Thursday, 31 May 2012

Jim Rohn Best Life Ever 3

Here are the rest of the videos- Life Changing Videos

Final Part

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Wednesday, 30 May 2012

Jim Rohn Best Life Ever 1-Tony Robbins' Mentor

Here is the late Great Jim Rohn who was Tony Robbins' Mentor at one of his seminars. 'How to have the Best Life Ever'

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Saturday, 26 May 2012

How to Create an InfoProduct From PLR Content

Internet marketers have a love/hate relationship with Private Label Rights content (PLR). Some see it as a way to save themselves time in creating content. Some see it as a shortcut for building their business. Other purists think it’s cheating and that you should create everything yourself. But using PLR the right way is both time-saving and smart marketing. One of the most popular ways to use PLR is for the creation of quality ebooks that you can sell and profit from.
There are many marketers who still prefer to buy a PLR ebook package, turn around and sell it without any changes at all. Depending on the rights that come with the package, that’s certainly legal and possible. But that also means that there will be many others selling the same thing. Do you really want to put your name on something that others also have their name on? With just a little extra work, you can create a unique product from your PLR and stand out from the rest of the crowd.
Add More Value
One of the most important ways to create a quality product from PLR is to add additional value to it. If you buy something that already is high quality, you won’t need to change the current content. However, you can add examples that illustrate the key points in the text. Personal stories are the easiest to add, but you can also provide examples that are specific to your market.
Another way to add value is to put in additional information. You can insert chapters from other, related PLR and just make sure everything flows together. Or you could add your own tips and ideas to expand on what’s already there.
Change the Look
Just changing the graphics of the PLR will make it look different from any others being sold. If your PLR came with ecovers, website headers, or sales pages, make sure you get new ones made. You can easily go to places like to get cheap graphics made that will still look very professional. People on Fiverr will even install the graphics on a website for you – all for just $5! Make sure you change the title of the PLR also.
Make it Visual
A lot of PLR just consists of text – articles and ebooks in particular. By adding clipart, screenshots and other graphics, you’ll be adding value to the product and visual interest that will engage the customer more. With little time and thought, you can quickly search for relevant images to add or take a quick screen capture that illustrates a point. Just be sure to use royalty-free images only or get the permission of the photographer. Images are cheap, so there’s no reason to use someone else’s and it can only get you into trouble.
Provide Resources
Suggest resources and tools throughout the product that will help the reader implement what you’re talking about. This may sound simple, but your customer will appreciate it. At the same time, you can include your affiliate links for these resources, where relevant, and earn a little extra cash. In addition, add the list of resources at the end of your product as an easy reference point.
While it sound easy to buy a ready-made ebook and put it up on the web for sale, it’s not necessarily the best way to profit from PLR. However, if you add value to it through a few simple methods you’ll earn more and be proud to put your name on your product.

author: Andre W. Klein

Wednesday, 23 May 2012

4 Ways to Drive Engagement With Facebook Ads

In the run up to Facebook’s fast-approaching IPO, the company is making extensive and ongoing improvements to its advertising platform. The most recent updates, which are not yet live, will allow marketers to optimize their ads for any Facebook action (not just likes). These new capabilities will also give advertisers a much greater understanding of their consumers, allowing them to segment marketing messages based on certain user groups. All of this goes to support the general belief that Facebook wants to turn their ad platform into the main driver of a brand’s reach. To be successful in this space, brands will have to be very authentic. The first big move towards making ads into more organic-feeling messages came when Facebook introduced the updated Premium ad format, in which Premium ads could only be created from real content posted to a brand’s page.
It continued with the recently announced extended feature set for the ads manager, which includes the ability to set different metrics and goals for different campaigns. This capability allows you, for example, to set up one campaign and optimize it to be shown to users most likely to post comments; and set up a different campaign for users most likely to spend their Facebook credits on an in-app purchase. With this tool, marketers will be able to more efficiently use Facebook advertising to capture the attention of very different kinds of Facebook users.
This means that now, more than ever, the challenge to create organic-feeling and genuine ads is on! Here are four ways to drive more engagement with the new Facebook ad units, along with tips for how to enhance performance once the new action-driven optimization capabilities are live.

1. Create Versatile Video Content

When viewing a premium ad with video, users can watch the clip in its entirety straight from the ad, or click through to the page to learn more. The variety of options means more interactions are possible, which is great news for an ad because it can be doubly effective!
Above, McDonald’s and Tide turn video posts into premium ad units. McDonald’s adds in a second user interaction: a hyperlink to the local farmer campaign on an outside domain. In this way, users can land in one of two different places: the outside website or the fan page itself. They can also just watch the video without leaving their news feed at all.
Tip: When Facebook makes the new action-oriented optimization features ready, you’ll be able to optimize your budget by the action you value most. Those actions can include targeting users who are more likely to watch the video, targeting users who are more likely to share the video, or targeting users who are more likely to post a comment on your video.

2. Use Promotions to Track ROI and Ad Performance

Soon, Facebook advertisers will be able to segment the demographic coverage of their varied ad campaigns by propensity to buy, click, or share (or any other activity). For the time being, however, brands like Starbucks and Schick can track the ROI of their premium advertising placements by tracking mention of the $2 Petites deal in Starbucks stores, and by tracking entry rates to the XTreme3 Eco remake contest by using custom referral links for the promotion.
Tip: Once you’re able to target your ads based on action-specific metrics, ROI will become easier to track. For example, if your product can be purchased from the Facebook page either with credits or through a custom application, the Facebook ads manager should be able to optimize the reach of your ad to those users more apt to make purchases ahead of those who take longer to buy.

3. Showcase New Product Lines

Since Premium ads make use of the content a brand posts to its own page, it can be challenging to think of posts that will both organically attract user attention but also serve as compelling advertisements. Consider showcasing individual items by pointing to their trendiness, or showing off a unique set of products from a new product line. These are both good ways for users to view your ad from their fan page.
Incase and Rugby Ralph Lauren demonstrate two ways to advertise products without crossing that delicate line into inauthenticity. The photo of the new Andy Warhol iPhone case collection reveals an interesting and limited edition collection. Rugby Ralph Lauren’s post about spring-ready classic oxfords and blazers offers helpful advice, while linking directly to a ready-for-purchase catalogue item. In line with all the “typical” posts to Rugby Ralph Lauren’s Timeline, nothing about the post looks out of place, or forced.
Tip: When you endorse page posts by turning them into sponsored ads, and you optimize those ads for certain engagement activities (i.e. comments or likes), your ads will be served first to the users most likely to perform those actions. Since your page post is receiving the benefit of being served to more “engaged” users, once those users interact with the ad, your brand benefits from the boost in EdgeRank and subsequent posts enjoy an increased reach.

4. Post Interactive Content

Posting content that specifically instructs users to take action, and pairing that call-to-action with an example image, is a great way to influence engagement. Iams is a good example of this.
Tip: The Facebook ads manager will be able to optimize for photo tags, which is one of many new metrics a brand can set a campaign around. An example of how a brand might use this can be illustrated with the Iams ad. The Iams fan page administrator will be able to track the viral effect of requests in their ads if, say, a user posted a photo to the Iams page even a week after the ad ran (in response to the call to action). Before, Iams wouldn’t know if the success resulting from asking their fans to post their own photos to the page was because visitors saw the ad or the Timeline.
author: Victoria Ransom

Monday, 21 May 2012

Affiliate Marketing Strategy: Video Marketing Tips for Affiliates

Affiliate marketing is one of the fastest ways for anyone to make money online. You can choose one affiliate marketing strategy from the various strategies that Internet marketing gurus recommend. But if you were to concentrate on just one strategy, choose video marketing.
Andy Jenkins of the Video Boss fame, as well as other top Internet marketers would tell you to start doing online video marketing if you haven’t done so yet. That’s because the top gurus of the online marketing universe have demonstrated time and time again that video makes more money than most marketing techniques.
Video makes more money than most Internet marketing techniques for several reasons. Search engines are now placing more value to videos. That’s why for many search terms, the top results are videos.
Also, because we now live in a visual world, people are more engaged with video, and visitors are more likely to be converted into buying customers with video.
And the great news about video marketing is that it’s still a small market. Not a lot of affiliate marketers are taking advantage of online video marketing. Now’s the best time to act to dominate your niche with video.
Here are some of the things you can do start dominating your market with video.

Take advantage of videos your merchants provide
Many merchants are taking advantage of video. They provide affiliate marketers with promotional videos that they can use to promote their products and services.
If your merchant provides affiliates with videos, use it. Embed it on your site. You’ll find that with video, the likelihood that your visitor will click on your affiliate link and purchase will increase.
What if merchants don’t use promotional videos?

- Create your own videos using resources from your merchants
So your affiliate merchants don’t have videos. Don’t worry. You can create your own marketing video using software that is available on your computer and images from your merchant’s catalog.
Just be sure to find out with your merchant first if they allow their images to be used for such purposes.

-Promote your videos on all major video-sharing sites
So now that you’ve created your own promotional video, the next thing to do is promote it on YouTube. That’s fine. After all, YouTube is the default video-sharing site of the web. But don’t discount other video sharing sites such as Vimeo, DailyMotion and even MySpace. You’d be surprised to find out that other video-sharing sites could provide you with tons of highly targeted traffic.

-Promote your videos on social networking and bookmarking sites
As soon as you’ve uploaded your video on video-sharing sites, promote links to your video on Twitter, Facebook and Pinterest. Social networking sites are awesome tools that provide a great deal of traffic.
You also want to post your links on social bookmarking sites such as StumbleUpon and Reddit. Traffic from social bookmarking sites is highly targeted because they are based on very specific interests.
If you haven’t done so yet, start using video as part of your affiliate marketing strategy. Not so long ago, it used to take three to six months to see your first affiliate sale. But with video, it could only be a matter of hours before you see your first sale.

Author: Andy Jenkins

Saturday, 19 May 2012

Why I Knew I'd Fail At Creating An Online Product

here's a top article talking about creating an online product by Ramit Sethi

A confession: I’ve left millions of dollars on the table by not developing a course about how to build your own online product and sell it on the Internet. My courses have sold well over $100,000 in one hour, and I get asked about how I did it over and over.
It would be relatively easy to teach. I could build a product teaching you how to build a product (now we’re getting meta), including sharing actual sales data, the tactics I use for product launches, my sales copy, the biggest mistakes I’ve made, and conversion rates for various techniques. The product would handily make me 7 figures.

Unfortunately, the blunt truth is, I don’t believe most people will ever be successful building online products. This isn’t just a condescending “I can do it but you can’t” view. No, the data backs this up. The vast majority of people who try to create online products fail — like 99%+. This is the elephant graveyard where the dream of passive income goes to die.

See, to succeed with an online product, not only do you have to be extremely good at your area of expertise and know the basics of marketing — including identifying your niche, pricing, finding customers, etc — you then have to learn all about productization: packaging, upsells, cross-sells, advertising, email funnels, JVs/affiliates, refunds, customer service, sales-page construction, A/B testing, continuity programs, etc
Unlikely. If we’re being honest, most people have enough trouble mastering the first part of the equation (creating something other people will pay for), much less learning the rare skills of productization. Think about it: Would a personal trainer have you do 400-lb squats on Day 1? No, he would start you off with light lifting to perfect your form.

Why would I sell something — even if it could make me millions of dollars — when I know the vast majority of people won’t be successful? The money does not motivate me if you’re not seeing measurable success. Remember, IWT was never about making me money. It was and is about behavioral change. There are tons of ways I could make easy money, but I have no interest in creating a product about creating a product when the vast majority of people will fail. (I encourage you to read The $75,000 Email, a story about turning down easy money because I simply wasn’t interested in it.)

And yet people continue to email me about launching an online product. Recently, there have been more and more successful “micro-products,” which don’t require years of investment and waiting to judge success. Instead, many of these products are high-quality and take only a few months to produce. And with new marketing techniques, they can quickly produce ROI. If the product fails, it’s only a few months and a few hundred bucks out of your life. But if it succeeds, it could be a game-changer.

I haven’t written much about these products, but today, I’ve invited my friend Chris Guillebeau to write about how to build an online product. Chris writes a fascinating blog called The Art of Non Conformity, where he catalogues his goal of traveling to every country by the age of 35 (a goal he’ll hit next year). He’s created several products and has had multiple $100,000+ launch days, so you should listen to him. In fact, he reveals specific numbers below.

Beneath his friendly exterior (and he really is a friendly guy, a lot nicer than I am) is an extremely sophisticated marketing mind that’s built a massive business with customers around the world. And in this post, he’ll show you how to begin creating a product for only $100.
Chris — take it away.

Why Most People Fail at Making Online Products (And How You Can Win)

The infoproduct was launched with much fanfare. A pre-launch campaign, a series of guest posts to bring the message to a new audience, the recruitment of affiliates who would all sound the alarm on the big day.
But then the big day came, and nothing happened. Or at least, nothing exciting happened. A few people purchased, perhaps even a decent number… but far from the expected flood of customers. After a day or two, sales slowed to a trickle.

What went wrong?

One way to look at it is to say that the person wasn’t ready. They should have spent more time paying dues, serving as an apprentice, and learning from others.
But consider the case of two individuals, both of whom created massive success by ignoring these prerequisites… and then consider what other people usually get wrong when trying to replicate these successes.

Case #1: Brett Kelly
Two years ago, Brett had a great family, a steady commitment to Happy Hour microbrews, and a full set of tattoos. What he didn’t have was a huge Twitter network (just 1,000 followers at the time) or a popular blog. He wasn’t a WordPress celebrity, and he hadn’t spent years learning online marketing.

What he did have, however, was a passion for Evernote, the free software that saves “everything” in the cloud. Brett noticed that while there were several Japanese language manuals for helping users get the most of Evernote, there were none in English. Thus he set out to create Evernote Essentials, a comprehensive guide offering tips, tutorials, and shortcuts.
Brett offered the guide online for $25 and made $10,000 in the first couple of days after launch, allowing his wife Joann to quit her job and st the kids. Over the next few months, sales were consistent, surpassing $300 on most days and never slowing down.
I wrote about Brett’s whole story in my new book, but I had to keep revising the details as his income grew. At first I said it was an $80,000 project, making almost that much each year in profit. Then Brett wrote in with a correction, which I forwarded to my editor. “It’s now on track to clear six-figures.”
Another month went by and Brett wrote in with another correction, which I dutifully sent along. “Uh, it’s a $120,000 ebook now.” Then it was $160,000. By that point, my editor had stopped responding to me, so I just sent one final addendum: “Just say that it makes a lot of money.”
Why has this product been so successful, without the usual formula of affiliate recruitment and a “big audience push”? It’s simple: Brett made something useful. It was simple to make, easy to understand, and the marketplace responded well.

Case #2: Brandon Pearce
In 2009, Brandon Pearce was living in Utah and had a day job as an engineer while teaching music on the side. But Brandon was also intensely curious, and wanted to combine an interest in technology with his passion for music education. As he thought about colleagues he knew, he found the convergence point between his skill and what they needed.
“Music teachers don’t want to deal with business administration; they want to teach music,” he told me. “But in the typical music teacher’s workday, they have to spend much of their time dealing with administrative tasks.” Scheduling, rescheduling, sending reminders—in addition to time, all these things take up a lot of attention and distract from teaching. Furthermore, many music teachers aren’t making all the money they should, since payments are sometimes overlooked and students fail to show up.
Brandon didn’t intend to create a business at first; he just wanted to solve what he called the “disorganized music teacher problem” for himself. The answer was Music Teacher’s Helper, an interface that Brandon created for personal use before turning it into a one-stop platform for music teachers of all kinds. The teachers could create their own websites (without having any technical skills) and handle all aspects of scheduling and billing, thus enabling them to focus on the actual teaching they enjoyed.

The service is available in several different versions, including a free version for limited use and going up to a $588 a year version depending on the number of students.
Three years later, Brandon’s life is quite different. Instead of living in Utah, he now wakes up in sunny EscazĂș, Costa Rica, where he lives with his wife and three young daughters. He has ten employees living in different places around the world. He carefully tracks his time and estimates that he spends eight to fifteen hours a week directly related to the business. The rest of his time is spent with his family and on various side projects that he pursues for fun.
Oh, and one more thing: Music Teacher’s Helper is currently on track to earn at least $360,000 a year. Because his customers commit for the long-term and pay monthly, it’s unlikely that this number will ever go down. Instead, it will continue to increase as more and more music teachers join the ranks.
Are stories like Brett’s and Brandon’s unusual? Yes and no.
When most people launch an online product for the first time, they don’t have results like these. Instead, results are more typical of the example from the beginning of the post: lots of work, but little reward.
But here’s my assertion: You don’t need to build a huge audience or wait forever to make an online product. You do, however, need to be sure that what you offer is actually valuable and desirable.
The first time I made an online product, I had just started blogging a few months earlier. A manifesto I published had done well and I was actively recruiting new readers, but my subscriber count was still less than 2,000 people.
As I traveled the world, writing about my trips, I noticed that a few recurring questions kept popping up in my Inbox. Everyone wanted to know the same things: how I book airfare, where the best deals were, how to set up a round-the-world plane ticket, and so on. (Bonus lesson: if you find yourself being asked the same kinds of questions over and over, pay attention.)

In response, I decided to create a small ebook called “Discount Airfare Guide.” I know—what a boring title. I launched the product with little fanfare and no hype, just a sense of curiosity as to how my small readership would respond.
The first day I sold a grand total of 35 copies for $25 each, a profit of just over $800. Even though the product was fairly simple, I had still put a ton of work into it. I’d estimate the time cost to be somewhere around 50 hours, so my initial earnings-per-hour rate was less than $20. Seventeen bucks an hour wasn’t bad, of course, but I’d hardly end up crashing Sethi Mansion at that rate.

Even though the product had a tiny launch and a poor initial conversion rate, I was comforted by two facts:

1. I had created an asset. Now that this product was done, I didn’t have to do anything else for it. It could sell poorly, but as long as it continued to sell at all, I’d essentially be making free money.
2. I knew the model would work. At first, I avoided creating a complex product, offering more than one pricing option, adding audio and video, thinking about how I’d get paid after the sale, and so on—but once I realized I could succeed even with a basic online product, I got to work building the next one out further.

The next product was the Working for Yourself guide. It still wasn’t fancy, but it was a bit more deliberate. I put a lot more than 50 hours into it—probably closer to 100 hours or more. I offered two price tiers for the guide, and I recorded a couple of audio sessions to accompany the written text.
On the day of launch, I pressed the button to make it live… and by that afternoon it had sold $5,000 in copies. This may be a small number in the eyes of some internet marketers, but I felt incredibly happy and grateful.
Later I would go on to sell $100,000 in a day, multiple times. I’d figure out how to build a continuity program with thousands of members paying every month. But all of those things were secondary—the real success started with understanding that online products could actually work if I took the time to create them properly.
What makes the difference between success and failure—and how can you avoid falling on your face? To be more like Brett or Brandon and less like the all-too-common failure story, it’s not that hard. You just need to beware of a few common (but deadly) mistakes that most people make when offering an online product for the first time.

Mistake #1: Failing to understand what customers really want.

The two case studies hit on something significant—the perception of value combined with a focus on a core need. Whatever you choose to create, remember that most of us want more of some things and less of others. We want more time, money, love, sex, affirmation, and validation. Meanwhile, we want less stress, uncertainty, fear, and hassle.

These characteristics are connected to a singular, simple concept: happiness. The more you can connect your project to happiness, the better. Focus your efforts on adding more of what customers want or removing something that causes them pain, and that’s where you’ll find the central promise of a strong online product.
By the way, most people will not buy generic, self-help info. (Yes, some might—but the point is, most people won’t.) Someone wrote in and suggested that I create the Unconventional Guide to Mentoring. I said that it sounds like a great free project. Regardless of its merit, the odds that a lot of people would buy that guide are quite low.
Instead, you need specificity. You need actionable info. “Earn 1k” is a good example from Ramit, and “Earn 100,000 Frequent Flyer Miles a Year (enough for four plane tickets)” is one from me.

Mistake #2: Misunderstanding the whole concept of “target market.”

To understand the people who will buy what you sell, stop asking your friends what they think of your ideas. First of all, your friends don’t want to tell you that your idea sucks. Instead, they’ll usually say, “Dude, that’s great!”
Consider this recent conversation between Ramit and me:
Chris: Ramit, I love you. What do you think about my new project, “Growing seeds for fun and profit?” I’m trying to decide on the right pricing model.
Ramit: Check out all my Starwood points! I’m going to Vegas and upgrading to a suite!
Among other concerns, your friends probably don’t actually know if the idea sucks or not. Unless you’re selling Mary Kay or Amway, your friends are not your ideal customers—or at least, they shouldn’t be. It’s not really about a selectively-defined “target market” anyway—it’s about the people who will actually buy what you sell.
When you do ask questions of advisors or potential customers, be sure to ask questions that will actually be useful. Asking “Do you think this is a good idea?” is the WRONG question. Asking “Would you buy this?” and “If so, how much would you pay for it?” is much better.

Mistake #3: Focusing too much on the product, and not enough on the marketing.

The best graphic design in the world will not matter if no one buys your product. In fact, it’s not about the “quality” of your product at all—it’s about the perceived usefulness. This factor matters more than anything else.

Do not slave away for months in a cave, making something that isn’t proven to work. That’s why Ramit conducts so much research in advance of creating a new product—he wants to make sure his time is spent well, so he can spend more of it checking out the set of jacuzzis in his Vegas living room.
Instead of building the product first, construct the offer first. Then, write the sales letter or whatever copy you will use when pitching it. Think about the ultimate value you will deliver to people and focus on that throughout. Then build the actual product with this end-goal in mind. Remember, even if you have a 3% conversion rate, 97% of people will never see your actual product—so don’t neglect the parts they will see.

Mistake #4: Failing to change your customers’ lives.

When you make something for the world, it doesn’t matter how many pages the PDF is, how much you slaved over the audio recordings, or how awesome YOU are. What matters is the ultimate marketing question: “What’s in it for me?”
Fundamentally, the product should change people’s lives. You may be familiar with the idea of focusing on benefits instead of features. This is good advice, but what ultimately matters is what will be different after your customer experiences your product.
One final note: no matter how you focus your money-making efforts, a lot of people will encourage you to “become comfortable with failure” and “learn to fail quickly.” WTF? Here’s a better idea: become comfortable with success. Learn to succeed quickly. You can start with your very first project and hit the jackpot, just like Brett and Brandon did.
In different ways, Brandon and Brett show the power of creating powerful online products that earn significant money—without being experienced or having a huge audience.
Useful. Desirable. Money in the bank. Forget about failure—follow this model and you’ll succeed.