Friday, 19 October 2012

Twitter Study Reveals the Secret to Getting More Followers

After analyzing the Twitter profiles of 36 million users who have generated more than 28 billion tweets (that’s 794 tweets per person in three years on average), Beevolve’s social analytics research reveals user follower bases directly correlate with how much they tweet.

A Twitter user who has written 1 to 1000 tweets has an average of 51 to 100 followers, whereas users who have tweeted more than 10,000 times tend to be followed by 1,001 to 5000 individuals. It’s estimated that a person with more than 15,000 tweets has between 100,001 to 1 million followers.

Beevolve’s report, called “An Exhaustive Study of Twitter Users Around the World,” takes a look at users’ demographics, follower stats, gender preferences, favorite keywords and smartphone/app preferences.

It turns out the average Twitter user is an English-speaking 28-year-old woman with about 208 followers. The typical user uses these popular keywords in their social media bio: “family,” “technology,” “entertainment,” “education” and “publishing.” The global audience on the microblogging platform is relatively young — about 73.7% Twitter users who have self-disclosed their age are 15 to 25 years old.

What’s the most surprising thing this study reveals? Tell us in the comments.


author: Joann Pan


  1. Yes, quite surprising with the study. But, in term of online marketing, I am not really doing Twitter marketing. How about you, Alfred? - KhienHan

    1. Hi KH,
      I have found Twitter pretty powerful in terms of driving traffic to your websites in my experience. As to making money, it comes down to how well your site converts the sale.
      you can check out this article here as well which I think you may find interesting in terms of making money from twitter.