1. Create Versatile Video Content
2. Use Promotions to Track ROI and Ad Performance
Soon, Facebook advertisers will be able to segment the demographic coverage of their varied ad campaigns by propensity to buy, click, or share (or any other activity). For the time being, however, brands like Starbucks and Schick can track the ROI of their premium advertising placements by tracking mention of the $2 Petites deal in Starbucks stores, and by tracking entry rates to the XTreme3 Eco remake contest by using custom referral links for the promotion.