Thursday, 29 March 2012

7 Tips for Marketing to Moms

Mothers are the gateway to sales — women make 85% of purchasing decisions in a household, and often that women is a mom. She’s not just buying for herself; she’s also buying for the baby, the toddler, the teenager and for the entire soccer team. And she’s not just buying Cheerios and baby wipes — she’s purchasing electronics and other household items, sometimes even from her smartphone, since 70% of moms now own smartphones.

Many moms used to stay home and watch soap operas while they cleaned the house, taking in ads for Dove and Johnson and Johnson (hence the “soap”). But today’s moms are much more dynamic: they have access to online tools, and they use them to fight feelings of isolation and maintain relationships — the rise of Facebook, Twitter and blogs have given moms a place to congregate, share opinions and build friendships. So, for brands, earning a mom’s attention and trust can be a gold mine and a path to other moms. But how do you do it?

Mashable spoke with several experts with plenty of experience marketing to moms:

Catherine Connors, director of community and social good at Babble
Samantha Cescau, strategy director at BBH
Kevin Burke, founder of Lucid Marketing, who’s worked with Disney, AOL, baby brunch, tinyprints
Stacy DeBroff, founder of MomCentral
Read on to find out what moms love, what they hate and what you should do to win their approval and loyalty.

1. Look at What Works

There are always commercials that get people talking — pay attention to what it is that makes people love them so much. Cescau says BBH routinely asks women what advertising is resonating with them. She says that recent wins in the mom sector have been Google Chrome’s Dear Sophie spot (“It really hits home” for moms, she says), and Volkswagen’s The Force ad (above) gets a lot of votes. Even though it’s old, the Toyota Swagger Wagon still appeals to moms, and Best Buy’s “Game On, Santa” spot did well in recent weeks. Look at what these have in common — there’s a theme of family and sentimentality, but there’s also humor and a depiction of mom as a do-it-all badass. Moms aren’t so busy that they’re averse to humor, so don’t be afraid give them a chuckle. “To some extent, you’re looking for entertainment, so ads that break through and are entertaining are appreciated,” Cescau says.

2. Tug at the Heartstrings

The Dear Sophie Chrome ad (a BBH client) touches on “true parenting insights that strike an emotional cord,” says Cescau. It plays on the “they grow up so fast” mantra of parenthood, features an adorable baby and evokes nostalgia. The 92-second ad helps moms relive parenthood milestones, like when their babies took their first steps, giggled with glee and spent the night with a fever.

Hallmark recently ran a spot that featured a soldier opening up a book that records your voice so the kid can listen to the parent reading it. But Hallmark “flipped the script,” says Burke. Since dad’s away from the family for the holidays, the kids recorded their voices reading the book.

3. Make It Snappy

We know, moms are busy. Therefore, if you’re looking to engage a mom, keep it brief. It’s better to have a 30-second spot than a minute-long one that she turns off halfway through. “Moms appreciate and value efficiency,” says Burke, adding that brands should respectful of a mom’s time on all platforms — advertisements, Facebook games, online and on the telephone with customer service. Better yet, make it snappy and useful. The website Tinyprints let moms send cards from Santa Claus — they would go on the site to buy cards, personalize them with the kids’ name, and then a few weeks later, little Joey gets a card from Santa. “There was a real surprise element” when the cards arrived, says Burke, who’s worked with Tinyprints.

4. Don’t Stereotype

Soccer moms. Helicopter moms. Wired moms. Boomer moms. Gen Y moms. These are some of the terms marketers use to define their target market. But would a mom ever describe herself as any of these? Probably not. So don’t pigeonhole them. Too often, advertising depicts moms as either a frazzled, frenetic mess or a Desperate Housewives-esque model of perfection. In reality, moms lie somewhere in the middle of this continuum.

“There are probably a million stock photography images you can dig up of a mom feeding a baby with a bottle while at the computer doing work in a suit,” says Cescau. “But I personally find that much of the portrayal of moms in advertising and in media is really stereotypical and a bit of a turn-off.”

Burke agrees: “Too many marketers don’t appreciate the diversity of moms out there … and things can go awry in the creative process” if you focus on one particular angle.

5. Be Real

Moms put up with a lot of crap throughout the day, and the last thing they want to do is come across an ad that presents them with more crap. “Mothers appreciate honesty and realism in communications, and they want to be treated as intelligent and smart and more than just a mom,” says Cescau. A mom is a wife, a sister, a coworker and more — and she wants to be acknowledged in each of these roles. Lastly, realize that, in most cases, dad isn’t just bringing home the bacon while mom takes care of the kids. Often, the parents work together, and Cescau advises brands to be respectful of that partnership and not portray dad as “the dumb fall guy.”

6. Make Plays on Facebook

Social media connect moms (and mom bloggers), leading to a snowball effect that will help a brand find success, says Burke. Facebook is the social platform where moms tend to spend the most time, and often where they go to share or consume information about brands and products. Therefore, Cescau says Facebook is best for a mainstream audience, while Twitter targets a more affluent, tech-savvy mom. This high-tech mom can be used as an influencer (see “Moms Talk” below), but Twitter might not be the best way to get to an average mom.

But while social media is a cost-efficient way to engage consumers, it doesn’t come without risks. You don’t want to reach out to more consumers than you can handle, or else you’re setting yourself up for failure. “It’s important to understand the risk profile — you don’t want to inadvertently spread negative word of mouth,” says DeBroff.

7. Moms Talk, So Talk with Them

“Anything that comes from a brand is inherently bias,” says DeBroff. “Even if a brand brings on a celebrity or a medical expert, moms don’t feel like this person is genuine.” But if they hear it from another mom, whether it’s one you know and trust or one who wrote an Amazon review, a mom will be more compelled to purchase (or not purchase, depending on the review) the item. And, DeBroff says, these recommendations really do translate into purchasing behavior. So the challenge for brands is getting moms on your side, getting them to talk to other moms about your product and helping these other moms “distether” from their current brand loyalties to come on board with your brand.

And mommy bloggers can be a great tool for doing so — they’re a huge force in the marketing world. But don’t think you can just cold call a mommy blogger and expect a sales increase. Mom bloggers are all about building relationships, and brands can’t think of their work with mommy bloggers as a “campaign,” per se — it needs to be viewed as a mutually beneficial relationship.

Don’t just focus on Klout score — try to work with the people who are most relevant for your brand. “There’s a whole ecosystem, and these moms are connected to each other,” says Burke. “Influential moms are linked, and when a brand resonates with her and her audience, that shows up on the radar of other influential moms.” So, instead of focusing on one-way conversation that marketers have traditionally done, you have to focus on having a conversation and building a relationship. “Look at it more as a holistic relationship from a communications standpoint than ‘which mom should we work with today?’” says Burke.

Connors says mom bloggers are always looking for something new and fresh. Which is why the Land’s End Swimsuit Confidence Week was a success. “It was a great contest that encourages body confidence, and it didn’t play on the usual stereotypes of moms who are frumpy and ones that want to be MILF-y,” says Connors. “It engaged the bloggers in a very effective way by getting them into a swimsuit, which is interesting, because it asks them to do something risky.”

What campaigns have you seen that have marketed well to moms? Let us know in the comments.

Author: Lauren Drell

Thursday, 22 March 2012

How to make money from your blog: 5 tips

Many people who write blogs today simply want to share their opinion on something. But then there are the business-minded folks, who have found a way to use blogs, or Web logs, to bring in a little extra cash too.

If you're interested in taking it further — blogging for bucks, if you will — here are five strategies that could turn your blog into a moneymaker.

1. Sell advertising.
This is likely the most common means of leveraging a blog to generate income. If yours happens to become a well-known blog, or one that is well-received in a particular niche, it's always possible to sell ad space on your own. For Bing Blogs and services such as Google's AdSense or BlogAds, bloggers can establish ad programs. AdSense's — which lets you select several ads that are consistent with the content of your blog — pays you based on how many readers click on the ads for further information. Even better, it's free. BlogAds, on the other hand, hooks bloggers up with would-be advertisers and levies a commission in return for any ad placements that result. "The nice thing, too, is that the ads are relatively unobtrusive," says Scott Allen, co-author of The Virtual Handshake: Opening Doors and Closing Deals Online.

2. Help sell others' products.
Here is another click-through opportunity. Affiliate programs enable your blog to serve as a conduit between readers and online sites offering various goods and services. One popular choice is If, for instance, you offer book reviews or even just mention a book in passing in your blog, an affiliate program provides a means for your readers to click directly from your blog to Amazon to obtain further information about the book.

If they break out the checkbook or charge card, you get paid as well.

3. Solicit contributions.
Not every blog-related income opportunity involves hawking goods or services. As Blanche DuBois said in A Streetcar Named Desire, consider relying on the kindness of strangers. Ask for contributions. If, for instance, your small-business blog supports a cause or issue in some fashion — say you repeatedly mention tax reform, health care or some other topic — you can always ask for reader support. Even if you've attracted a group of regular followers who simply enjoy reading what you have to say, they may be willing to underwrite their loyalty with a little financial help. Programs such as PayPal make it easy to establish a simple on-site contribution collection button. "There are lots of worthy 'cause' blogs that would qualify for donations from grateful members of the blog community," says Las Vegas communications consultant Ned Barnett.

4. Market your services in your blog. 
Many people associate blogs exclusively with a cyberspace-based soapbox — a place to shout your opinions and little more than that. Granted, blogs are an ideal venue to share your thoughts with others, but don't overlook their capacity to generate new business as well. When appropriate, work in references to what you do and, in turn, what you may be able to offer any would-be client or customer who may be reading your blog. That can spread your opinion and your business moxie at the same time."Instead of short commentaries that begin a dialogue with readers, as many blogs do, I write the equivalent of journal articles that demonstrate my abilities, strategies and perspectives on specific issues," Barnett says. "When it resonates, it means money. Since starting this approach, I have generated three new paying clients and brought in about $10,000 on revenue — directly attributable to specific blogs."

5. Use a blog to deepen your existing customer relations.
Nor does any marketing material inserted in blog content have to be limited to bringing in completely new business. By using a blog to regularly communicate with existing clients as well as other readers, you can take advantage of the opportunity to fully inform them about everything your business does. That may expand your readers' understanding of the full scope of your products or services."My blog has helped existing clients determine the range of my skills and services," says Ted Demopoulos of Demopoulos Associates, a Durham, N.H. consulting and training concern. "One client who had only used me for training in the past was surprised at my range of expertise and is now using me for a consulting project. Another who only used me on technical projects is now considering me for a more business-oriented project."

Author: Jeff Wuorio 

Thursday, 15 March 2012

53 Ways to Make Money Online

Ways to make money online, search for it and you’ll find hundreds of them. That is because these days everybody wants to learn how to make money on the Internet without a job. Some of these work at home jobs are legitimate and real methods of making money on the web and others are pure scams and get rich quick schemes. In this post, you will find 53 legitimate ways to earn money online working from home, from making money with affiliate programs, blogging and freelancing to making money on eBay, online surveys, GPT programs and many other easy ways to make money fast.
Although there are so many different ways to make money on the Internet, making money on the from home isn’t always easy or quick. It takes hard work and dedication. Yes, there are some online jobs that are easier than others and there are some online money making ideas that produce results quicker. But if you want to make real good money online, you have to work for it.
Earning money online is no different than making money offline. If you want to work at home, you need to have the right mind set. Forget about making money with a push of a button, free money or the magic money making method that is going to get you rich over night. Though, Internet itself is a virtual world, there is nothing virtual about the need to work to make money online!
Making a living on the net takes hard work and consistency. And if you are willing to put enough time and effort into it, there are number of ways to make extra money on the Internet. Here are 53 ways to make money online:
Wherever possible, I tried to provide other resources and information about some of these methods by linking to other more in dept and detailed articles, which will give you more information on how to make money online with that specific method. I hope it will be helpful.
Ways to Make Money Online- Affiliate Marketing
Get Paid to Take Online Surveys
One of the best ways to make money online is doing online surveys. Market research companies get paid from manufacturers and companies to gather feedback from their consumers, which they do by conducting online surveys. They then share some of that money with their members who participate in online surveys they conduct. Although, paid survey scams have mad it harder for people to find legitimate paid surveys sites, there are still hundreds of legitimate paid survey companies out there, willing to pay you for your opinion. Legitimate Free Online Surveys
Making Money with Affiliate Programs
This is by far one of the top ways to make money online. You are basically selling other people’s stuff for a commission. You can find digital products like e-books and short reports to promote on sites like ClickBank and PayDotcom.  Affiliate Marketing for beginners
Get Paid to Surf
Get paid to surf is kind of big on the internet. And of course, scammers are all over it as well. So, be careful and make sure you register with known and trusted sites. You won’t make much money, but not much work is required either. Get paid to surf
Make Money Selling Photos Online
If you like photography and can take interesting pictures, there are many sites you can upload your images too and get paid every time someone downloads an image of yours. The good thing is that one photo can sell over and over again. Imagine the potential of having 100s of images on few sites. Get Paid for Photos
Get Paid Sharing Files Online
There are a couple of document sharing sites that you can upload any kind of file you own to, and every time someone downloads it, you get paid for it. Files can be in almost any format, from TXT to PDF and everything in between. Get Paid to Upload
Earn Money as a Mystery Shopper
Mystery shopping is becoming a popular method for companies to evaluate there employees and their customer services skills. Although there are a lot of different opinions about this, mystery shopping is actually growing as an industry. You will be assigned to shop and dine in different places and report your experience back. Depending on specific assignments, you can expect to get paid anywhere from $40 to $300 or more per assignment. Of course, the amount that you spend buying goods and services will be reimbursed. Sometimes you get to keep the item you bought at no charge to you. Get Paid to Shop
Sell Unused Items on eBay and CraigsList
Almost everyone knows how to make money on eBay these days and you are probably tired of hearing about it. But the truth of the matter is that eBay is a really good way to make money. Another great place to sell unused stuff is CraigsList. CL is one of the most visited sites in the world, so your ad will get viewed by many potential buyers and its free to place an ad on CL. Look around your house and find things you don’t need and use any more. List them on eBay for a fair price. No mater how much money you end up making selling your unwanted stuff on eBay, its still better than letting them dust in your garage! How to Make Money on CraigsList
Make Money Designing Logos
Hundreds of new websites and blogs are born everyday. Most of them will need a logo, but not every site owner knows how to make a logo. If you have some design talent, you can make good money offering custom logo creations on webmaster related forums and classified ads sites. Don’t have a professional software? Use free imaging tools such as PhotoFilter to make stunning logos.
Make Money Flipping Website and Domain
Buy good domains and resell for a profit. Build a website or a blog, work on it for a while and get it going. It’s Just like flipping houses, when you get the site to a good point, put it up for sale. People like websites that are ready to go, and they do pay good money for it. Hundreds of website are bought and sold every day on sites like Make Money Selling Domains
Earn Money Designing Websites
If you are good at designing sites, why not make money doing so? There are even free softwares such as Kompozer that you can use to design and build nice looking websites without any knowledge of HTML. Use webmaster related forums like WarriorForum and DigitalPoints to find buyers.
Make Money Designing T-Shirts and Other Customizable Items
If you are good at making up catchy phrases and cool designs, you can make a decent amount of money designing and selling T-shirts on sites like Caf├ęPress. Get paid to design t shirts
Make Money with Digital Scrap Booking Templates
I personally don’t get this, but many people love to scrapbook, and they do pay good money for templates. Make different kinds of templates and make it easy for people to use them.
Make Money on Youtube
One way to use YouTube is to use it as a tool to get yourself known. In this age of YouTube and instant super stardom, it’s not very far fetched to think you can become a star if you can sing. YouTube and other video sharing sites make it possible for anyone to have a chance to be discovered by record label companies.How to Make Money on You Tube
Make Money Making MySpace Backgrounds
They are all over the internet, those ad for MySpace background! And that means only one thing, there is a market for MySpace backgrounds! Creating MySpace backgrounds isn’t that hard. But, most users don’t have the time to do it or are simply lazy. You can provide them with this service and customize their MySpace pages and charge a fee for doing so. What better place to advertise your service than MySpace itself?…
Get Paid For Your videos
With the huge interest in videos online, there is always room for more. Create interesting videos of yourself or whatever and upload them to Web Sites like Revver and Break. They will share a percentage of their ad revenue with you. Plus, you get something for each download as well.
Get Paid To Read Emails
As the title suggest, you get paid for reading emails. Everyday you receive paid emails in your inbox with links to different websites, whcih you have to click and view for a few seconds. Not a lot of money, but its something extra. Get paid to read emails
Make Money with Reward Programs
Another one of those “quick” ways to make money online is getting paid to do free offers. Reward programs or GPT (stands for Get Paid To) as they are known online are sites that pay their members for doing variety of things. Basically, you earn money for doing things that you already do online in some way or another, such as signing up for freebies, registering with interesting sites, shopping, visiting different websites, etc. GPT site are like the middle man, they get paid from advertisers to drive leads (you) to their site. They then give a percentage of what they earn from their advertisers to their members. GPT Sites
Earn Money Doing Directory Submission
In order for a website or blog to be successful and make money, it needs traffic. There are many ways to work on traffic. One way is to submit your site to website directories. But, many webmaster and blogger are busy with other aspects of running a site, so they don’t have time to do this. That’s where you can come in and offer to submit their site to directories for a fee. Use forums like SitePoints and DigitalPoint to offer your service to webmasters.
Get Paid To Review
Set up a website or a blog and start a review site. Website owners and bloggers will pay you to post a review of their site on your site. It helps them get the word out and helps you make money. You can also pick affiliate products and review them on your site and place your affiliate link for that product in the article. Every time someone buys that product using your link, you get a commission. Get Paid to Review
Make Money with a Niche Directory
You have seen those directory sites that have a list of specific sites in different categories. Set up one for yourself. Gather a list of site and sources related to a specific niche and list them on your site. Sell ad space to other webmasters. You can charge a monthly fee to have their ads shown on your site. is a good place to look for potential customers.
Get Paid to Search
Search engines are big money makers. No wonder every day new search engines pup up everywhere. But since they are not as big as Google and yahoo and some other engines, they pay you to use their site to search. Basically their sharing their earnings from their advertisers with you.  Get Paid to Search
Make Extra Money Making Photo Mosaics
If you can make photo mosaics, set up a website and offer your Photo Mosaics service. You will be surprised how many people pay for these things.
Work as a Virtual Assistant
As more online based businesses are born every day, virtual assistant services are on high demand. People use virtual assistant for research, finding things, doing time consuming tasks, making phone calls and etc. Setup a free blog or site to offer your service. Make Money as a Virtual Assistant
Make Money Hosting Online Forums
Use softwares like SebFlipper to host hundreds of separate forums from a single web server. Make money by charging people to host a forum with you, or offer it for free, but show your ads on their forums and make money that way.
Get Paid To Install Applications
Most People have problem with installing different kinds of applications. If you are good at installing a particular app or a software, why not make some money while helping others?
Get Paid To Answer Questions
If you have knowledge about something (which you do, everybody knows about something that others may not know), put it to work for you. There are many websites that you can offer your expertise and knowledge in exchange for money.  Get paid to answer questions
Pod Casting
Think of it as a voice or video blogging. Talk about interesting topics and make money from ads shown. If you are a good speaker, can provide useful information and have a nice voice, it’s not that hard to get hundreds of subscribers. You can use free sites like to turn your blog into a podcast!
Make Money on eBay
Believe it or not, there are lots of people who don’t know how to sell on eBay. You can sell their stuff on eBay in exchange for a commission. You can take this one step farther and turn it into a bigger business by buying wholesale items and selling them individually on eBay. Don’t forget that garage sales are often good places to find worthy items for a fraction of the cost. How to Make Money on eBay
Ways to Make Money Online- ebay
Make Money with Focus Groups
Focus group are basically the same as paid surveys, but unlike paid surveys, most focus groups are conducted in a physical location. Focus group studies are held in most major cities. You will be in with a group of other selected people, talking and answering question about whatever product or service the study is about. You can expect to get paid from $60 to $250 for an hour to a full day of study. Paid Focus Groups
Domain Drop Shipping
It’s basically selling domain registration for big domain registration sites likeTuCows, which makes it easy for you to start your own private label domain registration. You can make money not only from the initial sale, but from renewals as well.
Create and Sell E-Books
You can make e-books about anything. If you have some knowledge about anything, whether its a recipe or a how to do this and that. Its not as hard as you think. Look at some e-books that are selling for $50-$100 or whatever, and you see what i mean (most of them are crap, but people do pay for them!). How to make an ebook for free
Make Money with Amazon Mechanical Turk
Its one of the biggest unknown ways of making money online, yet its so easy to do. You do simple tasks like differentiating pictures from text, and get paid for it. If you have enough time to invest in it, you can make good money with amazon turk. Make money with amazon mechanical turk
Get Paid to Review Softwares
Websites like SoftwareJudge will pay you for using and reviewing any of the software available in their collection.
Make Money Blogging
Blogging is becoming increasingly popular. You can set up a blog in less than an hour. There are many free blogging platforms you can use at first. When you get comfortable, then pay for your own hosting and domain name. You can blog about anything you like, no matter how bizarre and unusual you may think it is. There is always an audience out ether. You can make money with your blog, showing ads on your blog using advertising programs like Google ad sense or selling affiliate products or even your own short reports and e-books. However, making money with blogs takes lots of work and time. You have to be patient and willing to put a lot of time and effort into it.
Earn Money Moderating a Forum
Forums are another great way to make some extra money. You probably already participate in a forum or two. Why not start a forum of your own? Pick a topic you like and build a forum based on it where people can talk about it and share their ideas and experiences about he subject with each other. You can make money showing ads. And if the forum becomes popular, you can charge people to join, or have a special room in the forum where one has to subscribe in order to participate. An example of that would be the WarRoom which only paid users of worrier forum have access to.
Get Paid For Data Entry
Not the scam one, we are talking about data entry for Google. Google pays people to take photos of businesses, and enter basic data such as hours of operation. You know how many business are located just next to your favorite grocery store? MyDataTeam
Make Money Creating Softwares
Know how to make a software? Then start writing software and plug-ins. One of the hottest plug-in markets is the blogging platforms like word press and blogger. Use forums to find out what bloggers need that you can make a plug-in for. Create your plug-in or software, and set up a free blog to advertise it.
Make Money Posting On Forums
People who start a new forums often pay people to post on their forums, so it will look active, therefore attracts more people to join the discussion. Many forums will pay up to $0.25 per post, which can be just a sentence or two. Again you can use established forums to find people who are looking for forum posters.
Ads On Forums
If you like participating in forums or are already a member of any forum, look for “ad share” sign in your user CP. Some forums offer a percentage of their earnings from ads, with their members.
Earn Money Online Translating Document
If you speak a second language, why not translate document online and offline, and get paid for it? Free classified sites are the best way to advertiser your service.
Make Money on Fiverr is a site where you can make money doing almost anything you can imagine for $5. Simply register for free and create gigs, offering people your services. Whether its singing a song for them, calling their kid and pretending to be Santa or teaching them a Spanish phrase or showing them how to make a Facebook fan page, people are willing to pay you doing these things on Fiverr. You will be amazed at how easy it is to make money on Fiverr with things that you could never imagine someone paying you for it.
Get Paid to Play Games (game money)
On game sites like Farm Gold and Second Life, you can make virtual money, which can be exchanged for real money. I am sure you have heard of like Ansche Chung, which is the first person who become a millionaire, exchanging her virtual money earned from Second Life for real money, worth over a million dollar. Get paid to play games
Get Paid as a Game Tester
Very easy way to make money by doing something enjoyable. But, its hard to find legit sites that pay you to test games. If you look around hard enough, you may find a company or two. If I do find one, I will update this page and post it here. So be sure to bookmark this page and check back.
Make Money with Your Own Search Engine
Use Google to build your own custom search engine. Build a search engine for a specific topic like a search engine just for finding information related to music or what have you. To get it going, set up contests for searchers, and give a prize to the biggest searcher. You make your money when people search from your search engine and click on ads.
Make Money Freelance Writing Online
One of the most popular ways to make money online is freelance writing. You don’t need any money to invest, there is no need to own a website, (although having one helps) and best of all, you can make quick money. In most cases you get paid the same day you finish working on the project. There are tons of places online you can offer your writings. There are even some websites that pay you for writing exclusive content for them. Get paid to write
Get Paid to Comment on Blogs
In order to rank higher and attract more traffic to make money, bloggers need quality links pointing back to their blog from other blogs, more than anything else. You can do that for them by commenting on other peoples blog and charging $0.50 or so for each link back.
Become a Job Referrer
Some firms pay referral bonuses of up to $1,000 for referring the right person for a job. Develop relationships with recruiters, like temporary job finding services and refer people who you know are fit for the specific job. You can do this both online and offline.
Software Plus
Work on already developed softwares and make them better and easier to work with.
Convert Online Money
You can make money by converting, EGold money into PayPal money, etc. People charge up to 5%-10% to do the same thing.
Drop Shipping
Use sites like Caf├ęPress to create a free storefront online and be a drop shipper. You don’t have to deal with anything but getting customer to visit your online store front.
Sell Craft and Art Work Online
Have free time on your hand and are good at making things? Well, use your skills to create art work and crafts to sell online. You can sell your art work and crafts either on eBay or classified sites, especially Craigslist.
Make Money with CPA
CPA is a much easier version of affiliate marketing, which most of the time you don’t have to sell anything. You just have to send leads to advertisers site. For example, some Advertiser will pay you up to $5, each time you send a lead to there page where the person enters an email address or a zip code in order to participate in a survey to win something. Although to get accepted by CPA networks you have to have a website or a blog, you don’t need a website or blog to make money as a CPA affiliate. CPA for beginners
Get paid to Socialize
Now that Social networking sites are becoming more popular, a lot of people want to get in the game and make money running their own social networking site. But, since they need some members to get the word out and make the site look active, they are willing to pay people to become members and post messages. Here are some social networking site you can get paid . Get paid for social networking 5 Social Networking Sites that pay you
There you have it, 53 online jobs you can use to earn money working from home. I hope this list can give you some ideas and inspirations for making money online. Please keep in mind that most of the above online money making ideas, are simply ways to make extra cash. They are not to be looked at as long term work at home business plans. Although, a few of them, like making money on eBay and making money with affiliate programs do provide fantastic work at home opportunities and are revered by many internet marketers as some of the best ways to make money online.

Tuesday, 13 March 2012

8 Powerful Tips for Marketing Your Business With Ebooks

Your company’s Twitter handle has a healthy amount of interaction, your status on Skype is set to chat with customers, and your email marketing strategies are always segmented and split-tested. Though you adopted every niche social media platform early and your website’s editorial calendar is full, you still may be missing out on a huge opportunity to expand your audience and rake in revenue.
Make room on virtual bookshelves for your next ebook — those (often free) PDFs a few dozen pages long that people from all over the world are reading from their iPads and Kindles. The file has a low production cost and a high conversion rate and can quickly turn passive clickers into paying customers, and retain them in the long run as well.
I asked a panel of successful young entrepreneurs how to seize the ebook opportunity to not only grow your business, but also to establish yourself and your company as an up-and-coming industry authority.

1. Dangle the Bait

They should just be the bait: Ebooks provide a lot of value up front, but also entice customers to want more from you. Position your ebook in a way that it builds value and desire for your backend products/services. Seventy-percent of your revenue will come from back-end sales after a customer purchases an ebook from you. Treat it like a worm…a big, juicy worm.
- Trevor Mauch, Automize, LLC.

2. Answer Your Audience

What does your audience need help with? What topics do they most often ask about? Take these pain points and turn them into a useful piece of content to share as an incentive for Liking your Facebook page, signing up for your e-newsletter, etc. It’s a win-win for both parties – you receive new leads and/or contact information, and your audience receives the information they need.
- Heather Huhman, Come Recommended.

3. Build a Database

Use an ebook as a very easy and inexpensive way to build your database. An ebook can be very easy to produce and very easy to get out to many people. Consider writing one to give to people for free or for a very low fee in order to get your message out to people and introduce them to your services. The ebook can be passed around and posted all over the Internet.
- Louis Lautman, Young Entrepreneur Society.

4. Boost Awareness through Bookstores

There are ways to code any digital publication for the many ebook marketplaces online. Having your ebook listed in these marketplaces creates a great deal of opportunities when readers are looking for information in your field. The goal with this tactic isn’t necessarily more sales, but rather more awareness of you, your name and your business.
- Logan Lenz, Endagon.

5. Trigger a Domino Effect

The purpose of one media is to get them interested in the next, while delivering the value, resources and answers they expected. If your goal is to use ebooks to increase your consulting business, then your book should build the case that they need a consultant. Everything you do is marketing. Use callouts, make references to clients throughout the text and always have a call-to-action.
- Greg Rollett, The ProductPros.

6. Establish an Authority

Building a business is the same as building a following. Growth revolves around content. Share a solid ebook with useful information, covering the area in which your business lies with your audience. Your audience can begin to recognize you as the categorical authority (depending on the quality of the content) and, subsequently, as the go-to company when they need a product or service.
- Nick Friedman, College Hunks Hauling Junk.

7. Enter New Economies

Since there are no printing or shipping costs to publish an ebook, price your ebook at a low enough cost so that customers worldwide can purchase them. As a result, you’ll have a wider and more engaged potential audience of customers who will already know you and your products.
- Warren Jolly, Affiliate Media Inc..

8. Adapt to All Screens

These days, it’s extremely easy to publish an ebook in PDF, ePub or Kindle formats. Your goal is to get your ideas and message in as many hands as possible, and by adapting your ebook for all digital screens, you have the potential to get more eyes on it. This also increases the possibility for sharing, and leads to more profitable ebooks or products in the future.
- Sean Ogle, Location 180, LLC.
author: Scott Gerber
Image courtesy of Flickrtim_d