How to Drive More YouTube Views With Pinterest

Do you want more people to watch your videos?

Have you thought of integrating your YouTube channel with your Pinterest account?

When you combine the power of YouTube with Pinterest, you can boost your business and increase your subscribers.

In this article, I’m going to show you how to add YouTube videos to Pinterest.

This is a great way to leverage the power of both of these platforms.

And this tactic is easy to do and can easily be outsourced.


You don't even need to leave Pinterest to view a video.

Here are 8 steps to add YouTube videos to Pinterest:

#1: Download Google Chrome
You can pin from any browser, but Google Chrome’s Shareaholic for Pinterest plugin makes pinning a very easy process, because you simply need to click on the red Pin button and it will automatically fetch all pertinent details from your YouTube channel.

If you’ve not yet downloaded Google Chrome on your Mac or PC, you can click on this link: Google Chrome Download.

#2: Make Sure Your YouTube Video is Fully Optimized
You want to make sure to leverage the traffic that comes from Pinterest; therefore, you’ll want to fully optimize the YouTube title and description box before you pin your first video.

Don’t forget to start any copy you put into your YouTube description box with a URL/link back to your blog, opt-in page or offer page.

Since that link is active (clickable) and it’s the first thing that viewers see, it’s important to include it.


Optimize your YouTube videos before you post them.

#3: Make Sure Your YouTube Channel is Optimized and Ready to Take Viewers to Your Opt-in Pages
Once viewers land on your videos, they may want to know what else you have to share.

If they click on your YouTube profile name, they’ll be taken to your channel’s landing page.

Make sure you optimize the channel name and description box, add a photo of yourself and that you list links on the right-hand side of your channel that take viewers to your opt-in pages.


Optimize your YouTube channel.
These simple steps go a long way in leveraging the traffic you’ll get from Pinterest.

#4: Select the First YouTube Video You Want to Pin
Once you’ve downloaded Shareaholic for Pinterest and you’ve made sure your YouTube channel is ready for traffic, you’ll simply need to go to your YouTube channel, select the video you want to pin and use the handy one-click button.


Use the Shareaholic Pin button in the Google Chrome navigation bar to share your video on Pinterest.

#5: Create a Board Specifically for Your YouTube Channel
When naming your board, make sure you take SEO (search engine optimization) into consideration. Pinterest can bring you traffic from both inside their community and from Google search.

With that said, you’ll need to take the time to do a bit of research to find the most appropriate keywords to use.


Create your Pinterest board using keywords relevant to your business.
Since I use this Pinterest account to solely feature video content, I’ve created different keyword-rich boards for different types of videos.

#6: Add Keywords in Your Description
When you share your video, don’t leave the description box empty. You’ll want to take advantage of targeted keywords related to your niche.

You have 500 characters to add a complete description.


Add a good description when you share your videos on Pinterest.

#7: Add a Link to Your Blog or Offer Page
If you have a relevant offer page or an email subscription page, you’ll also want to add the complete URL here inside the description box. This not only gives your page a backlink from Pinterest, a trusted source, but it also makes it easy for people to click on your link and land where they can opt into your offer or list.

By making all links active from the description box, Pinterest makes it easy to build a community of loyal followers!


Remember to add the link to your offer page or your subscription page inside the description box when you add your video to Pinterest.

#8: Pin All of Your YouTube Videos
Now that you’ve added your first YouTube video onto Pinterest, make sure you keep a consistent flow.

We add all new videos we upload on YouTube to our Pinterest account as well, as it’s now part of our overall backlink strategy.

When you leverage your YouTube videos on Pinterest, you’re able to take advantage of what I call a double-backlink. When you pin a YouTube video, you automatically create a backlink to your YouTube channel.

This is powerful for SEO because the more backlinks from trusted sources you send to your YouTube channel, the more YouTube will raise your ranking.

The same applies to your website, because you’re creating backlinks to subpages from Pinterest (which is the 38th most-viewed website on the Internet and the 15th most-viewed website in the U.S.), and we all know as marketers that Google loves high-quality backlinks from reputable sites.

Another advantage of this tactic is that you can send Pinterest traffic to your YouTube channel. If you’ve taken time to optimize your channel and videos, you’re able to increase your YouTube subscriber base.

In time, as you continuously produce high-quality video content, you can migrate that original Pinterest traffic to any of your opt-in pages and get those viewers to your email list.

And of course it’s the same scenario when you send Pinterest traffic to your blog or website. As long as you include a strong call to action and obvious opt-in boxes on each page of your blog, you’re able to direct traffic to a place where they can opt into your list.

Combine Your YouTube and Pinterest Strategies for Better Results
When you follow these steps and share your YouTube videos on Pinterest, you’ll multiply your marketing results.

By posting your YouTube videos on Pinterest, you’ll give your Pinterest followers easy-to-click links to your YouTube channel. This means you’re likely to also grow the subscribers to your YouTube channel.

By including links to strategic pages in the pin descriptions, you’ll create useful backlinks to your site. This will likely increase the visibility for your site in Google search results.

Give this tactic a try and combine the power of YouTube and Pinterest to boost your marketing almost effortlessly.

What do you think? Do you use YouTube? Have you posted videos on Pinterest? Has this worked well for you? Please share you comments below.

http://www.socialmediaexaminer.com/how-to-use-youtube-to-leverage-pinterest/
author:Krizia de Verdier

How to Edit Video on YouTube

Wave goodbye to the days of inaccessible, high-priced video editing tools — they’re long gone. Anyone with a smartphone and a free YouTube account can create a video that could reach millions.

For context, there are now more than 1 billion smartphones in the world, and YouTube video views surpassed 1 trillion in 2011. Basically, the world has video fever.

And anyone with a camera phone can film. What you may not know is that YouTube has some basic editing tools built into its website.

The YouTube editor is rudimentary, even when compared with simple video editing programs like Movie Maker and iMovie. Let’s not even talk about how it stacks up to Final Cut Pro — it doesn’t.

Even though it’s basic, YouTube editor can still be useful. But while it is relatively simple to figure out, particularly for anyone with previous editing experience, there are some potential pitfalls. Here are a few tips and tricks to help you get the most out of the available tools.




Locate the Editor and Timeline

Many people don’t even realize YouTube has built-in editing capabilities — after all, the editor is not easily found on the site.

One way to access it is by going directly to the URL, which is YouTube.com/editor. Or click on “Video Manager,” which will make the “Video Editor” tab appear directly under the search bar at the top of the page.

Once you get to the editor, you will need to figure out the timeline. Linear video editors like YouTube’s are based around an intuitive and easy-to-use timeline. If you want to add a clip from your pool of videos into the project, simply drag it onto the timeline. You can also include any YouTube videos that were uploaded with a “Creative Commons” license. To do this, click on the tab marked with an encircled “CC,” find a video and drag it in. You can reorder clips once they are on the timeline.

=> See also 'How to Make Money From YouTube'

Efficiently Trim Your Clips

The only way to edit the length of your videos is by trimming from the beginning or end. Unlike most video editing programs, YouTube does not let you split and cut parts out from the middle of the video.

If you want to remove anything from the middle of the video, you’ll have to drag the same video into the timeline twice, then trim each down. You end up having two different clips from the same original source on the timeline. Obviously, you can do this more than twice, depending how much you want to chop up the footage.

The photo below shows a single video dragged onto the timeline twice around a text title. The videos are trimmed appropriately, so roughly half the video will play, then the text title will appear for two seconds, followed by the rest of the video:




Also, be aware that the trimming process isn’t always smooth. While you’re adjusting the slider on the timeline to trim a video, the video constantly reloads on the display. The best way to trim a video is to pre-decide the exact startpoint and endpoint, rather than trying to eyeball it while dragging the trim bar.

Go Easy With the Stabilization

Usually we don’t use tripods when shooting smartphone video, which means filming can get pretty shaky. The YouTube editor provides a tool to help stabilize shakiness, to a degree.

If you mouse over a clip on the timeline, three icons will appear. Click on the center one, which resembles a magic wand. That particular clip will pop open in a new window with several editing options.

Before anything else, check the box in the bottom-right corner of the window that reads “Preview effects side-by-side with original video.” Then adjust the “Stabilize video” bar to remove some of the shake. Unfortunately, there is a significant clarity tradeoff involved. The more you stabilize the video, the blurrier it becomes.


Before using the stabilization bar, or any other, it is usually a good idea to try the “I’m feeling lucky” option. Sometimes that makes the slight adjustments your video needs to shine.



Avoid the Temptation to Transition

The YouTube editor allows you to combine multiple video clips, a very useful tool. Simply drag multiple clips onto the timeline and arrange them in whichever order you fancy.

The editor also includes several options to segue between the clips. You can find these beneath the “Video Manager” tab, by clicking on the icon that resembles a bow tie. There are 15 segue options; add them to your project by dragging them onto the timeline. My advice, however, is to avoid nearly all of them. Other than the first two (Crossfade and Crossblur), which are relatively subtle, each of the other transitions will make your video look amateur.


Or select some of the sillier ones, such as Heart and Star, for ironic or comedic purposes — if that’s your goal.

If you really want to break up the clips, use a blank black screen. To do this, click on the text tab, marked with a lowercase “a” and located next to the transition tab. Drag the “Centered Tile” to the proper space in the timeline. When you place it, a popup box will appear. Simply delete the “ABC” from the text box and you’ll have a two-second black screen transition.

Thinking About Adding a Soundtrack? Proceed With Caution

You have the option to add music to your video. To do this, click the tab marked with a music note. A list of songs will appear. These are the only songs you can use; you can’t drag in outside audio files. Even with the option to sort by genre or artist, the list of songs can be tricky and frustrating to navigate.

If you do find an appropriate track, you may choose to either completely replace the audio from your video or engineer a mix between the song and the video’s audio. First, drag the song into the timeline below the video clips. Once that is done, an easy-to-navigate yet often buggy slider will appear on the right side of the screen.

Some of my videos just don’t seem to like mixing with the soundtracks. Usually, I fix the bugs by refreshing the page or taking the video or song out of the timeline, then replacing it. You may have to play around with it for a while to get it right.

“Please Note: After you change your video’s soundtrack to one from the YouTube library, the video won’t be eligible for revenue sharing. Additionally, advertisements may be displayed on videos that contain soundtracks from the library.” 
—YouTube


Another shortcoming is that you can’t trim the audio clips at all. If a song is longer than your video, the song will simply end awkwardly at the point where the video ends. Also, you can’t strategically line up the song and the video.

Finally, should you choose to use audio, YouTube will automatically add advertisements to the associated video. And using a song from YouTube’s library negates your ability to monetize a video if it goes viral.


The Secret to YouTubular Video Editing

The YouTube editor is great for compiling footage and making minor improvements to the aesthetics of a video. The secret to great YouTube videos, if there is one, is to start out with solid footage. As with anything, post-production techniques generally won’t yield any miracles.

Keep a steady hand when shooting for stable videos. Go for compelling camera angles. Learn how far from your subject you should stand for optimal volume. And always keep in mind that you have millions of YouTube fans waiting for you to entertain them; so keep practicing and try to produce something amazing.

If you’ve got great tips about how to get the most out of the YouTube editor, let us know in the comments section.

=See also 'How to make money from YouTube'

author:Fran Berkman
http://mashable.com/2012/10/19/youtube-video-editing/

How to Make Money From YouTube

YouTube recently announced that its users upload 72 hours of video per minute. Although mind-blowing, such an astronomical number could potentially discourage YouTube fame-seekers.

When you pair that number with the 4 billion hours of video we watch per month, it’s clear that entertaining and valuable content is in high demand. And now that the YouTube Partner Program is open to everyone, monetization is actually more feasible than ever.

 Even if you never reach Justin Bieber status on YouTube, you can join the plenty of people who successfully make a living off the platform. Just know that it requires the right preparation, execution and equipment — but most importantly, patience.

We asked three YouTube stars — Tyler Oakley, Chris Thompson (SupRicky06) and Craig Benzine (WheezyWaiter) — to give advice on how to make a successful YouTube channel. 

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Getting Started
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First, you must set up an account. If you already have a Gmail account, you can log in using the same name and password. However, it’s helpful to keep your email separate, so consider creating a new account strictly dedicated to your channel. (You can always sync your email so YouTube-related messages forward to one address, if you prefer.)

When creating an account, think carefully about your username — the handle will essentially become your brand name, so make sure it’s something you’re really comfortable with. 

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Content Is King 
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Each of the YouTube stars in the above video mention that producing quality content is most important — now, more than ever. YouTube recently updated its video discovery features to focus on watch time versus number views, effectively filtering out videos that get clicked and abandoned.

SEE ALSO: Secret Sauce: What Does It Take to Create a Viral Video?

Before you register an account, outline a plan. Think about the type of content you wish to create. Is it going to be a video blog? Tutorial? Talk show? Sketch comedy?  Or it could be a combination of things. Chris Thompson marries music and comedy, producing a variety of a cappella songs, covers, original sketches and parodies.

Secondly, YouTube requires that you select a category (among many) that describes your topic of interest. Some of the categories include beauty, education, entertainment, cooking, comedy and music. You can browse more categories here.

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Be Original
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The big difference between creating recreational YouTube videos and hosting a channel in the Partner Program is original content. We all know that YouTube is a melting pot of cat videos, remixes, autotunes, etc., but it’s much more of an investment to put a personal stamp on video content.  

YouTube states that to be eligible for monetization, “you must own all the necessary rights to commercially use all visuals and audio, whether they belong to you or a third party.”

Copyrighted videos and playlists of another YouTube user’s videos does not qualify for monetization.  Before opting your content into monetization (by clicking the labeled tab when uploading a video), make sure you have all of the necessary rights to use the content commercially — and that includes the background music.

You can clear rights to use third-party content on YouTube by submitting written permission from the rights holders.

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Patience and Consistency
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 Don’t expect thousands of views right off the bat. To begin earning those precious views, you must be a reliable and professional content creator. Most YouTube filmmakers have plenty of days or weeks where they don’t feel like making a video, but subscribers crave dependability. They expect a video on a fairly regular basis, so don’t expect success if you only post when you feel like it.

Benzine started uploading videos in 2007, but it took two years of delivering regular content to a small audience to get noticed by the YouTube community. He began producing even more consistent content, and in 2010, was able to quit his waiting job and make videos full-time. Today, Benzine has nearly 400,000 subscribers.

In short, this had better be something you’re passionate about, because soon you’ll be talking and thinking about it — all the time.

SEE ALSO: YouTube Fame Requires Hard Work … Or, Dancing in a Turkey Suit [VIDEOS] 

 Tyler Oakley is known for his comical observations, opinions and how-tos. In his most popular video to-date, Oakley lip-syncs to Nicki Minaj. But in one of his first big moments, he was recognized by YouTube for his social commentary on derogatory views of the homosexual community.

 Oakley started on YouTube to keep up with his hometown friends while in college. To his surprise, his charismatic videos garnered the attention of nearly 100,000 subscribers within a couple months. Today, his channel has earned more than 26 million views.

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Promote Yourself
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 Every 24 hours, YouTube’s algorithms rank videos and channels, according to highest views, ratings, comments, favorites and video responses. In other words, even the best content needs some promoting to get featured in the “most popular” category lists.

Connect your channel with Facebook, Twitter and Google+ to automatically post your videos to multiple accounts once you’ve uploaded. Consider promoting on other social platforms, like Pinterest, too. Viewers want to feel engaged with the content you are producing.

Use these platforms to engage with your viewers or to ask for future video suggestions. These are the people you want to want to entertain, so why not determine what they like throughout the process?

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Equipment
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 You don’t need a studio budget to maintain a successful YouTube channel. Quality cameras are now advanced and affordable — many YouTube users have created compelling content simply by filming with a phone.

 Filmmaker Jeremiah Warren suggests flip cameras, webcams or cameraphones for basic videos, like vlogs. You can also purchase adapters to hook mics into an iPhone.

 For more professional videos, Warren recommends a DSLR camera. You can attach a microphone directly, or if you really want to invest, purchase external recorders, such as the Zoom H4N ($300) to manually adjust and monitor audio.

 Lighting is equally important. You can do basic shooting with natural light, but halogen lights and reflectors run around $14-$20.

Lastly, computer and editing software is important. YouTube has a one-click editing feature, but reserve the tool for quick and simple fixes. Macs and PCs come with default editing programs for basic editing. Otherwise, for professional editing, you’ll need software like Adobe Premiere, Final Cut X or Sony Vegas, depending on your budget.

 Any current Mac or PC laptop with an Internet connection is adequate for editing and uploading content to YouTube. Warren suggests one with at least 2GB RAM and, for bigger projects, $250-worth of HDD space.

 Once you’ve developed a production routine, experiment with content, style and marketing. The advantage of having a new channel is being able to test what works and what doesn’t.

Eventually, you’ll gain subscribers and begin to ponder why you sold yourself short of Justin Bieber.

Image courtesy of Flickr, rbbaird
Author:Christine Erickson
source:http://mashable.com/2012/08/24/how-to-make-money-from-youtube/