. To drive up participation, you may need to <b>offer a mixture</b> of prizes to random participants and your highest scorers.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqijE6fqgUFO9Ce0PIf1OU4GSaDpDQ9GomVHTPautafI8311JXu40czhu3IU6TcVoNFarQLaPRfE_NpJHiCD1_aRQUGTyKDYTF4g0_LfrfqQrEQJMJe6VSce47pbYDyuEzlU2lckzhBN4/s494/f6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="232" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqijE6fqgUFO9Ce0PIf1OU4GSaDpDQ9GomVHTPautafI8311JXu40czhu3IU6TcVoNFarQLaPRfE_NpJHiCD1_aRQUGTyKDYTF4g0_LfrfqQrEQJMJe6VSce47pbYDyuEzlU2lckzhBN4/s400/f6.jpg" width="400" /></a></div>
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An example of a quiz to find out if you’re a Facebook marketing expert.<br />
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<i>The pros</i>: Quizzes are excellent for recruiting new fans (for popular organizations or themes) and engaging your existing fan base. The format offers a positive and memorable user experience and promotes viral reach through Facebook sharing options as participants share their score and challenge their friends.<br />
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<i>The cons</i>: Quizzes are time-consuming for the Page admin, as they have to write the copy for questions and answers as well as find one visual per question. Quizzes also require more work for setup. Because participants are asked to invest a few minutes of their time to answer questions, participation may suffer.<br />
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<b><span style="font-size: large;">#6: Take a Personality Test</span></b><br />
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Personality tests are another popular contest for <b>fan engagement.</b><br />
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Brands can <b>create personality profiles</b> that reflect facets of their products and services and fans who take the quiz are given a brand-related personality profile based on their answers.<br />
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Participants and their friends love to discover and share each other’s profiles, so you can rack one up for viral reach.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUG5l8Q-snXKRhaSWCtCZ-QTc3-dp13bixglR8NlAixQXfR_eAjgXriTTJZM2ro12Q_rYosa-OG87Dy56BLNYg3mcYsYlehbaL0nxaddE2HC0E6ZVGo0mMJ7W1_xM_ttunUONoVngmYbg/s492/f7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="367" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUG5l8Q-snXKRhaSWCtCZ-QTc3-dp13bixglR8NlAixQXfR_eAjgXriTTJZM2ro12Q_rYosa-OG87Dy56BLNYg3mcYsYlehbaL0nxaddE2HC0E6ZVGo0mMJ7W1_xM_ttunUONoVngmYbg/s400/f7.jpg" width="400" /></a></div>
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A personality test to discover which kind of Facebook marketer you are.<br />
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<b>The pros</b>: Personality tests work well for recruiting new fans and engaging your existing fan base. The format gives each user a positive and memorable user experience. Viral reach is extended through Facebook sharing options as participants share their personality and invite their friends to participate. With a little creativity, this type of contest can be a really fun experience for your fans.<br />
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<b>The cons</b>: As with a quiz, a personality test will be more time-consuming for an admin as they will have to write the copy for the questions, answers and profiles, as well as find one visual per question. This format also asks participants to invest a few minutes of their time to answer questions so participation may suffer; presenting a creative and/or fun test will be key to getting a good conversion rate.<br />
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Don’t approach this type of contest unless you have time to <b>draft creative profiles and questions to associate with them.</b><br />
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<b><span style="font-size: large;">Use the Contest That Best Suits Your Needs</span></b><br />
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Facebook contests are a great way to <b>engage your existing fan base and recruit new fans.</b> The contest you choose should depend on the experience you want to give and the goal you’re trying to achieve.<br />
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People who don’t know you well will be more likely to respond to something quick and easy. So when it comes to recruiting new fans, the simpler the contest process the better. The less effort required for people to enter, the bigger the number of participants you’ll have. <b>Aim for a sweepstakes or an instant win.</b><br />
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<b>Think about the experience your contest participants will have</b> and what they will respond best to. When it comes to offering a “fun” experience, contests such as a quiz or personality test are much better options than a sweepstakes or instant win that offer hardly any experience at all.<br />
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What do you think? What is your experience with Facebook contests? What contest type do you love or dislike? Let us know in the comments section below!<br />
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<span style="font-size: x-small;">author: Emeric Ernoult</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/how-to-choose-the-right-type-of-facebook-contest/</span>MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-57468229557272992562013-06-30T22:20:00.000+01:002013-06-30T22:20:22.434+01:00How to Use Google+ to Expand Your Business InfluenceAre you looking to tap into the power of Google+?<br />
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Is your business leveraging all that Google+ has to offer?<br />
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Have you created a personal profile or business page on Google+, but want more influence?<br />
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<b><span style="font-size: large;">Why Google+?</span></b><br />
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According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users. With that jump in numbers, it’s clear that now is the time to <b>use Google+ to promote your brand.</b><br />
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Here’s an updated guide on all of the things you need to <b>take advantage of Google+ to gain more exposure for your content and your business.</b><br />
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<b><span style="font-size: large;">#1: Claim Authorship With Your Personal Google+ Profile</span></b><br />
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Google uses Authorship to create a visual tie between you and the content you publish. The enhanced search result listings help readers identify your content at a glance and help you <b>build authority and influence</b>.<br />
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There are two ways you can claim your Google+ Authorship.<br />
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You can either register an email from the domain that you contribute to (you@socialmediaexaminer.com, for example) or you can link your content with your Google+ profile. If you contribute to multiple blogs, I suggest the latter.<br />
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Here’s how:<br />
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<ul>
<li>First, in the author bio of each of your blog posts, <b>include a link to your Google+ profile</b> with a <i>?rel=author tag</i> attached to the end of it. It should look like this: <i>https://plus.google.com/118321989430962111396?rel=author</i></li>
<li>Next, go to the Contributor to section on the About tab of your Google+ profile and <b>add a link to your author page for each blog that you contribute to.</b></li>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvhCTr9Raej9I-ujRub5DYmiGhyphenhyphen1XBTIxDzLkEugyo5MNYD95cIKrsq0u74REe5EK6DuFublfXaqg85366X_9WL_9wuGT8zrLH0Y-Jtb8eQZA7c-kfv95_e5_e3OQZIT87n4CEEq4x6Qs/s498/g1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="175" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvhCTr9Raej9I-ujRub5DYmiGhyphenhyphen1XBTIxDzLkEugyo5MNYD95cIKrsq0u74REe5EK6DuFublfXaqg85366X_9WL_9wuGT8zrLH0Y-Jtb8eQZA7c-kfv95_e5_e3OQZIT87n4CEEq4x6Qs/s400/g1.jpg" width="400" /></a></div>
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Add contributor links on Google+ personal profiles.<br />
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When you’ve claimed your Authorship, your Google+ profile photo will automatically show up next to each of your posts in search results.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhqgtqBhAVIGfkScwwPHGNGASqjcuPDIPQVJSO-QWV5oygMeAf5RhTlCvgQU8uCAZqh00xyrFiTTqN0nRfu9xMfxOGNb6HSI6AiXSeFyuJgXsM1Vhdjq0b1HTl2fafJ16rDCpEDRBTBxo/s486/g2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhqgtqBhAVIGfkScwwPHGNGASqjcuPDIPQVJSO-QWV5oygMeAf5RhTlCvgQU8uCAZqh00xyrFiTTqN0nRfu9xMfxOGNb6HSI6AiXSeFyuJgXsM1Vhdjq0b1HTl2fafJ16rDCpEDRBTBxo/s400/g2.jpg" width="400" /></a></div>
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An example of how content looks in search results with Google+ Authorship.<br />
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As an added bonus, you can look under the <b>Labs section of Google Webmaster Tools</b> to see analytics for all of the posts that are<b> linked to you </b>via Google+ Authorship, including posts that aren’t published on your own website. This is especially helpful for writers who contribute to multiple blogs.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuDM1eYxJ2KMU-YaAYBeAz4BU9_Yxnmvh8hw1um_8QoEumnuVSblPWTyvyNzB-8tywfSZj8ndLqDz5u-f6fPd73wKu8cwFBUUDU8NCbv9q_Zsdf1hYZUuabZajnJ9yIMoDizXrXmvtnq8/s533/g3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuDM1eYxJ2KMU-YaAYBeAz4BU9_Yxnmvh8hw1um_8QoEumnuVSblPWTyvyNzB-8tywfSZj8ndLqDz5u-f6fPd73wKu8cwFBUUDU8NCbv9q_Zsdf1hYZUuabZajnJ9yIMoDizXrXmvtnq8/s400/g3.jpg" width="400" /></a></div>
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Viewing analytics for all your Google+ Authorship-claimed posts in Google Webmaster Tools.<br />
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Google has hinted that they are working on a system to rank content based on the influence of the author and it’s presumable that one of the ways they will do this is through the use of Google+ Authorship.<br />
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Claiming your Google+ Authorship will <b>enhance your visibility in search results, create more authority for your content</b> and provide valuable insights into which content receives the most attention from readers.<br />
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<b><span style="font-size: large;">#2: Make a Direct Connection Between Your Business Website and Your Google+ Page</span></b><br />
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The Google+ badge allows you to link your Google+ page to your website. Using the badge will help you increase your Google+ audience from your website and from within search results.<br />
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Install a Google+ badge on your website to let readers follow you on Google+ without leaving your site.<br />
<img alt="badge" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/06/kh-google-plus-badge.png" /><br />
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Social Media Examiner’s Google+ badge in the sidebar.<br />
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When you add the Google+ badge for pages to your site, an active Follow widget will show up next to your listing in search results.<br />
<img alt="page in search results" height="136" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/06/kh-google-plus-page-in-search-results.png" width="400" /><br />
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Google+ page display in search results.<br />
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You can also <b>use the Direct Connect option to link your Google+ page </b>to your website without using the official Follow badge or button. This is simply one line of code that is added to the <em>head</em> element of your website. This code can be found further down on the Google+ badge page.<br />
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Much like Authorship for Google+ profiles, this piece of Direct Connect code will help establish your blog as a publisher by tying it to your Google+ page with a rel=“publisher” tag.<br />
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<img alt="direct connect" height="118" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/06/kh-google-plus-page-direct-connect.png" width="400" /><br />
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Direct Connect your Google+ page to your website.<br />
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Once you connect your website to your Google+ page, the latest status update (and timestamp) will show up in search results. <b>Ensure the best first impression to visitors</b> who may come across your Google+ page in search results and keep your page posts up to date.<br />
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Use the connection between your website and your Google+ page to <b>increase your followers</b> and <b>establish your business as a source of quality, authoritative content.</b><br />
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<b><span style="font-size: large;">#3: Start Using Hashtags</span></b><br />
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Hashtags are a useful tactic to get added exposure to users beyond your followers and Google+ has recognized them for a long time.<br />
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But now they are prominently displayed next to every update.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpJr4KAKww8Jtw9Kl0cMbkuLNW5v4bP3z18v1nZUlrFx5xgyDrE0g43KQk5NNTY1DXk-u_GOSzUka7qAFm_Po6LGd_aNtV74OpV-TE8BJrYJRr_diiMi0yM5sl-qAPr67O3T-wC0FtdL4/s286/g7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpJr4KAKww8Jtw9Kl0cMbkuLNW5v4bP3z18v1nZUlrFx5xgyDrE0g43KQk5NNTY1DXk-u_GOSzUka7qAFm_Po6LGd_aNtV74OpV-TE8BJrYJRr_diiMi0yM5sl-qAPr67O3T-wC0FtdL4/s400/g7.jpg" width="400" /></a></div>
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Hashtags on Google+ updates.<br />
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If you don’t voluntarily place hashtags in your updates, Google+ will sometimes suggest hashtags for you. Be sure that what it chooses is in line with the topic of your update.<br />
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<b><span style="font-size: large;">#4: Express Yourself With Bigger, Better Cover Photos</span></b><br />
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If you’ve visited your profile or page recently, you’ve likely gotten the message that Google+ cover photos are now bigger. <b>Take advantage of this great visual branding opportunity</b> and upload an impressive design that is 2120 pixels wide by 1192 pixels high.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXsWiZg0SZBc1H-6d_5KJk8U6uBHZQSO-IsOHqYZQPD_HlTzDNa9FOy8-2RupNpzlf6-rQmQZ1QttzNyG_UyQV7POEETDS_YYH5uMxsMZesWnaPt5dtGG7qim7uRyEu9gvzWq13WJyAKE/s487/g8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXsWiZg0SZBc1H-6d_5KJk8U6uBHZQSO-IsOHqYZQPD_HlTzDNa9FOy8-2RupNpzlf6-rQmQZ1QttzNyG_UyQV7POEETDS_YYH5uMxsMZesWnaPt5dtGG7qim7uRyEu9gvzWq13WJyAKE/s400/g8.jpg" width="400" /></a></div>
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Social Media Examiner’s cover photo.<br />
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You can use your cover photo to <b>showcase your new products, express your brand’s image</b>, share your physical location, show what your average customer looks like and advertise your next major event. With a good photographer or graphics team, the possibilities are endless.<br />
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<b><span style="font-size: large;">#5: Use Google+ as Your Business Page</span></b><br />
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Boost followers and exposure on Google+ for your business page instead of your personal profile when you <b>interact with others on Google+ as your page</b>. To make the switch from your personal profile to your page, click the dropdown arrow next to your picture at the top right of your Google+ screen; your page will be listed under your active profile. Simply <b>click on your page</b> and you’re ready to go.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhknXTaWHdsrNCSvPV6WMOCmPwSAKkYBt2GK4Mt4cTSSDjsbZsEhCmLBBrwuUsdxLj_FX_ZUgwVifchyHY1Wst4PZjcgY8GmHGHOX6Z3WGfTsfqwxAPkiL37TRwMmAs8SxuXhPlWIwY5qE/s399/g9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhknXTaWHdsrNCSvPV6WMOCmPwSAKkYBt2GK4Mt4cTSSDjsbZsEhCmLBBrwuUsdxLj_FX_ZUgwVifchyHY1Wst4PZjcgY8GmHGHOX6Z3WGfTsfqwxAPkiL37TRwMmAs8SxuXhPlWIwY5qE/s400/g9.jpg" width="316" /></a></div>
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Select your Google+ page to use it throughout the network.<br />
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Now, you should see the photo for your page at the top of your Google+ display.<br />
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Similar to how you can use your Facebook Page to like and comment on other Facebook Pages, you can <b>use your Google+ page to +1 and comment on other Google+ pages.</b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0aOF1FOB5m49es8GU_K0vTS94oDzHh_e10lN31TNYUq0_RNHlXGN9__R0rM8dAryYAM-txDszagiZngTY1ZHPF6b5DQtApwQhZpDRxB74aoCqT2BfAJm3PHv7yf2E-5f2Sx60XIjbMJA/s542/g10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0aOF1FOB5m49es8GU_K0vTS94oDzHh_e10lN31TNYUq0_RNHlXGN9__R0rM8dAryYAM-txDszagiZngTY1ZHPF6b5DQtApwQhZpDRxB74aoCqT2BfAJm3PHv7yf2E-5f2Sx60XIjbMJA/s400/g10.jpg" width="296" /></a></div>
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A Google+ page’s comment on another Google+ page.<br />
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Use your Google+ page when you<b> interact with people in Google+ communities </b>and to<b> interact with the people (personal profiles) </b>who are following your page and people who share public updates, regardless of whether they are following you.<br />
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Find the most active Google+ pages, public personal profiles and communities to start interacting with and you will gain more exposure for your Google+ page and your business.<br />
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<b><span style="font-size: large;">#6: Host Google+ Hangouts</span></b><br />
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If your business isn’t ready to invest in webinar or online meeting software, Google+ hangouts can be a great, free alternative. While you can only have 10 participants actively on video, you can <b>stream the video to an unlimited number of viewers</b> using YouTube, making it much like a webinar.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTmMr-84Lj1Ut1eINcwXPwQZrwftV2ArD4HTfIdngIhcHHpA2-jXV9oAHFMe7hHDFjCkyMGGOWb8t-uSQxXVlaOji_qnGWecSX9RYejEwulmCE501m4sQMh6U4sR-7lQtly8a0KOnrGcQ/s491/g11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTmMr-84Lj1Ut1eINcwXPwQZrwftV2ArD4HTfIdngIhcHHpA2-jXV9oAHFMe7hHDFjCkyMGGOWb8t-uSQxXVlaOji_qnGWecSX9RYejEwulmCE501m4sQMh6U4sR-7lQtly8a0KOnrGcQ/s320/g11.jpg" width="320" /></a></div>
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Google+ hangout with multiple panelists.<br />
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You can use Google+ hangouts for a variety of things including interviews, panel discussions, live webinars (with screen-sharing), private meetings and just about anything else you can think of. Best of all, you can <b>keep the recordings to add to your YouTube channel,</b> boosting your video content.<br />
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Head over to the Google+ hangouts page to see all of the live hangouts happening right now. You might find some open invite hangouts that you can jump into to<b> get to know your audience better</b> or you can create an open hangout party in hopes that some members of your Google+ audience are online and want to chat.<br />
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<b><span style="font-size: large;">#7: Join and Create Communities</span></b><br />
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Google+ has a large variety of communities to choose from, similar to the selection you might find on Facebook or LinkedIn. If you can’t find the right community for your business, you can create it using your personal profile or your page.<br />
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A selection of Google+ communities formed around social media.<br />
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Like many other social network groups, Google+ communities attract spam but Google+ has the best spam management system in terms of catching spam and holding it for approval by the moderator instead of making it public. Moderators can also <b>quickly remove and ban users who repeatedly spam.</b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbu9sh8AC1oyqbJ3uEamvyy1tqQNJBLGuEVOfmMERi9OKWoYJExMxzrK0GTBsaQz5y9hXLI0M1LADJfJ_b0nv3Y_7Kw5BQSJk9Od5iI80tb7pEzaoL5SLSAAO1HGsQBnYDydBq2OjS5Ac/s271/g13.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="383" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbu9sh8AC1oyqbJ3uEamvyy1tqQNJBLGuEVOfmMERi9OKWoYJExMxzrK0GTBsaQz5y9hXLI0M1LADJfJ_b0nv3Y_7Kw5BQSJk9Od5iI80tb7pEzaoL5SLSAAO1HGsQBnYDydBq2OjS5Ac/s400/g13.jpg" width="400" /></a></div>
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Google+ community spam notice.<br />
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If you want to <b>circumvent spam</b> in your own conversations, <b>create your community as private</b> and<b> invite people of your own choosing</b>. Alternatively, you can set your community as public and moderate all requests to join the community.<br />
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<b><span style="font-size: large;">#8: Get Local</span></b><br />
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Google+ has replaced Google Places and customers who are on Google+ leave reviews on your local Google+ places page regardless of whether you are active there.<br />
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Why Is Google+ so important for local businesses?<br />
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First of all, search results now show the reviews, additional details and photos on your Google+ local places page.<br />
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Google+ places page in search results.<br />
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Next, Google+ local users receive prompts to review your business if they search for it on Google.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpJCKh2Mc41AWbW03fDTepp7ugg6Er3h6gi8l8f9NwpGsVshfKp4br3rfcPPfJ1owZOc27xHlLneFYjlsDmMJx269GLVPFN5aVUDM7jHXggXPtUxg84j2BNPpyR4pe5qlmDfXBLreLyqQ/s488/g15.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpJCKh2Mc41AWbW03fDTepp7ugg6Er3h6gi8l8f9NwpGsVshfKp4br3rfcPPfJ1owZOc27xHlLneFYjlsDmMJx269GLVPFN5aVUDM7jHXggXPtUxg84j2BNPpyR4pe5qlmDfXBLreLyqQ/s400/g15.jpg" width="400" /></a></div>
<br />
Suggestions for places to review on Google+ from a user’s search history.<br />
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Last but not least, Google+ is looking to become an even bigger resource for local through their mobile app for iOS and Android.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaNcrsEUjrp6MrNzfF6E4iJew4IK3GwuKf9op5f1ZVD80dWSCDzZ7LUrNgo5oE2Vp0ZW0fdzFgwkvGeFLahbhQtnoHxytrmeHryesQ2ZZOGT2aw9fmTiaGCI5blSSL-nOg7GfsIZIz0Uk/s488/g16.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaNcrsEUjrp6MrNzfF6E4iJew4IK3GwuKf9op5f1ZVD80dWSCDzZ7LUrNgo5oE2Vp0ZW0fdzFgwkvGeFLahbhQtnoHxytrmeHryesQ2ZZOGT2aw9fmTiaGCI5blSSL-nOg7GfsIZIz0Uk/s400/g16.jpg" width="273" /></a></div>
<br />
The main screen of the Google+ local app.<br />
<br />
If you don’t have a Google+ local places page or haven’t claimed yours yet, you can start by going to Create a Page, select Local Business or Place and enter your phone number. Google+ will connect you with your page if it already exists or prompt you to create one.<br />
<br />
<b><span style="font-size: large;">Your Turn</span></b><br />
<br />
From claiming Authorship to participating in communities, these Google+ features can do a lot to help you <b>establish authority, increase visibility and grow an audience.</b><br />
<br />
What do you think? Have you used any of these features? What Google+ features do you find most beneficial for your business? Please share in the comments!<br />
<br />
<br />
<span style="font-size: x-small;">author: Kristi Hines</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/google-plus-for-business/</span>MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com2tag:blogger.com,1999:blog-8070393937612384368.post-40916194934041952762013-06-27T22:24:00.000+01:002013-06-27T22:24:05.573+01:00How to Drive More Facebook Traffic to Your WebsiteAre you using Facebook ads to drive traffic to your website?<br />
<br />
Did you know that when people share your website content on Facebook, you can turn that <b>shared content into a Facebook ad?</b><br />
<br />
You can do that with Domain Sponsored Stories.<br />
<br />
Domain Sponsored Stories are inexpensive and easy to run, and you don’t need a Facebook Page to start a campaign.<br />
<br />
In this blog post, you’ll learn what <b>Domain Sponsored Stories</b> are and how you can create your own today.<br />
<br />
<b><span style="font-size: large;">What Are Domain Sponsored Stories?</span></b><br />
<b><span style="font-size: large;"><br /></span></b>
A domain is a website that you control.<br />
<br />
A Sponsored Story is a Facebook ad that promotes the action performed by a Page or user’s friend, follower or fan.<br />
<br />
A Domain Sponsored Story, then, is a Facebook ad that will promote a Facebook user’s interaction with a website that is under your control.<br />
<br />
<b><span style="font-size: large;">What Do Domain Sponsored Stories Look Like?</span></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkpHRo-CAwP-zmVDth0VfEOvuG_AeKxDE7WesflMAJWdyxuQe02xTgdvbh5yVBIBdf-TUXdlfyM298A3ofukTLlMRadKCMxEe3dmBxQg6-a0ALDSsleCVcyn4lGHB-RhYGO_Cw-uBrJX8/s491/p1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="201" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkpHRo-CAwP-zmVDth0VfEOvuG_AeKxDE7WesflMAJWdyxuQe02xTgdvbh5yVBIBdf-TUXdlfyM298A3ofukTLlMRadKCMxEe3dmBxQg6-a0ALDSsleCVcyn4lGHB-RhYGO_Cw-uBrJX8/s400/p1.jpg" width="400" /></a></div>
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As you can see, the only difference between this Domain Sponsored Story and a typical post is the “Sponsored” tag at the end.<br />
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<b><span style="font-size: large;">Why Create a Domain Sponsored Story?</span></b><br />
Domain Sponsored Stories are low-maintenance ad units and you can run<br />
them in the background to constantly drive traffic to your website. Here are a few reasons to use them:<br />
<br />
<br />
<ul>
<li>Increase the reach of your blog posts.</li>
<li>Increase traffic to product Pages and impact revenues.</li>
<li>Reach users who missed content the first time. Hopefully you understand why you should promote your Page content to reach fans who may have missed it the first time. Only half of your fans are on Facebook every day and even then, they’re active during a small window. The same holds true for users catching their friends’ content. <b>Promote a user’s interaction with your website</b> and more of their connections are likely to see it.</li>
</ul>
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<b><span style="font-size: large;">Privacy Clarification</span></b><br />
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Advertising through Domain Sponsored Stories does not override your privacy settings.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR-UgmR4qQBQKlLoKnLgzscllCRBIiEowEH_g0n4NxY_K0_PXpcnyjpHY7ffYu3qXze_zvUb4O8D_lm1ozq4WyatfMEDHO-8eWAgMqiRv-Cu8vpkVogdCQv0FRps2uwlKBBlKuRHApRGM/s492/p2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="203" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR-UgmR4qQBQKlLoKnLgzscllCRBIiEowEH_g0n4NxY_K0_PXpcnyjpHY7ffYu3qXze_zvUb4O8D_lm1ozq4WyatfMEDHO-8eWAgMqiRv-Cu8vpkVogdCQv0FRps2uwlKBBlKuRHApRGM/s400/p2.jpg" width="400" /></a></div>
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<br />
If you share a post from ABC.com and that share is turned into an ad, only the people who were already eligible to see the original share will see it in an ad.<br />
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<b><span style="font-size: large;">The Limitations of Domain Sponsored Stories</span></b><br />
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<br />
<ul>
<li>Someone may share a post using an unflattering comment. You may spend money to help promote that post because you cannot choose which share to promote or not promote.</li>
<li>If you have a low-traffic website that gets very few shares, Facebook has little share activity to turn into ads. Whether you reach your daily budget or not is partially dependent upon the volume of daily share activity from your website. You need users who are already sharing your website content.</li>
<li>Domain Sponsored Story ads do not lead to increased Page likes. Depending on what’s shared, they may not lead to sales or conversions. They only lead to increased website traffic.</li>
</ul>
<br />
You’ll need to <b>determine whether the benefits of Domain Sponsored Stories outweigh the limitations</b>. As someone who owns a website that turns traffic into revenue, I find them extremely useful.<br />
<br />
<b><span style="font-size: large;">Results of Domain Sponsored Stories</span></b><br />
<br />
Back in November, Brendan Irvine-Broque shared how PageLever used a Domain Sponsored Story to get nearly a 10% CTR. That means that one of every 10 users who saw the ad clicked on it. That’s insane!<br />
<br />
How did it work?<br />
<br />
<br />
<ul>
<li>PageLever started a Domain Sponsored Story campaign.</li>
<li>They wrote a controversial blog post called Fact Check: Why Mark Cuban is wrong about Facebook.</li>
<li>Sean Parker, who had 540,000 followers at the time, shared that blog post on Facebook.</li>
<li>Parker’s share was turned into a Domain Sponsored Story ad that surfaced to his friends and followers.</li>
</ul>
<br />
The trick, of course, is to get an influencer like Sean Parker to share your content. That’s not always possible, but when it happens, the share can make your promotion infinitely more effective.<br />
<br />
<b><span style="font-size: large;"><i>Create Your Own Domain Sponsored Story</i></span></b><br />
<br />
<b><span style="font-size: large;">#1: Claim Your Domain</span></b><br />
<br />
From your Insights Dashboard, click the green Insights for your Website button at the top right.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIVpgd9G_2rixoZLszKbSo0BDjJMckKqymttWNJ7B7SkXcujIAyEWAx4_tcCuWIKeAEnQ92_GPSCsxLjPY-Ts_4lgs7-sVJ8vvYg1n5T6lNgDvWbrcOrXKtai7tauTEhMxaykuXiVZ6u8/s494/p3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIVpgd9G_2rixoZLszKbSo0BDjJMckKqymttWNJ7B7SkXcujIAyEWAx4_tcCuWIKeAEnQ92_GPSCsxLjPY-Ts_4lgs7-sVJ8vvYg1n5T6lNgDvWbrcOrXKtai7tauTEhMxaykuXiVZ6u8/s400/p3.jpg" width="400" /></a></div>
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Facebook Insights dashboard.</div>
That will bring up a pop-up that looks like this:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikSKDzU1iiCeKDNGDe8zh_kr9K-U_Y9lGM9vDGPvdVxbfzYlPm-lmWQ-RVBh8S3fx1VN1vTwFRzLtcoBQC5HZdDqxNawqaiGXApgp3ZH2_RrSkHwXKuPPCaBQnO57LUfc0vm90d_oHeVE/s471/p4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="291" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikSKDzU1iiCeKDNGDe8zh_kr9K-U_Y9lGM9vDGPvdVxbfzYlPm-lmWQ-RVBh8S3fx1VN1vTwFRzLtcoBQC5HZdDqxNawqaiGXApgp3ZH2_RrSkHwXKuPPCaBQnO57LUfc0vm90d_oHeVE/s400/p4.jpg" width="400" /></a></div>
<br />
<br />
Fill in this pop-up to generate the meta tag to paste into your website.<br />
<br />
Enter your website’s domain (no www) and link it with either your personal profile or your Facebook Page. If you are the only person who will need to access any Facebook Insights associated with your website, choose yourself. Otherwise, you can select a Page so that all admins of that Page have access.<br />
<br />
<b><span style="font-size: large;">#2: Add the Meta Tag to Your Site</span></b><br />
<br />
In the step above, you were presented with a meta tag. Copy and paste it between the < HEAD > tags of the template of your site. This way, the meta tag will appear on every Page shared from your domain.<br />
<br />
How you do this will depend on the CMS you use. I use Genesis Framework, and I can edit this area within Theme Settings or Simple Hooks. The All-In-One Webmaster plugin also provides a field for this.<br />
<br />
Only shares from Pages containing this meta tag will qualify for Domain Sponsored Stories.<br />
<br />
From your Insights Dashboard, your domain will now accumulate stats. Here’s an example.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFBHJnPcspLNII9bBQmi0CDFPq1d0CzAOxzjPcOfba46joCrhtWxr8WQmAxerC1yqNmqKil1GDFZyBAV09CNisLfrumo88khC2JXxcXfH1j5MDKE2KOmY4QxNeMTMnfCeXxtf3Nfdieio/s462/p5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="315" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFBHJnPcspLNII9bBQmi0CDFPq1d0CzAOxzjPcOfba46joCrhtWxr8WQmAxerC1yqNmqKil1GDFZyBAV09CNisLfrumo88khC2JXxcXfH1j5MDKE2KOmY4QxNeMTMnfCeXxtf3Nfdieio/s400/p5.jpg" width="400" /></a></div>
Track Facebook activity associated with your domain in the Insights Dashboard.<br />
<br />
If you don’t see any stats a day later and you know there have been shares to Facebook from your site, re-do steps 1 and 2.<br />
<br />
<b><span style="font-size: large;">#3: Create Your Domain Sponsored Story</span></b><br />
<br />
To create a Domain Sponsored Story, you should use Power Editor, a browser plugin. It offers numerous advantages over the self-serve ad tool.<br />
<br />
When you create an ad, do the following:<br />
<br />
<br />
<ul>
<li>Select Sponsored Story as the ad type.</li>
<li>Click About people sharing links to your domain.</li>
<li>Select your domain in the destination.</li>
</ul>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVB0N5Io4OSoapPZ80veiPAZX5wOkUOsqtzJLQfk_zVIlsy067MZCyhi5N2YakPLX8QXkzZs6Xt-Grpjklf0qfVjVepZ6fLqpvO8fWsufzRi7euRr7pR-Wtx6XqGS_QJuOU9RiDvoYVZ8/s490/p6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVB0N5Io4OSoapPZ80veiPAZX5wOkUOsqtzJLQfk_zVIlsy067MZCyhi5N2YakPLX8QXkzZs6Xt-Grpjklf0qfVjVepZ6fLqpvO8fWsufzRi7euRr7pR-Wtx6XqGS_QJuOU9RiDvoYVZ8/s400/p6.jpg" width="400" /></a></div>
Set up a Domain Sponsored Story in Power Editor.<br />
<br />
Complete your ad and upload as you normally would (again, read the Power Editor tutorial if you need more help here). Monitor your results within the ad manager during the coming days.<br />
<br />
<b>Your Turn</b><br />
<br />
Domain Sponsored Stories offer an inexpensive and low-maintenance option for increasing your website traffic from Facebook. The stories can be optimized and focused to promote specific content based on where you paste the meta tag in your website.<br />
<br />
What do you think? Do Domain Sponsored Stories seem worthwhile to you? Have you tried them? What results are you seeing? Let me know in the comments below!<br />
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<br />
<br />
<span style="font-size: x-small;">author: Jon Loomer</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/how-to-drive-more-facebook-traffic-to-your-website/</span>MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com2tag:blogger.com,1999:blog-8070393937612384368.post-11020168752279097322013-06-23T18:17:00.000+01:002013-06-23T18:17:12.059+01:00Les Brown - The Psychology of Success<iframe allowfullscreen="" frameborder="0" height="330" src="http://www.youtube.com/embed/pwSMAd039rk" width="440"></iframe><br />
<br />
Psychology of Success by Les Brown. Hope you enjoy this.<br />
Please share..MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-84796515640351496722013-06-20T20:25:00.001+01:002013-06-20T20:25:55.510+01:00Research Shows Blogging a Top Focus for MarketersDo you ever wonder what tactics, tools and strategies other social media marketers are using?<br />
<br />
Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered.<br />
<br />
Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience with social media?”<br />
<br />
These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understanding how they use social media to grow and promote their businesses.<br />
<br />
<b>Here are some interesting findings from the survey:</b><br />
<br />
<b><span style="font-size: large;">#1: Marketers Want Most to Learn About Blogging</span></b><br />
<br />
When asked what social media platform they wanted most to master, <b>62% of marketers said blogging</b>, putting it in first place slightly ahead of Google+. This answer is consistent with other studies, which show that the appetite for blogging education is growing.<br />
<br />
An important trend to consider is that 28% of marketers now have mobile-optimized blogs. This is highly significant when you consider that the number of smartphone subscribers in the world has broken the 1 billion mark.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL_yx5v3WjTnqUloeO7ancfUAz3NtZZCJPr_hGubpS9PhyphenhyphenbmJP4g7WqPXfKzBqmjfETT2xbVhyGlixd0dTms-AvHA_sez-REBeEbR30kZPahUagInpED4FgRabTDOwIA7OuGPIVJt-DFc/s1600/PIN1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL_yx5v3WjTnqUloeO7ancfUAz3NtZZCJPr_hGubpS9PhyphenhyphenbmJP4g7WqPXfKzBqmjfETT2xbVhyGlixd0dTms-AvHA_sez-REBeEbR30kZPahUagInpED4FgRabTDOwIA7OuGPIVJt-DFc/s400/PIN1.jpg" width="400" /></a></div>
<br />
<br />
Blogging takes first place as the social media platform most marketers want to learn about.<br />
<br />
<b>Key Consideration:</b><br />
<br />
The power of blogging to reach huge audiences and prospective customers cannot be underestimated. If you want your voice to be heard on the social web, you need to have a blog.<br />
<br />
If you’ve just started blogging for business,<b> focus on consistently giving your audience helpful advice</b> that solves their problems. If you’re not 100% sure what kind of content to offer, survey your customers and ask them to tell you. Asking your customers not only gives you valuable insights about what they find useful, but can help to promote your blog as well.<br />
<br />
Here are more tips about <a href="http://www.socialmediaexaminer.com/blogging-tips-from-the-pros/" target="_blank">blogging for business.</a><br />
<br />
<b><span style="font-size: large;">#2: Blogging Highly Valued by the Pros</span></b><br />
<br />
Most marketers (49%) selected Facebook as the single most important social platform for their business, followed by LinkedIn (16%), blogging (14%) and then Twitter (12%). But for the Pros (marketers with three or more years of social media experience), blogging jumped to second place!<br />
<br />
Similarly, a recent Technorati report on Digital Influence also indicated that 86% of influential marketers blog consistently, and a majority of them do not produce much content outside of their blogs.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_Er7YEtwZYux3bGLufgLyHpObvFfDomO4sIwqxSwEf-_4DekKvc-cLeJ32Q6yxDMiPegZujuwnNqZToCQDMdSK6YBvZN1nau_Fkm1PLdDn447uwLrrQgim240silLsnxTksZway07D7A/s1600/pin2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_Er7YEtwZYux3bGLufgLyHpObvFfDomO4sIwqxSwEf-_4DekKvc-cLeJ32Q6yxDMiPegZujuwnNqZToCQDMdSK6YBvZN1nau_Fkm1PLdDn447uwLrrQgim240silLsnxTksZway07D7A/s400/pin2.jpg" width="400" /></a></div>
<br />
<br />
Blogging plays a more important role for experienced marketers, compared to less-experienced marketers.<br />
Key Consideration:<br />
<br />
Consumers are looking for “trusted digital friends” to give them advice on what to buy and where to go. Experienced marketers know that offering valuable advice on their blogs generates trust and influences consumers’ buying decisions. If you produce compelling articles and useful advice on your blog, you’ll become a trusted source of information, and people will start to spend more time there, eventually becoming your customers.<br />
<br />
<b><span style="font-size: large;">#3: Podcasting Finally Growing Up</span></b><br />
<b><span style="font-size: large;"><br /></span></b>
Marketers were asked to indicate how they plan to change their social media use in the near future. While only 5% are currently using podcasting, a <b>significant 24% plan on getting involved this year</b>. That’s a nearly five-fold increase!<br />
<br />
The report shares three reasons why interest in podcasting is growing: Apple’s introduction of a dedicated podcasting mobile app, smartphone subscriptions topping the 1 billion mark, and major car manufacturers such as BMW and Ford starting to integrate podcasting technology into new cars.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhg1igEdWBnT7_doUcyUOidXJKVldiQFufnknh2zXJqdScxRe9pOORQBDTISxBzxoDRxiQCP3CauqjfsNyJYFAlnLFjOomACUPmErYQvaKyzk9iHcfGWoxr40GEuNDFqG97b9_m_uyt4A/s1600/pin3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="363" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhg1igEdWBnT7_doUcyUOidXJKVldiQFufnknh2zXJqdScxRe9pOORQBDTISxBzxoDRxiQCP3CauqjfsNyJYFAlnLFjOomACUPmErYQvaKyzk9iHcfGWoxr40GEuNDFqG97b9_m_uyt4A/s400/pin3.jpg" width="400" /></a></div>
<br />
<br />
Up from 5% to 24%—the numbers show that interest in podcasting is growing rapidly.<br />
<br />
<b>Key Consideration:</b><br />
<br />
Marketing expert Seth Godin says it’s not a good idea to try to sell anything to a stranger. It’s true. But when the right people connect with your voice through podcasting, they gradually become engaged and start to pay attention.<br />
<br />
Pat Flynn often says that other than meeting face-to-face, podcasting is probably the best way to interact with your prospects. So if you’ve been thinking about breaking into podcasting, here are the technicalities of setting up, as well as some tips for building a <a href="http://www.socialmediaexaminer.com/starting-a-podcast-what-you-need-to-know-to-succeed/" target="_blank">successful podcast</a> with a loyal audience.<br />
<br />
<b><span style="font-size: large;">#4: Only 1 in 4 Marketers Able to Measure Social Media ROI</span></b><br />
<br />
When asked to rate their agreement with the following statement, “I am able to measure the return on investment for my social media activities,” only 26% of marketers agreed! What’s interesting about this survey is that social media is clearly a core strategy for businesses, yet measuring it remains a mystery.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsHGKdjLBDE3ltu-qb2divqsdMRl9Za0Q-yApoOajkfuRn64VrQDv5p9yDLqHuDK9usc2ihbrJc1YkxumvoVqtBPpjSpj3iFs3zlzntw56NDlOokvLjXYNkpf0aq3vhPUMd_SegPeuuig/s1600/pin4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsHGKdjLBDE3ltu-qb2divqsdMRl9Za0Q-yApoOajkfuRn64VrQDv5p9yDLqHuDK9usc2ihbrJc1YkxumvoVqtBPpjSpj3iFs3zlzntw56NDlOokvLjXYNkpf0aq3vhPUMd_SegPeuuig/s1600/pin4.jpg" /></a></div>
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Measuring social media continues to be a challenge for marketers, as only 26% are able to do so.<br />
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<b>Key Consideration:</b><br />
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Research shows that for many businesses, measuring social media ROI is still too basic—focusing on likes, followers and mentions.<br />
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During Social Media Marketing World 2013, Nicole Kelly, author of How to Measure Social Media, said business executives and funders of social media campaigns are looking for real business metrics such as sales, revenue and costs. The challenge for marketers is to learn to speak their language by showing how social media fits into the sales funnel and how it impacts the bottom line. Here’s a great piece from Nicole that explains how to measure social media.<br />
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<b><span style="font-size: large;">#5: Two-Thirds of Marketers Uncertain About Facebook Marketing Effectiveness</span></b><br />
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Perhaps the most surprising finding in this study was that most marketers don’t really believe in Facebook! Sure they use it, but they don’t really think it is effective. Only 37% agreed with the statement “My Facebook marketing is effective.” Specifically, 44% of B2C marketers agreed with this statement, while only 29% of B2B marketers concurred.<br />
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Only 37% of marketers agree that their Facebook marketing efforts have been effective.<br />
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<b>Key Consideration:</b><br />
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Make no mistake, Facebook IS an effective marketing platform and there are numerous case studies to prove this. It’s possible that some marketers who participated in this survey hadn’t actually tracked their Facebook marketing campaigns and were uncertain about their own efforts.<br />
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However, research also indicates that Facebook seems to work better for B2C than B2B. If you have a B2B brand, don’t be discouraged. Here’s some advice from Marketo, a B2B company that has been very successful on Facebook.<br />
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<b><span style="font-size: large;">Other Significant Findings</span></b><br />
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<b>Tactics and engagement are top challenges for marketers.</b><br />
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When asked what top social media challenges they are facing today, marketers said that tactics and engagement strategies were at the top of the list. No matter what kind of company you have or what products you sell, you can improve engagement with your audience on any platform including Facebook, Twitter, Google+ and LinkedIn. Here are some great tips to improve engagement.<br />
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<b>Increased exposure and traffic top benefits of social media marketing.</b><br />
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A significant majority (89%) of marketers indicated that their social media efforts have generated more exposure for their businesses, while 75% said that increased website traffic was the second major benefit. Social media is essentially a word-of-mouth tool. It’s where friends discover and share interesting ideas, including the ones on your site! Here are some tips to drive traffic to your site using social media.<br />
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<b>More time spent on social media equals greater benefits.</b><br />
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If you’ve ever wondered whether more time invested in social media produces better results, the answer is “yes.” According to the survey, with as little as six hours per week, 92% of marketers indicated their social media efforts increased exposure for their businesses. More than half of marketers who spent 11 hours or more per week saw improved sales. Do you think you could put a little more time into social media marketing every week?<br />
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<b>Fascinating differences between B2B and B2C.</b><br />
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As expected, Facebook dominated among B2C brands, though it was interesting to see LinkedIn and Facebook tie for first place among B2B brands. Only 5% of B2C marketers said LinkedIn played an important role for them. Twitter and blogging are also valuable platforms for B2B marketers. Another surprise was that B2B marketers showed zero interest in Pinterest.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6l9pOhEifjVhvA3WfcdvZWPvekL3vN1mUI20Qb5_VGmTbEKhXk9q8P9xUs42nEYXQO9o3I58Tfgn_gHb6Fwa-3WDxIF5qSlFckhUTeXjYBsWhKp4BRSQiq1ghkFDMEjAw7q2438eMGoY/s1600/pin6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6l9pOhEifjVhvA3WfcdvZWPvekL3vN1mUI20Qb5_VGmTbEKhXk9q8P9xUs42nEYXQO9o3I58Tfgn_gHb6Fwa-3WDxIF5qSlFckhUTeXjYBsWhKp4BRSQiq1ghkFDMEjAw7q2438eMGoY/s400/pin6.jpg" width="400" /></a></div>
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Which platforms play the most important role for B2B and B2C marketers?<br />
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Your Turn<br />
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What do you think? How does your own experience compare to these findings? Please share your comments in the box below.<br />
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<span style="font-size: x-small;">Image from iStockPhoto.</span><br />
<span style="font-size: x-small;">author: Patricia Redsicker</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/new-research-shows-blogging-a-top-focus-for-marketers/</span><br />
<br />MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-61671825896025419462013-06-16T20:29:00.000+01:002013-06-16T20:29:02.907+01:00Tips To Write An Effective PPC Advertisement Copy<div style="background-color: white; color: #333333; font-family: 'Droid Sans', sans-serif; font-size: 14px; line-height: 22px; padding: 0px 0px 15px;">
Search Engine Marketing is one of the best ways to reach your customers online. Among the many useful methods used in Search Engine Marketing, <strong>PPC</strong> <strong>advertisement</strong> (or <strong>Pay Per Click)</strong> is the most effective way to develop your business. Ads that appear on social networks, on the sides or at the top of search engines, will only be charged when there is a click on the advertisement. In other words, you only have to pay when users land on your websites.</div>
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These days, one has to be on their toes in order to do their marketing well or impress users. PPC advertisement is no different in this regard. The activity has its own challenges when it is initiated practically.</div>
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To help you effectively write your PPC advertisement copy, here are some great tips.<strong> </strong></div>
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PPC Advertisement Tips</h1>
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<img src="data:image/jpeg;base64,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" /></div>
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1. <strong>Keywords In The Ad Copy Has A Big Role To Play</strong></h2>
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<strong></strong>Even though this is a well-known fact, there are several ads that do not include anything that is similar to a user’s search query. Adding keywords in text-based ads will trigger ads quickly and more frequently. It would be great if you can use the keyword in the display URL in addition to one more appearance of the distinct keyword.<strong> </strong></div>
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2. <strong>Let Your Ad Be More Relevant To The Destination Page</strong></h2>
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No matter if it is a website page or a landing page specific to a campaign, the ad ought to be relevant to the destination page. When a reader goes through the promotion, benefit and any kind of offer in your text-based ad, they expect to see more details as they click it. Hence if you can ensure that the destination page is more relevant to the text ad, it will help you improve quality scores, bounce rates and conversion rates big time.<strong> </strong></div>
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3. <strong>Make It Easier & More Effective</strong></h2>
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Here, you can take the short and sweet way by directly inviting your customers by using phrases like “<em>Reserve today</em>”, “<em>Learn more</em>” and “<em>Order Now</em>”. You can avoid longer phrases like ‘<em>Click here to buy</em>’. This might sound strange, but it is proven that such methods grab a visitor’s attention more.<strong> </strong></div>
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<img src="https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcRpEoGTMbJGneQxsW6xUD8dQ1rLecMNd03kBHbnz4_SxhT0ZcTxQfF8YMuO" /></div>
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<strong>4. </strong><strong>Using Number Details Is Crucial</strong></h2>
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Numbers are sometimes catchier than words. You can include details like percentages, pricing or dates. The more specific your ad copies are the better. Numbers help you be more specific.</div>
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5. <strong>Design Your Ads With The Smaller Ad Groups In Mind</strong></h2>
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Never use too many keywords in a single big ad group. Rather try to make smaller and more targeted ad groups. Again the keywords come into play. Make sure you do not adjust your write-up to match with the keywords. Rather, make them appear in the most natural way. This will ensure better CTR (Click Through Rate) or overall quality scores.<strong> </strong></div>
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6. <strong>The Quality Of Your Content Is Always A Huge Factor</strong></h2>
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There is nothing much to explain on this factor. Spelling and grammar errors are no longer tolerated in the online industry, more so in an advertisement of 25 to 35 characters. Every now and then we come across many websites that tend to show minor typos, grammar and spelling errors. We tend to think that they are not quality sites. Imagine these errors in short write-ups like advertisements.</div>
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" /></div>
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7. <strong>Maintain A Balance Between Emotion & Promotion</strong></h2>
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It is important to make a balanced mix of promotions with words that provoke feelings of emotions and that will help you hook your audience better. Remember, an overdose of any of these factors can backfire. The key is to think from a buyer’s point of view. Just ask yourself ‘<em>What would I expect as a customer?,</em> <em>Is this advertisement exaggerated for my liking?, Are there enough promotions to impress myself?</em>” This will definitely help you improvise your business.</div>
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To sum up, everything goes down to the basic rule – study, practice and then execute. You will be doing wonders by studying how advertisements in the past have succeeded and more importantly, why advertisements in the past have failed to succeed.</div>
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Remember, no ladder can be climbed with your hands in the pocket. So work hard and your will taste success. Good Luck!!</div>
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<em style="font-size: small;"><br /></em></div>
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<em style="font-size: small;"> Author:</em><span style="font-size: x-small;"> </span><strong style="font-size: small;">Nathan Brown</strong></div>
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<span style="font-size: x-small;">http://onlineincometeacher.com/traffic/effective-ppc-advertisement-copy/</span></div>
MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-54927646086336650152013-06-13T21:44:00.000+01:002013-06-13T21:44:26.756+01:005 Creative Ways to Drive More Traffic to Your Blog PostsDo you want more traffic to your blog?<br />
<br />
Are you struggling to catch the attention of more readers?<br />
<br />
Does this sound familiar? You write an amazing piece of content. You made sure to craft an attention-grabbing headline. You share the link on Twitter, Facebook, even Google+.<br />
<br />
Then you wait in breathless anticipation for your share count to skyrocket. Except it doesn’t.<br />
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Never fear, in this article you’ll find <b>fresh ideas to generate buzz and get your posts noticed.</b><br />
<img alt="two prong" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/kr-two-prong-istock-2616535.jpg" /><br />
<br />
<span style="font-size: x-small;">Use a two-pronged approach with a variety of platforms and different types of media to get your post shared. Image source: iStockPhoto.</span><br />
<span style="font-size: x-small;"><br /></span>
<b><span style="font-size: large;">Promote Your Article Across a “Wider” Variety of Platforms</span></b><br />
<b><span style="font-size: large;"><br /></span></b>
Everyone is using <b>Twitter, Facebook, Google+ and LinkedIn</b> to promote their content. It’s tempting to focus only on these four networks because they have popularity and community numbers on their side.<br />
<br />
However, you get a competitive advantage when you <b>share your content on smaller or less well-known networks</b>. These sites often have active, focused audiences and offer less competition for attention, so your content will stand out.<br />
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Here are some examples of smaller networks:<br />
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<br />
<ul>
<li><b>Quora.com</b>—A question/answer-based website founded by two former Facebook employees. What makes Quora unique is that all content is created, edited and organized by its user community. The user base tends to be more business- and academic-oriented.</li>
<li><b>Tumblr</b>—A microblogging site that recently made headlines when Yahoo! acquired it. Its user base tends to be younger and more “hip,” making it the perfect platform to share edgier, niche-based content.</li>
<li><b>Empire Avenue</b>—Part social network, part social media marketing tool, Empire Avenue uses gamification to enable users to broadcast content across all of the other social networks. The primary members of EAv are small businesses, social media professionals and bloggers.</li>
</ul>
<br />
<img alt="intel on empire ave" height="358" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/kr-intel.png" width="400" /><br />
<span style="font-size: x-small;">Intel on Empire Avenue.</span><br />
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<b><span style="font-size: large;">Grab Viewer Interest With Different Types of Media</span></b><br />
Sharing a link to your post isn’t enough to guarantee that it gets read. You need to give users a compelling reason to click your link.<br />
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Use one or more of these outside-the-box, creative methods to promote your posts with images, audio and video.<br />
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<b>#1: Use Dubbler to Give a Short Audio Introduction</b><br />
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Available for iPhone and Android devices, Dubbler offers a simple way to record up to 60 seconds of audio on your phone, and then share it with other Dubbler community members.<br />
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<img alt="dubbler" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/kr-dubbler.png" /><br />
<span style="font-size: x-small;">Dubbler brings the simplicity and fun of audio to the social world. Record your voice, add a filter or photo and share with your friends.</span><br />
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The app includes voice filters and lets you add a cover image.<br />
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Spark interest in your blog post and record an audio message that communicates your excitement and passion about the content in a way that text or static images can’t.<br />
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Add an image, enter your blog post URL in the description and you’ve got a ready-made sound bite that can be shared with the Dubbler community, as well as Facebook and Twitter.<br />
<img alt="link on post" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/kr-dubbler-add-a-link.png" /><br />
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<span style="font-size: x-small;">Add a link to your blog post. Record your teaser audio and share.</span><br />
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<b><span style="font-size: large;">#2: Create a 6-Second Preview of Your Post with Vine</span></b><br />
<b><span style="font-size: large;"><br /></span></b>
Vine is an iPhone app that lets you create 6-second looping video shorts. A Vine video is a great way to give viewers a 6-second teaser about the blog post contents.<br />
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For example, this bicycle blog created a short Vine of one of their bikes and tweeted it with a link to their blog post about its features and availability.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoC5dA-C21IrDnFmSA4yv_tBZqJm0BRkmW5hxUKJAkUWST1iQ7qSzHTlXb7KDYZsaNwSmE6fdoYa4Mz-L1ejaF7iK6-m_ODd5I6ACjk9z0Aejq9m49yqKS5yBtRhVpxqQZtoH00D4nsJQ/s1600/bikebike.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoC5dA-C21IrDnFmSA4yv_tBZqJm0BRkmW5hxUKJAkUWST1iQ7qSzHTlXb7KDYZsaNwSmE6fdoYa4Mz-L1ejaF7iK6-m_ODd5I6ACjk9z0Aejq9m49yqKS5yBtRhVpxqQZtoH00D4nsJQ/s320/bikebike.jpg" width="292" /></a></div>
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Here is an example with the<a href="https://twitter.com/QRKim/status/339567624486801409" target="_blank"> blog post URL in the video description:</a><br />
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Vine has an active and growing community to share with. Additionally, you can also share to Twitter and Facebook.<br />
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Since Vine is owned by Twitter, your video will display automatically when you tweet it, as well as provide a link to the blog post and specific hashtags.<br />
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There’s another benefit of using Vine. Tweets with Vine videos are four times more likely to be shared than standard video, according to research by Unruly.<br />
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<b><span style="font-size: large;">#3: Create a SlideShare Overview of Your Post</span></b><br />
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SlideShare is more than a just a content-sharing platform.<br />
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With 51.6 million monthly visitors, SlideShare is a thriving community with five times as much traffic from business owners than Facebook, Twitter or LinkedIn.<br />
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A presentation by Pam Moore, the Marketing Nut, demonstrates the cross-promotional opportunities between SlideShare and her blog. In this example, Pam created an overview of her blog post with the slides and then included a link back to her post in one of the presentation slides.<br />
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At the end of her post, she embedded the presentation, which links back to SlideShare and more of her content.<br />
<img alt="pam moore link" height="313" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/kr-pam-moore-link.png" width="400" /><br />
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<span style="font-size: x-small;">Pam put her links at the end of her presentation on her closing slide.</span><br />
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Your finished presentation will be visible and searchable from within SlideShare and you can extend its reach and share it to Facebook, Twitter, Google+, Pinterest and LinkedIn.<br />
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<b><span style="font-size: large;">#4: Pin Your Post to a Pinterest Group Board</span></b><br />
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Pinterest allows you to pin on individual boards and collaborate by pinning to contributor boards. The benefit of pinning to a contributor board is increased exposure. When you pin to a contributor board, your fellow contributors see the pin and so do their followers. The more members and followers a group board has, the more people will see your pin.<br />
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Here are some<b> tips for pinning your post to Pinterest:</b><br />
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<ul>
<li>Choose an interesting image from your blog post to pin</li>
<li>Make sure the title of your blog post is visible on the image you choose</li>
<li>Add keywords to the description</li>
<li>Use hashtags, if they’re relevant</li>
<li>If you mention someone in your blog post, you can @ mention them on Pinterest, too</li>
<li>Pinterest will add the URL to your blog post</li>
</ul>
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<img alt="blog post on pinterest" height="281" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/kr-pinterest-pinit.png" width="400" /><br />
<span style="font-size: x-small;">A great way to increase exposure for your blog post.</span><br />
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<b><span style="font-size: large;">#5: Instagram an Image From Your Post</span></b><br />
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Instagram has a constantly updating feed of images that is viewed by over 100 million monthly users. Sharing your main blog image, overlaid with the post title, is a great way to drive organic traffic to your blog. You can leverage the sheer volume of Instagram traffic by using the same blog post image that you shared to Pinterest. Instagram is also very hashtag-friendly! Here’s an easy way to post your picture to the Instagram community and beyond:<br />
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<ul>
<li>Save your blog image to Dropbox</li>
<li>Access Dropbox from your mobile device</li>
<li>Upload the image to Instagram</li>
<li>Add any relevant hashtags and the URL of your blog post to the caption, using Bitly to shorten and track click-throughs</li>
<li>Be sure to @ mention anyone you referred to in your post</li>
<li>Remember to share your Instagram image to Tumblr, Facebook, Flickr, Twitter, and Foursquare</li>
</ul>
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Pro Tip: Twitter no longer displays the actual Instagram. Instead, it links to the image. You can use IFTTT to circumvent this issue. Here’s the recipe and here’s what the tweet will look like using IFTTT.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKDRGjQG5NuRyFw90R1q7W_Jxz81OIp259F-auSB_PgoiGMWCfH2XG1x3BaFqlfYwYywhCh2AJzoGzdz92q_EsuaHqAmgx9Nmn6tyhL7XOl6yeRYAnt-q9xnZf6F2OzRmT_Ju2PyOquHI/s1600/kimberly.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKDRGjQG5NuRyFw90R1q7W_Jxz81OIp259F-auSB_PgoiGMWCfH2XG1x3BaFqlfYwYywhCh2AJzoGzdz92q_EsuaHqAmgx9Nmn6tyhL7XOl6yeRYAnt-q9xnZf6F2OzRmT_Ju2PyOquHI/s320/kimberly.jpg" width="298" /></a></div>
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<b>Get Creative When Promoting Your Blog Posts</b><br />
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There are many other creative ways to promote your blog post. Don’t be afraid to try something new!<br />
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Just because no one else is doing it doesn’t mean it’s not a good idea. Some tactics will resonate with your readers. Some will not. And that’s ok. The important thing is to keep innovating.<br />
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What do you think? Have you used any of these creative alternatives? Do you have another, outside-the-box idea for promoting your blog posts? Please let me know your suggestions in the comments below.<br />
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<span style="font-size: x-small;">Image from iStockPhoto.</span><br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Author: Kimberly Reynolds</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/5-creative-ways-to-drive-more-traffic-to-your-blog-posts/</span>MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com2tag:blogger.com,1999:blog-8070393937612384368.post-69093085133523770152013-06-09T21:03:00.000+01:002013-06-09T21:03:36.629+01:00Arnold Schwarzenegger - Mind, Power & Success<iframe allowfullscreen="" frameborder="0" height="248" src="http://www.youtube.com/embed/OAyRbf1AJ50" width="440"></iframe><br />
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Love him or hate him, Arnold Schwarzenegger has got to be 1 of the most inspirational people for the last 20-30 years. I have always enjoyed his movies growing up and have the greatest respect for him and for what he has achieved. If you are willing to listen, you can just learn from his successes, his failures in this video..<br />
Hope you will enjoy it.MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-43646558362730727802013-06-06T17:31:00.001+01:002013-06-06T17:31:48.414+01:005 Mobile Social Media Marketing Ideas to Grow Your BusinessYour customers and prospects are using smart phones.<br />
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Have you figured out how to connect with them using mobile social media marketing techniques?<br />
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Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with.<br />
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With that in mind, I’ll reveal <b>5 ways you can use social media to integrate mobile marketing into your business.</b><br />
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<b><span style="font-size: large;">#1: Connect With Prospects On LinkedIn Mobile</span></b><br />
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The LinkedIn mobile app brings a streamlined version of the desktop site to your smartphone or other mobile device. You’ll have access to all the key LinkedIn features, including updates, your profile, messages and groups.<br />
<img alt="linkedin home screen" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/jt-linkedin.jpg" /><br />
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An example of the LinkedIn home screen on a smartphone.<br />
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From your LinkedIn home page, tap on your profile photo to access your profile screen to see who has viewed your profile recently. If someone has viewed your profile, it’s a good indication that they might be interested in hearing from you.<br />
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With the mobile app, you can <b>reach out to them from your phone or tablet. Just tap on their profile photo and say hello to them </b>via LinkedIn.<br />
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Allowing the app to send you push notifications is a great way to <b>stay in touch with your LinkedIn connections</b>, even when you’re away from your desktop computer.<br />
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<b><span style="font-size: large;">#2: Build Your Brand on Instagram</span></b><br />
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Many people think of Instagram as nothing more than a photo-sharing app for personal use, but you can also <b>use it to promote your corporate or personal brand.</b><br />
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In addition to sharing photos of his own travels, Dave Kerpen, author of Likeable Business and CEO of Likeable Media, uses Instagram to <b>build brand awareness by posting pictures</b> of the Likeable foam hand at baseball games around the country.<br />
<img alt="dave kerpen" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/jt-dave-kerpen.jpg" /><br />
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A picture of the Likeable foam hand from Dave Kerpen’s Instagram feed.<br />
Shelly Kramer, founder of integrated marketing firm V3 uses humor to extend her brand’s personality when she shares Instagram photos with her clients and followers.<br />
<img alt="shelly kramer" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/jt-shelly-kramer.jpg" /><br />
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Shelly Kramer posted “More evidence of my really bad, terrible, horrible day.”<br />
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When you <b>post images from your mobile device to Instagram</b> it can help you form a strong connection with your audience and build a visual representation of your brand. Consider using similar tactics to <b>promote your brand and build awareness</b> through this popular social platform.<br />
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<b><span style="font-size: large;">#3: Use Promoted Tweets to Target Mobile Users</span></b><br />
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Did you know that 55% of users who log into Twitter every month do so at least once using a mobile device? You can reach these people by using Promoted Tweets to <b>display your tweet to users who access Twitter from a mobile device.</b><br />
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Sprint uses promoted Tweets to <b>capture the attention of potential customers </b>who are using Twitter from their smartphones with a tweet that offers $100 to people who switch to Sprint as their mobile carrier.<br />
<img alt="sprint promoted tweet" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/jt-sprint-promoted-tweet.jpg" /><br />
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Sprint’s Promoted Tweet is surfaced only to users viewing Twitter on a mobile device.<br />
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Mobile targeting on Twitter will let you <b>tailor tweets to appeal to prospects and customers</b> who use smartphones. You’ll want to keep this tactic in mind as mobile usage continues to grow.<br />
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<b><span style="font-size: large;">#4: Drive Traffic to Mobile Sites With Facebook’s Promoted Posts</span></b><br />
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Unlike Facebook Ads or Sponsored Stories, which display in the right sidebar, Promoted Posts are visible to mobile users because they display in the Facebook news feed.<br />
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Below is an example of a Promoted Post that drives traffic to a landing page on the company’s mobile website. The image on the left shows an ad that’s integrated into a user’s Facebook stream. The ad drives prospects and customers to a landing page on the company’s mobile website, as shown in the image on the right.<br />
<img alt="facebook promoted post" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/jt-facebook-promoted-post.jpg" /><br />
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Use Facebook’s Promoted Posts to show ads in the news feeds of mobile users.<br />
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Retailers, e-commerce sites, mobile app developers and traditional businesses have all used Facebook’s native advertising to <b>acquire new customers cost-effectively.</b><br />
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<b><span style="font-size: large;">#5: Use a QR Code to Increase Your Social Audience</span></b><br />
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Research indicates that 27% of all smartphone owners have scanned a QR code. And, while QR codes aren’t going to be around forever, they’re still a great way to <b>connect with people using social media on their mobile devices.</b><br />
<img alt="qr code" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/jr-qr-code.jpg" /><br />
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Use a QR code to grow your Twitter audience.<br />
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Here’s a simple technique you can use to <b>get more Twitter followers using QR codes</b>. Copy the URL and visit <a href="http://www.mobile-barcodes.com/qr-code-generator/" target="_blank">Mobile-Barcodes</a>. Paste the URL into the QR code generator and hit Submit. Instantly, you’ll have your very own QR code, which can be saved to your desktop.<br />
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Now you can <b>add the QR code to any printed materials</b>—business cards, brochures, posters, even T-shirts. People who scan the QR code will be driven to your Twitter page, where they can follow you from their mobile device.<br />
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Go on, grab your smartphone and scan the code.<br />
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There’s no such thing as social or mobile anymore. There’s just social and mobile.<br />
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Today, approximately 40% of all Internet activity happens via mobile devices. It won’t be long before the majority of your prospects will be connecting with your company via mobile.<br />
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These five ideas on how to<b> use social media</b> to connect with people on their smartphones are just the beginning.<br />
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What do you think? How are you connecting with your customers on mobile devices? Share your thoughts in the comments section below.<br />
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Tags: brand awareness, instagram marketing, jamie turner, linkedin connection, linkedin mobile app, mobile, mobile marketing, mobile strategy, promoted post, promoted tweet, qr code, smartphone, social media marketing<br />
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<span style="font-size: x-small;">Author: Jamie Turner</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/5-mobile-social-media-marketing-ideas-to-grow-your-business/</span>MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-61543235860010995552013-06-02T15:12:00.003+01:002013-06-02T15:20:27.328+01:00Most Motivational Speech Ever...Al Pacino<iframe allowfullscreen="" frameborder="0" height="248" src="http://www.youtube.com/embed/jSw_FyUyFMg" width="440"></iframe><br />
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Most Motivational Speech Ever by Al Pacino - taken from the movie Any Given Sunday about the life and death struggles of the modern gladiator. I absolutely love this clip even though its about sports as I found it very relevant in my life and business. I can totally relate to it and I hope you will gain something from it. What is your 1 inch? It contains some adult language so apologies for that.<br />
Please feel free to share.MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-38662087469152093892013-05-30T20:20:00.000+01:002013-05-30T20:20:32.593+01:003 Creative Ways Brands Are Using PinterestAre you looking for some creative ways to use Pinterest?<br />
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Would you like to make stronger connections with your customers?<br />
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Although many brands run creative contests on Pinterest, here are some new ways to <b>engage audiences and build your presence.</b><br />
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Take a look at what these 3 brands are doing to get inspiration for using Pinterest creatively for your business.<br />
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<b><span style="font-size: large;">#1: Run a Campaign to Give Back</span></b><br />
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One of the most interesting things I’ve seen on Pinterest was Sony Electronics’ Pin It to Give It campaign.<br />
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<img alt="sony pin it to win" height="256" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/mr-sony-pin-it.png" width="400" /><br />
<span style="font-size: x-small;">In the spirit of holiday giving, Sony gave $1 to charity for every repin on this board.</span><br />
<span style="font-size: x-small;"><br /></span>
Sony Electronics used their Pinterest brand page to curate an array of Sony Electronics products that were pinned to the Pin It to Give It board. Every time someone repinned from the board, Sony Electronics donated a dollar to The Michael Phelps Foundation. The campaign ran from November 27 through December 31, 2012 and raised more than $12,500.<br />
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This campaign had a unique spin when compared to other competitions with the overused Pin It to Win It campaign title. Sony’s label clearly communicated that the campaign was about helping others.<br />
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This not only helped Sony Electronics build their brand image by showing that they give back to their community, it also helped them engage their audience and create product awareness. Visit the board today and you will see pins that have been repeatedly liked and repinned—many more than 200 times.<br />
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<b>How can you get creative with Pinterest contests?</b><br />
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Think like Sony Electronics and <b>create something that is not only unique, but that engages your audience</b> in a way that makes your campaign stand out.<br />
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<b><span style="font-size: large;">#2: Get Strategic With Guest Pinners</span></b><br />
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Etsy has made incredible use of Pinterest’s group boards feature, also known as contributor boards.<br />
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In addition to the Etsy-curated boards on their brand page, they have several guest pinner boards, on which a contributor who is an expert on a subject contributes pins. Both individuals like Guest Pinner: Automatism and companies like Random House, Whole Foods Market and Martha Stewart Living contribute to boards for them.<br />
<img alt="guest" height="254" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/mr-guest-pinner-automatism.png" width="400" /><br />
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<span style="font-size: x-small;">A guest pinner board on Etsy.</span><br />
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This association benefits the creator of the board and the contributor and forms a strong relationship between the two.<br />
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When Guest Pinner: Automatism’s Lori Langille pins to the group board Etsy created for her, not only does Etsy’s board gather more pins from an expert source, they also attract followers from her because the board is displayed on her personal Lori Langille (Automatism) profile.<br />
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In turn, illustrator Lori Langille (Automatism) receives increased exposure through the pins on her Guest Pinner: Automatism board, as well as followers who find her through the guest board on Etsy.<br />
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<img alt="eclectic inspirations" height="74" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/mr-automatism-pnner.png" width="400" /><br />
<span style="font-size: x-small;">Lori’s guest pinner board has a constellation of eclectic inspirations.</span><br />
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Associating one contributor with one group board, as opposed to associating many contributors with one group board, can help avoid complications with content. Group boards with too many contributors and no moderators often suffer from issues such as oversharing of spam pins that aren’t relevant to the board’s topic.<br />
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How can your business best use guest contributors to your Pinterest boards? Which experts are in your network who could share value with your audience on Pinterest? Follow Etsy’s example and <b>create a valuable community on Pinterest with the help of others.</b><br />
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<b><span style="font-size: large;">#3: Help People Get to Know You Better</span></b><br />
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When you think of Ben & Jerry’s on Pinterest, the first thing that pops into your mind is probably a brand page full of ice cream recipes, frozen desserts and other sweet stuff.<br />
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True to their roots, Ben & Jerry’s has done something completely different. They have used Pinterest to help their audience learn more about the company.<br />
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On their brand page, you find boards that teach you everything about who they are, what they do and how they treat their fans.<br />
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The <a href="http://pinterest.com/benjerry/fan-photos/" target="_blank">Fan Photo</a>’s board is full of photos from fans who are enjoying Ben & Jerry’s ice cream.<br />
<img alt="fan photos" height="252" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/mr-fan-photo.png" width="400" /><br />
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<span style="font-size: x-small;">A great way to stay connected with your fans!</span><br />
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These images will help engage their fans and double as testimonials. When people look at others enjoying ice cream, they want some, too. And they might buy some Ben & Jerry’s to get involved like everybody else.<br />
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This board shows that Ben & Jerry’s cares about their fans, that they want their fans to be a part of the company. This is an attitude that goes a long way toward attracting more loyal fans.<br />
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The <a href="http://pinterest.com/benjerry/our-people/" target="_blank">Our People</a> board shows you pictures of Ben & Jerry’s employees.<br />
<img alt="behind the scenes" height="252" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/mr-our-people.png" width="400" /><br />
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<span style="font-size: x-small;">A behind-the-scenes look helps customers know the employees.</span><br />
<span style="font-size: x-small;"><br /></span>
The Our Factory board is a collection of images that show what happens inside Ben & Jerry’s factory.<br />
<img alt="ben and jerrys factory" height="250" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/mr-our-factory.png" width="400" /><br />
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<span style="font-size: x-small;">Seeing what happens inside is another great way to connect with the community.</span><br />
<span style="font-size: x-small;"><br /></span>
These boards, along with others like On a Mission, History, Vermont and Flavor Graveyard, help Ben & Jerry’s to form a special bond with their followers. As boards are pinned, followers get to know the product, the company and the people who work for them better. People prefer dealing with people they know, rather than companies of strangers about whom they know nothing. Visitors will likely be keen on having more Ben and Jerry’s.<br />
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How does your audience want to engage with you on Pinterest? Is your conversation there one-sided? Or are you making it easy for people to get to know you?<br />
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To <b>build a committed following on Pinterest</b>, follow Ben & Jerry’s lead. Instead of simply pinning content and products to your boards, <b>make an effort to help your followers learn more about your company and get them involved.</b><br />
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<b>Make the Most of Your Pinterest Community</b><br />
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Pinterest offers unique opportunities to <b>engage with your audience</b>, thanks to the visual interactions.<br />
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These are just three examples of brands using Pinterest in creative ways to engage their followers, <b>create partnerships and build community.</b><br />
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What do you think? Have you noticed any other brands with intriguing strategies? Are you inspired to use Pinterest in a more exciting way? Please leave your comments below.<br />
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<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;">Author: Mitt Ray</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/creatively-using-pinterest/</span><br />
<br />MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-6443987748642809672013-05-26T19:38:00.001+01:002013-05-26T19:38:30.525+01:00Tony Robbins Reveals Greatest Secret Ever<iframe allowfullscreen="" frameborder="0" height="248" src="http://www.youtube.com/embed/FJwEZ_D3ggo" width="440"></iframe><br />
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<span style="background-color: white; color: #333333; font-family: arial, sans-serif; font-size: 13px; line-height: 17px;">Create a better career, business & life - Create a New Story </span>MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0tag:blogger.com,1999:blog-8070393937612384368.post-60736321658129871212013-05-23T20:21:00.000+01:002013-05-23T20:21:55.061+01:003 Simple Ways to Measure Your Social Media Results<br />
Are you looking for better ways to measure your social media activities?<br />
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Do you know if your social media efforts are worthwhile?<br />
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Social media measurement is one of the most frustrating challenges business face.<br />
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In this article I’ll show you <b>three simple measurement strategies</b> that can fit into one of your future campaigns.<br />
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<b><span style="font-size: large;">Why Measure?</span></b><br />
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In order to measure the effectiveness of your social campaigns, it’s critical that you know your objective.<br />
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Ask yourself why you are considering including social media in your overall marketing campaign in the first place. How will your efforts impact your revenue and grow your business?<br />
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You’ll want to<b> put a measurable outcome in place along with a timeframe</b> in which to achieve the goal.<br />
<img alt="Goal" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/01/dh-istock-17657846-goal.jpg" /><br />
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<span style="font-size: x-small;">Always setup goals so that you can measure social media. Image: iStockPhoto</span><br />
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Now you can<b> determine which social media platform aligns with your objectives.</b><br />
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For example, if you’re trying to reach a female audience and your business lends well to pictures and images, you might want to consider Pinterest.<br />
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If you’re a business-to-business brand marketing an upcoming conference, you’ll want to consider LinkedIn.<br />
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<b><span style="font-size: large;">#1: Quantify Your Social Media Listening</span></b><br />
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“What you’re doing [on social media] needs to have impact. It needs to actually have revenue. And often times we try to make it fuzzy about that.” – Frank Eliason, Citi’s Director, Global Social Media (<a href="https://twitter.com/FrankEliason" target="_blank">@FrankEliason</a>)<br />
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Listening is one of the most often overlooked uses of social media, yet it’s probably the most important. If you’re not listening to your customers, you’re missing the point of social media.<br />
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But how do you <b>measure listening and how does it impact your revenue?</b><br />
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In this example, we’re going to look at using Twitter to answer that question.<br />
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<li>In Twitter’s search field, enter your business name.</li>
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<img alt="Twitter Search Field" height="63" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/rm-twitter-search-field.png" width="400" /><br />
Twitter’s search field.<br />
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<li>You can then select whether you want to view Twitter’s “top” tweets about your business, “all” tweets containing your business name or tweets that contain your business name from only those people you follow.</li>
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<img alt="Twitter top tweets" height="182" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/rm-twitter-top-tweets.png" width="400" /><br />
Twitter search.<br />
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<li>As you filter the tweets, look through them and decide whom you’d like to follow. These are likely either potential customers or your current customers.</li>
<li>Monitor their tweets on a daily basis. Engage with them, answering their questions, adding value and helping them whenever possible.</li>
</ul>
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Twitter’s Advanced Search is powerful too, especially if you’re a local business. You can use it to search <b>specific terms related to your business</b> that people who are near your location are talking about.<br />
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Twitter is an amazing tool for providing real-time customer service. You can learn things like:<br />
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<li>Exactly how many people you’re helping</li>
<li>If you’re growing that number of people</li>
<li>The issues customers are experiencing with your business</li>
<li>What’s broken in your business</li>
</ul>
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At the end of the measurement period, prioritize the problems you identify and use that intelligence to implement fixes and improvements within your business. You can <b>measure the direct impact</b> on your business by looking at the additional revenue or cost savings that these new fixes give you.<br />
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<b><span style="font-size: large;">#2: Create a Rating System for Your Social Engagement</span></b><br />
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“Put a [tiered point system] in place rather than looking at how many likes you have.” – Scott Monty, Ford’s global head of social media (@scottmonty)<br />
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This is a simple yet effective strategy to use when you’re trying to generate awareness and buzz. It’s a smart way to<b> measure the response to your efforts on Facebook, Twitter or any other social channel</b> you’re using.<br />
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Here’s how it works.<br />
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Say you’re launching a product or service and want to build buzz about it on Facebook. You post an update to your Page about your launch and you get a bunch of likes on it. The next day, you post a different type of update. You get some likes on it, but you also see that people are engaging more with the second update by sharing the post and commenting on it.<br />
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Likes show support and comments indicate a deeper interest but <b>shares are most valuable because they move the update beyond your page.</b><br />
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At the beginning of the campaign, translate your objective to a numeric goal. Then, <b>use a tiered point system to weight different types of engagement</b> according to which is most valuable to you.<br />
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Here’s an example of a tiered point system for Facebook:<br />
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Likes: 1 point each<br />
Comments: 5 points each<br />
Shares: 10 points each<br />
During the campaign, a quick sum of values will help you <b>determine if your efforts on Facebook are moving you closer towards your goal or not.</b><br />
<img alt="Oreo Facebook post" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/rm-oreo-facebook-post.png" /><br />
<span style="font-size: x-small;">Assign a point system to likes, shares and comments.</span><br />
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You can create similar point systems on any of the social channels you use. For example, on Twitter, 5 points for a reply and 10 points for a retweet.<br />
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<b><span style="font-size: large;">#3: Add Tons of Value, Then Sell and Measure</span></b><br />
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“Jab, jab, jab, right hook.” – Gary Vaynerchuk (@garyvee)<br />
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This strategy is the concept behind Gary V.’s upcoming book and it’s based on providing great content that adds tons of value for your customers before asking for the sale.<br />
<img alt="Corcoran Group tweet" height="234" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/05/rm-corcoran-group-tweet.png" width="400" /><br />
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<span style="font-size: x-small;">The Corcoran Group, a NYC real estate firm, adds value via their social media outlets.</span><br />
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For example, say your restaurant is rolling out a new healthy menu. Your goal is to get 300 customers into your restaurant to try the new menu over an upcoming weekend.<br />
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Since your food is visually appealing, you develop a Facebook or Instagram strategy. You post pictures of your food, create content around the importance of healthy eating and curate information on your Facebook Page about farmers’ markets in your area.<br />
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Offer this valuable content to<b> build trust with people.</b><br />
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Then offer a coupon for your restaurant on your Facebook Page. The number of people who claim and redeem your coupon is a result you can quantify.<br />
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Here’s how to measure your efforts when using this strategy:<br />
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<li>Use the tiered point system described in strategy #2 to<b> determine if your content is moving you closer to your goal.</b></li>
<li>Use coupons that are specific to your social media campaign, thus making the return on your investment easy to track and measure.</li>
<li>Create unique landing pages for each of your campaigns where your customers can download or purchase what you are promoting. Since the landing page is used for one specific campaign, this will allow you to<b> clearly see how successful your campaign </b>is.</li>
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I hope this article gives you some ideas for how you can simply measure your social campaigns and shows you that you don’t need expensive measurement tools.<br />
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What do you think? Can you improve the effectiveness of your social media campaigns with some of the above strategies? What simple strategies are you using to measure your campaigns? Leave your questions and comments in the box below.<br />
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<span style="font-size: x-small;">author:Rick Mulready</span><br />
<span style="font-size: x-small;">http://www.socialmediaexaminer.com/3-strategies-to-measure-your-social-media/</span><br />
MakeMoneyOnlinehttp://www.blogger.com/profile/06561788251283835694noreply@blogger.com0