How to Set and Achieve any Goal you Have in Your Life - with John Assaraf

 
Here's Part2

Facebook Advertising Guide: All Ad Types and Specs

You may love or hate Facebook, but surely it has gained its place in the marketing mix of small business owners. However, despite Facebook’s continuous efforts to drive more businesses to the platform, the information available to potential advertisers is somewhat confusing. This is why this post is a starter’s guide to Facebook advertising, explaining the difference among all the different ad formats.

Facebook Advertising

1. Domain Ads



These ads are the standard solution for advertisers. They run on the right-hand side of the screen on any Facebook page. This type of had can feature up to 25 characters for the headline and 90 for the content. Images are limited to just 99 x 72 pixels, therefore pay attention to readability, if you intend to place some call to action in the image.

2. Page Like Ads



Page Like Ads are not very different from domain ads. However, their purpose is to direct Facebook users to Facebook Pages, Apps, or Events instead of external domains. The specs (characters, picture size) don’t differ from domain ads, except for the headline, that that cannot be edited as it correspond to the name of the Facebook Page, App or Event you are advertising. This is limited to 35 characters.

3. Page Post Ads



Page Post Ads are probably the best way to engage users and direct them to Facebook Pages. This format allows advertisers to use any “object” they have already posted on their Facebook page and turn it into an ad. In fact a page post ad can be any of the following:

• Page post text ad
• Page post photo ad
• Page post video ad
• Page post link ad
• Page post question ad
• Page post offer ad
• Page post event ad

Page Post Ads are limited to 120 character limit. In case your post text was longer than 120 characters, Facebook will only show the first 120 characters and add three small dots.

Page post ads can also be created directly through the “Promoted” button when posting something.



The way the ad is displayed also depends from the target audience, as non-fans will see a “Like” button and will be able to like the page directly from the ad. Current fans instead will see a sponsored story. What is a sponsored story? Read below.

4. Sponsored Stories



Sponsored stories are probably the trickiest format to understand. So-called (by Facebook) also “voice of friend”, they show users their friend’s interaction with the advertising brand. They always include the friend’s profile picture and their name, along with the action they performed.

This is an extract of how they work (from Facebook Education Resources):



Sponsored stories are displayed only to the friends who took one of these actions:

Liked a Page or a Page post in the last 7 days
Checked into a place or claimed a deal in the last 7 days
Used an app/played a game twice or for >10 min in the last 30 days
Shared an app in the last 14 days
Liked, shared, or posted content from your domain in the last 7 days
You can target mobile-only, desktop-only, or just news feeds.

6. Facebook Offers



Facebook Offers are a relatively new format that allows local businesses (and more) to advertise coupon codes directly to potential customers. In order to access the discount code, fans have to “claim” the offer by clicking the relevant button. Despite being free to create, their reach is limited, unless advertisers pay for it (surprising, huh?), by turning it into a page post offer ad, like any other page post. Unless promoted, offers only appear in a small share of fans’ news feeds. And their friends will only see it if the offer is claimed.

All the above ad formats can be split between two main categories: Facebook ads and sponsored stories. The bid mechanism is similar to Google Adwords, as the CPC or CPM (cost per thousand impressions) advertisers are charged is determined by a Vickrey auction.

See also : 5 New Ways to Improve Your Facebook EdgeRank

Hope this starter’s guide will be of use to you.  If you have any questions, hit me up with questions by commenting below. Good luck!

http://onlineincometeacher.com/socialmedia/facebook-advertising-guide/
Author: Daniel Nathan

Brian Tracy - The Science of Positive Focus - Part 2

Here is part 2

You can watch part 1 here.

Brian Tracy - The Science of Positive Focus - Part 1

A recorded workshop presented by Brian Tracy. Great recording about the Science of Positive Focus.
Useful tips and techniques on how you can be more successful.

While you are here, I am offering you 4 Free ebooks to help you start a successful online business.
Just leave your email and I will send these to you immediately.

Watch Part 2 here

If you need further to help to improve your selling skills online and offline, you can check out the rest of Brian Tracy's DVDs below

How to Edit Video on YouTube

Wave goodbye to the days of inaccessible, high-priced video editing tools — they’re long gone. Anyone with a smartphone and a free YouTube account can create a video that could reach millions.

For context, there are now more than 1 billion smartphones in the world, and YouTube video views surpassed 1 trillion in 2011. Basically, the world has video fever.

And anyone with a camera phone can film. What you may not know is that YouTube has some basic editing tools built into its website.

The YouTube editor is rudimentary, even when compared with simple video editing programs like Movie Maker and iMovie. Let’s not even talk about how it stacks up to Final Cut Pro — it doesn’t.

Even though it’s basic, YouTube editor can still be useful. But while it is relatively simple to figure out, particularly for anyone with previous editing experience, there are some potential pitfalls. Here are a few tips and tricks to help you get the most out of the available tools.




Locate the Editor and Timeline

Many people don’t even realize YouTube has built-in editing capabilities — after all, the editor is not easily found on the site.

One way to access it is by going directly to the URL, which is YouTube.com/editor. Or click on “Video Manager,” which will make the “Video Editor” tab appear directly under the search bar at the top of the page.

Once you get to the editor, you will need to figure out the timeline. Linear video editors like YouTube’s are based around an intuitive and easy-to-use timeline. If you want to add a clip from your pool of videos into the project, simply drag it onto the timeline. You can also include any YouTube videos that were uploaded with a “Creative Commons” license. To do this, click on the tab marked with an encircled “CC,” find a video and drag it in. You can reorder clips once they are on the timeline.

=> See also 'How to Make Money From YouTube'

Efficiently Trim Your Clips

The only way to edit the length of your videos is by trimming from the beginning or end. Unlike most video editing programs, YouTube does not let you split and cut parts out from the middle of the video.

If you want to remove anything from the middle of the video, you’ll have to drag the same video into the timeline twice, then trim each down. You end up having two different clips from the same original source on the timeline. Obviously, you can do this more than twice, depending how much you want to chop up the footage.

The photo below shows a single video dragged onto the timeline twice around a text title. The videos are trimmed appropriately, so roughly half the video will play, then the text title will appear for two seconds, followed by the rest of the video:




Also, be aware that the trimming process isn’t always smooth. While you’re adjusting the slider on the timeline to trim a video, the video constantly reloads on the display. The best way to trim a video is to pre-decide the exact startpoint and endpoint, rather than trying to eyeball it while dragging the trim bar.

Go Easy With the Stabilization

Usually we don’t use tripods when shooting smartphone video, which means filming can get pretty shaky. The YouTube editor provides a tool to help stabilize shakiness, to a degree.

If you mouse over a clip on the timeline, three icons will appear. Click on the center one, which resembles a magic wand. That particular clip will pop open in a new window with several editing options.

Before anything else, check the box in the bottom-right corner of the window that reads “Preview effects side-by-side with original video.” Then adjust the “Stabilize video” bar to remove some of the shake. Unfortunately, there is a significant clarity tradeoff involved. The more you stabilize the video, the blurrier it becomes.


Before using the stabilization bar, or any other, it is usually a good idea to try the “I’m feeling lucky” option. Sometimes that makes the slight adjustments your video needs to shine.



Avoid the Temptation to Transition

The YouTube editor allows you to combine multiple video clips, a very useful tool. Simply drag multiple clips onto the timeline and arrange them in whichever order you fancy.

The editor also includes several options to segue between the clips. You can find these beneath the “Video Manager” tab, by clicking on the icon that resembles a bow tie. There are 15 segue options; add them to your project by dragging them onto the timeline. My advice, however, is to avoid nearly all of them. Other than the first two (Crossfade and Crossblur), which are relatively subtle, each of the other transitions will make your video look amateur.


Or select some of the sillier ones, such as Heart and Star, for ironic or comedic purposes — if that’s your goal.

If you really want to break up the clips, use a blank black screen. To do this, click on the text tab, marked with a lowercase “a” and located next to the transition tab. Drag the “Centered Tile” to the proper space in the timeline. When you place it, a popup box will appear. Simply delete the “ABC” from the text box and you’ll have a two-second black screen transition.

Thinking About Adding a Soundtrack? Proceed With Caution

You have the option to add music to your video. To do this, click the tab marked with a music note. A list of songs will appear. These are the only songs you can use; you can’t drag in outside audio files. Even with the option to sort by genre or artist, the list of songs can be tricky and frustrating to navigate.

If you do find an appropriate track, you may choose to either completely replace the audio from your video or engineer a mix between the song and the video’s audio. First, drag the song into the timeline below the video clips. Once that is done, an easy-to-navigate yet often buggy slider will appear on the right side of the screen.

Some of my videos just don’t seem to like mixing with the soundtracks. Usually, I fix the bugs by refreshing the page or taking the video or song out of the timeline, then replacing it. You may have to play around with it for a while to get it right.

“Please Note: After you change your video’s soundtrack to one from the YouTube library, the video won’t be eligible for revenue sharing. Additionally, advertisements may be displayed on videos that contain soundtracks from the library.” 
—YouTube


Another shortcoming is that you can’t trim the audio clips at all. If a song is longer than your video, the song will simply end awkwardly at the point where the video ends. Also, you can’t strategically line up the song and the video.

Finally, should you choose to use audio, YouTube will automatically add advertisements to the associated video. And using a song from YouTube’s library negates your ability to monetize a video if it goes viral.


The Secret to YouTubular Video Editing

The YouTube editor is great for compiling footage and making minor improvements to the aesthetics of a video. The secret to great YouTube videos, if there is one, is to start out with solid footage. As with anything, post-production techniques generally won’t yield any miracles.

Keep a steady hand when shooting for stable videos. Go for compelling camera angles. Learn how far from your subject you should stand for optimal volume. And always keep in mind that you have millions of YouTube fans waiting for you to entertain them; so keep practicing and try to produce something amazing.

If you’ve got great tips about how to get the most out of the YouTube editor, let us know in the comments section.

=See also 'How to make money from YouTube'

author:Fran Berkman
http://mashable.com/2012/10/19/youtube-video-editing/