Social media marketing is here to stay. It is an excellent tool to add to your marketing tool belt. It can be free, do it yourself or there are companies and services coming onto the market all the time that can assist you with all the different aspects individually or they can just do it all for you.
Your success in social marketing is dependent upon 3 action steps that you must follow, they are...
1) Find People Interested In Your Product or Service
Social Media Marketing is an excellent way to find people interested in your product or service. You can easily find discussions and join in the conversation. Keep an eye on the conversation, drop in when you see where you can add value, offer tips and resources However do yourself a favor, Be Social! If you wade into the conversation with constant "buy my stuff" you will be ignored.
2) Deliver Quality Content
You can create blog posts, share pictures of your products, ask questions, conduct surveys, write articles, share teleseminars and webinars. There are 100's of ways to share quality content. However in the beginning it can be challenging to know just what to post. You can find information that others have posted and share it. Remember this content does not always have to be yours,but please do give credit where credit is due. Make sure you name who created the content, they deserve the credit.
3) Gather Their Information
You may be creating a list of followers on Twitter or a great group of friends on Facebook, remember that information belongs to Facebook and Twitter, it is not yours. They could shut down or god forbid, block you. You must have a way of gathering the information of the people who are interested in your product or service. There are many services out there such as InfusionSoft, 1Automation Wiz or Mail Chimp that can enable you to collect the names and email addresses of the people who are interested in your product or service. These systems will also enable you to follow up and stay in touch consistently and easily
People ask me "just how do I make money with social media?" That would be similar to asking "How do I make money with a yellow pages ad?" Social media is where you find people who are interested in your product or service and where people find you. Take the time to learn it yourself or find someone to do it for you.